What Centerplex Cinemas does

Centerplex Cinemas is a Brazilian cinema exhibitor operating a regional chain of 86 screens across 20 locations in 9 Brazilian states (São Paulo, Bahia, Pernambuco, Ceará, Paraíba, Alagoas, Amazonas, Sergipe, and Maranhão). Founded in 1981 by Marcio Eli Leão (Sr. Eli) as Cine São Luiz in Poços de Caldas, the company rebranded to Centerplex Cinemas in 2000 and is headquartered in Fortaleza, CE under the legal entity Empresa de Cinemas Fortaleza Ltda (CNPJ 10.785.710/0001-28). The company employs between 101 and 250 people and operates as a privately held, founder-controlled business.

The core product is cinema exhibition, with a portfolio of differentiated sub-brands including MEGA Dolby Atmos (premium large-screen auditoriums with immersive multidimensional audio), Centerplex Prime (premium concept cinema), and Centerplex Azul (sensory-friendly sessions for autistic audiences). The chain supports accessibility features via third-party companion apps (Movie Reading, MobiLoad, Greta, Ping Play) for audio description and descriptive subtitles, and integrates VLibras for Brazilian Sign Language on the WCAG 2.1-compliant website. Ticket sales operate through physical box offices and self-service kiosks at each location, with online purchasing redirected to third-party platforms Velox Tickets and Ingresso.com.

Centerplex generates revenue from multiple streams: standard and half-price ticket sales (meia-entrada for students, seniors 60+, people with disabilities, and CadÚnico-enrolled low-income youth 15-29), corporate private screenings (Cine Empresa, minimum 70 tickets), educational screenings for schools (Cine Escola, minimum 40 students), on-screen advertising (Mídia em Tela, 15s and 30s spots), in-cinema sampling and promotional activations, event hosting in auditoriums, and licensed movie merchandise sales via its wholly-owned e-commerce subsidiary Loja Centerplex (loja.centerplex.com.br), which ships via Correios. The company is LGPD compliant and operates with no disclosed institutional investment.

Name

Centerplex Cinemas

Legal name

Empresa de Cinemas Fortaleza Ltda

Website

https://centerplex.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Centerplex Cinemas is a Brazilian cinema exhibitor founded in 1981, operating 86 screens across 20 locations in 9 states. It offers standard and MEGA Dolby Atmos screenings, accessible cinema, corporate and school bookings, on-screen advertising, and a movie-merchandise e-commerce store.

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industries

Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Campus & Educational Screenings (Universities, Schools) (MPADAKAI)

Keywords

• Movie theater operations
• Cinema exhibition services
• Digital cinema projection
• Ticket sales services
• Cinema advertising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Movie Ticket Sales: Standard admission and half-price (meia-entrada) tickets for students, seniors (60+), people with disabilities, and CadÚnico-enrolled low-income youth (15-29). Tickets sold at box offices, kiosks, and via Velox Tickets and Ingresso.com platforms.
2. Cine Empresa (Corporate Private Screenings): Companies rent out cinema auditoriums for private screenings. Requires minimum of 70 tickets. Contact via commercial team at [email protected].
3. Cine Escola (School Film Program): Educational cinema sessions for school groups. Minimum 40 students per booking. Schools book directly via form on the website.
4. Mídia em Tela (On-Screen Advertising): Brands advertise on screen with 15-second and 30-second spots before films. Sold as a B2B offering to companies seeking targeted audience reach.
5. Sampling and Promotional Activations: In-cinema and in-auditorium product sampling, seat cover theming, and promotional kiosk activations in the foyer for brand marketing activations.
6. Merchandise Sales (Loja Centerplex): E-commerce store selling licensed movie merchandise including plastic buckets with lids (R$65–R$130), featuring Disney characters, heroes, princesses, and various film IPs. Products shipped via Correios (sedex or ordinary).
7. Event Hosting: Cinema auditoriums rented for private events including corporate presentations, premieres, and celebrations. Booked via commercial team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Centerplex Cinemas operates a chain of 86 cinema screens across 20 locations in 9 Brazilian states, exhibiting mainstream and local film releases through standard auditoriums, premium MEGA Dolby Atmos auditoriums, and the Prime concept cinema. The company also delivers corporate private screenings (Cine Empresa), school group programs (Cine Escola), private event hosting (Eventos), on-screen advertising (Mídia em Tela), accessible autism-friendly sessions (Centerplex Azul), and sells licensed movie merchandise via its Loja Centerplex online store.

Product overview

Centerplex Cinemas operates a multi-format cinema exhibition network with 86 screens across 9 Brazilian states, offering a portfolio of branded experiences alongside its core movie exhibition service. The core cinema offering provides standard screenings in dubbed and subtitled versions, while the premium MEGA Dolby Atmos auditoriums deliver immersive large-screen and multidimensional sound experiences. The company has developed specialized inclusive offerings such as Centerplex Azul for autism-accessible screenings, and corporate services including Cine Empresa (private screenings), Cine Escola (educational screenings), and Eventos (event hosting). The Mídia em Tela advertising module enables brands to advertise on screen before films. Additionally, the Loja Centerplex online store extends the brand into merchandise retail, selling movie-themed products such as collectible buckets featuring Disney characters, heroes, and film franchises. The ecosystem is supported by third-party ticketing partnerships with Velox Tickets and Ingresso.com, and accessibility applications (Movie Reading, MobiLoad, Greta, Ping Play) that enable audio description and subtitle features for hearing-impaired and visually-impaired viewers.

Differentiator

Problem solved

Functional benefit

Brands

• MEGA Dolby Atmos: Premium auditorium featuring giant screen with high-contrast images and maximum sharpness, combined with Dolby Atmos multichannel sound system that moves three-dimensionally within the room.
• Centerplex Azul
• Cine Empresa
• Cine Escola
• Mídia em Tela

Products and services

• Centerplex Cinemas Movie Exhibition
• Centerplex MEGA Dolby Atmos
• Centerplex Azul (Accessible Cinema for Autism/TEA)
• Cine Empresa (Corporate Private Screenings)
• Cine Escola (School Film Program)
• Eventos (Private Event Hosting)
• Mídia em Tela (On-Screen Advertising)
• Loja Centerplex (Online Merchandise Store)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Velox TicketscoreChannel Partner/ Reseller/ DistributorVelox Tickets is a third-party online ticketing platform through which Centerplex sells tickets for its cinema screenings. Customers purchasing via Velox Tickets can manage cancellations and support requests directly through the Velox Tickets portal.
• Ingresso.comcoreChannel Partner/ Reseller/ DistributorIngresso.com is a third-party online ticketing platform through which Centerplex sells tickets for its cinema screenings. Customers purchasing via Ingresso.com can manage cancellations and support requests through the Ingresso.com customer service portal.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Moviecom: Brazilian regional cinema chain focused on the Northeast region of Brazil, with locations in several of the same states where Centerplex operates (Ceará, Maranhão, Paraíba). Directly comparable as a regional competitor targeting the same secondary-city consumer in Centerplex's core geography.
• Cinesystem: Brazilian cinema chain with presence across multiple states including Southern regions; competes with Centerplex in mid-sized Brazilian cities with a similar format mix and pricing positioning. Most relevant as a comparable regional multi-state operator.
• Kinoplex: One of Brazil's largest cinema chains with approximately 200+ screens across multiple states; directly competes with Centerplex as a multiplex operator serving Brazilian consumers, including secondary markets. Most directly comparable peer in terms of business model and geographic focus.
• UCI Kinoplex (UCI Brasil): Brazilian cinema chain resulting from the merger of UCI and Kinoplex brands, operating across multiple Brazilian states with multiplex and premium format offerings. Directly comparable as a multi-state Brazilian cinema chain competing for the same regional consumer base as Centerplex.
• Regus Cinemas (Grupo Severiano Ribeiro / GNC): Historic Brazilian cinema group (Grupo Severiano Ribeiro) operating across multiple Brazilian states with traditional and premium formats. Comparable as a multi-state Brazilian cinema chain competing for the same end consumer and advertiser dollars as Centerplex.

Others

• Velox Tickets: Online ticketing platform serving multiple Brazilian cinema chains including Centerplex. Adjacent channel partner whose terms and product roadmap materially shape Centerplex's digital conversion funnel and customer relationship.
• Ingresso.com: Brazilian online ticketing platform used by Centerplex and most major Brazilian cinema chains. Adjacent ecosystem participant rather than a competitor; comparable as a B2C ticketing layer that affects Centerplex's direct-to-consumer economics and customer data ownership.

Emerging players

• Paris Filmes: Brazilian film distributor and operator that also runs cinema locations; while primarily a distributor (and one of Centerplex's named partners), its exhibition arm overlaps with Centerplex's exhibition business in Brazil. Comparable on the Brazilian cinema value chain but with a distribution-led business model.

Broad incumbents

• Cinemark Brasil: Brazilian arm of global cinema giant Cinemark International, operating dozens of multiplex locations across Brazil. A large, well-capitalized incumbent offering overlapping cinema exhibition services with substantially greater scale, premium formats (XD), and marketing budget.
• Cinépolis Brasil: Mexican-origin global cinema chain with significant presence in Brazil operating premium-format (VIP, Junior, Macro XE) auditoriums. Overlaps with Centerplex in cinema exhibition and premium-format positioning but at materially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Centerplex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centerplex Cinemas