Rexel Italia

What Rexel Italia does

Rexel Italia S.p.A. is the Italian operating subsidiary of Rexel Group, the global electrical distribution company. Founded in 1988 and headquartered in Sesto San Giovanni (Milan), the company distributes electrical, heating, lighting, and plumbing equipment to professional customers across Italy, with a stated focus on industrial automation (30-35% of Italian market demand per company commentary), tertiary/commercial, and residential segments. Customers include installers, electricians, machine builders, construction companies, and resellers, served through a hybrid model combining a national network of physical retail points of sale with the rexel.it e-commerce platform, which lists over 300,000 product references and supports Click & Go online-order 1-hour pickup, next-day delivery for orders placed by 8 PM, and digital tools including Bticino and Gigamedia PRE-T configurators, plus a mobile app on iOS and Android.

The product portfolio combines Rexel Group's own lines, notably Gigamedia (Datacom & Security, network infrastructure, video surveillance, access control, PRE-T fiber optic configurator) and the Zebra LED lighting brand, with distributed premium brands such as Bticino, Vimar, Dahua, and Philips/Signify. The technology layer is a multi-channel e-commerce platform with registration-gated pricing tiers for business customers, the Rexel Club loyalty program, and the Xpertise technical consulting service. Strategic partnerships include the Bosch Rexroth ctrlX AUTOMATION integration (Xpertise project, February 2026) for industrial automation and the Tour de France official sponsorship (continuing in 2026, the fourth consecutive edition).

Revenue is generated primarily through hardware sales of electrical materials via catalog and quote-based pricing, with dedicated list prices and personalized discounts for registered professional accounts. Pricing is not publicly disclosed. The recent strategic emphasis is on the energy transition (Rexel Green, Sustainable Selection), digital service expansion, and deeper verticalization in industrial automation through the Bosch Rexroth partnership.

Name

Rexel Italia

Legal name

Rexel Italia S.p.A.

Website

https://rexel.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Rexel Italia S.p.A. is the Italian subsidiary of Rexel Group, distributing electrical, lighting, heating, and plumbing equipment to professional installers, electricians, machine builders, and construction companies through a national network of physical retail points of sale and the rexel.it e-commerce platform offering over 300,000 product references.

Ownership category

akta.pro rank

Headquarters

HQ city

Sesto San Giovanni

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Material Sales: Core revenue from distribution of electrical supplies including automation, tertiary, and residential materials. The company operates as a multi-channel distributor with e-commerce and physical retail stores offering over 300,000 product references.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rexel Italia is a multi-channel distributor of electrical materials, lighting, industrial automation, smart home, datacom & security, and climate solutions for professional customers. Through its e-commerce platform (rexel.it) and a national network of physical retail points of sale, the company offers over 300,000 product references from leading and proprietary brands, supported by value-added digital services such as Click & Go (1-hour in-store pickup), next-day delivery, online configurators, and technical consulting (Xpertise).

Product overview

Rexel Italia is a multi-channel distributor of electrical supplies and energy solutions for professionals, operating an e-commerce platform with over 300,000 product references. The offering is structured as a platform combining their own e-commerce infrastructure with distributed third-party brands. Core services include Click & Go (1-hour in-store pickup), next-day delivery, customer care, and dedicated configurators. The portfolio includes their own Rexel Italia platform alongside sub-brands Gigamedia (Datacom & Security with PRE-T fiber configurator and custom rack cabinets) and Zebra (LED lighting from Sweden), plus distributed brands Bticino (smart home, Living Now connected plaques, video door entry), Vimar (By-me automation, ELVOX videophones, thermostats), Dahua (video surveillance, access control), and Philips/Signify (professional LED lighting). Additional services include Rexel Club loyalty program, Rexel Green energy transition focus, and Xpertise expert consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• Gigamedia: Brand of the Rexel Group specialized in Datacom & Security solutions, present throughout Europe

Products and services

• Rexel Italia Multi-Channel Electrical Distribution Service Core distribution service for professional installers, electricians, machine builders, and construction companies, offering electrical materials across automation, tertiary, and residential categories via e-commerce (rexel.it), physical retail points of sale, and mobile app, with Click & Go 1-hour pickup and next-day delivery.
• Gigamedia Datacom & Security Solutions Rexel Group's proprietary line for data communications and security infrastructure, including rack cabinets, fiber optic and copper cabling, networking, video surveillance, and access control, with pre-terminated fiber optic and custom rack configurators. Sold through Rexel Italia to professional installers and IT/security system integrators.
• Zebra LED Lighting Brand Shop LED lighting product line including LED panels, highbay, projectors, and accessories for tertiary, commercial, and industrial applications, with focus on design, technical expertise, reliability, and sustainability. Distributed in Italy via Rexel Italia.
• Bticino Residential Electrical Solutions Italian distributed brand offering residential electrical solutions including Living, Matix, Axolute, and Living Now (connected plaque line) series, smart home configurator, IP video door entry systems, energy efficiency solutions, and GREEN'UP electric vehicle charging systems, sold through Rexel Italia to professional installers and end-customers.
• Vimar Electrical and Electrotechnical Materials Italian brand (founded 1945) offering electrical and electrotechnical materials including Eikon, Arkè, Plana, Idea, and Serie 8000 series, By-me home automation, ELVOX video door entry, Wi-Fi/LTE/GSM/touch/smart rotary thermostats, and building automation solutions, distributed by Rexel Italia.
• Dahua Security Technology Brand Shop Distributed security technology brand offering video surveillance (IP cameras, NVR, DVR), access control, switches, alarm systems, intercoms, RFID technology, and optical modules for professional electrical installations, available through Rexel Italia.
• Philips (Signify) Professional Lighting Professional lighting brand (Signify) offering LED solutions including Ledinaire (affordable LED), Coreline (innovative and easy-install), LED tube conversions, and TrueForce HID-to-LED replacements for commercial and industrial applications, distributed via Rexel Italia.
• Rexel Xpertise Technical Consulting Service Expert technical consulting service offering dedicated customer care, scheduled consultations, and step-by-step project support from Rexel Italia's specialists for professional installers and business customers.

Quantifiable outcome

• Over 300,000 product references available
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Bosch RexrothcoreStrategic or Co-development Partner · 16 February 2026Rexel Italia announced partnership with Bosch Rexroth Italia as part of the Xpertise project. The partnership focuses on ctrlX AUTOMATION platform integration, combining AI, cybersecurity, and machine safety into motion control solutions. The collaboration aims to increase efficiency and flexibility for industrial automation projects.
• Tour de FranceflagshipGTM or Marketing Partner · 1 January 2023Rexel is official partner of Tour de France for the fourth consecutive edition in 2026 (partnership started in 2023). The partnership demonstrates how electrification is transforming businesses, public spaces, and communities. The brand supports energy efficiency, renewable technologies, and sustainable infrastructure, bringing customers to experience the event in Barcelona.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonepar Italia: Sonepar Italia is the Italian subsidiary of Sonepar, the world's largest electrical distributor. Directly competes with Rexel Italia across the same product categories (electrical materials, lighting, automation), serving the same professional installer and contractor customer base in Italy.
• Conrad Electronic Italia: Conrad Electronic operates in Italy as an online catalog distributor of electronic and electrical components. Comparable to Rexel Italia's catalog distribution model and similar broad SKU coverage, serving both professional and prosumer customers.
• Würth Italia: Würth Italia is a major Italian distributor of electrical, fastening, and tools products serving professional tradespeople. Overlaps with Rexel Italia on electrical materials distribution to installers and maintenance/construction professionals, though Würth has a broader fastening/screw focus.
• RS Components Italia: RS Components (RS Italia) is a leading catalog and online distributor of electronic, electrical, and industrial components serving Italian engineers and buyers. Directly comparable to Rexel Italia in industrial automation and electrical component distribution with a stronger e-commerce orientation.

Broad incumbents

• Gewiss: Gewiss is an Italian manufacturer of electrical and lighting solutions for residential, commercial, and industrial applications. Comparable because Gewiss products are distributed through Rexel Italia while Gewiss also sells directly via its own commercial channels in Italy.
• Schneider Electric Italia: Schneider Electric Italia is a major Italian manufacturer of electrical equipment, automation, and energy management products. Comparable because Schneider is both a key supplier to Rexel Italia and a competitor via its direct sales and digital channels to industrial customers.
• Siemens Italia: Siemens Italia manufactures and sells electrical, automation, and digital industrial solutions in Italy. Comparable because Siemens products flow through Rexel Italia while Siemens' direct sales force competes for the same industrial automation customers.
• ABB Italia: ABB Italia is a leading manufacturer of electrification, motion, and automation products serving Italian industrial and infrastructure markets. Overlaps with Rexel Italia as both a key supplier and a direct-channel competitor for industrial automation customers.

Emerging players

• Voltimum: Voltimum is an Italian electrical industry portal and digital content platform serving installers and professionals. Comparable as an emerging digital ecosystem player that competes for installer mindshare and could evolve into a procurement channel competing with Rexel Italia's e-commerce platform.

Regional players

• Elettrocanali: Elettrocanali is an Italian manufacturer and distributor of electrical installation materials. Comparable because Elettrocanali serves overlapping Italian installer and construction segments with both own-brand products and distribution, though it operates more regionally than nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RexelItalia
• LinkedInlinkedin.com/company/rexel-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexel Italia