Ohayoo
Ohayoo is a Beijing-based casual mobile game publishing platform, operated by Beijing Bitwalker Technology, that provides end-to-end development support, data analytics, and multi-channel distribution to 3,000+ developers across 200+ published games.
- Company typePrivate
- Founded2019
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Ohayoo firmographics
Firmographics- Name
- Ohayoo
- Legal name
- 北京比特漫步科技有限公司
- Website
- https://ohayoo.cn
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ohayoo is a Beijing-based casual mobile game publishing platform, operated by Beijing Bitwalker Technology, that provides end-to-end development support, data analytics, and multi-channel distribution to 3,000+ developers across 200+ published games.
- Ownership category
- akta.pro rank
Ohayoo industry classification
Industry- Product category
- Casual Mobile Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)
Keywords
Where Ohayoo is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Ohayoo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Game Revenue Sharing (流水分成): Ohayoo operates a revenue sharing model with game developers. Developers receive流水分成 (revenue share) based on game performance. The platform has supported 9 developers earning over 100 million in revenue share and 28 developers earning over 10 million in revenue share.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ohayoo product offering
Product offeringCore offering
Ohayoo is a professional casual mobile game publishing platform that provides end-to-end services to game developers, from project initiation (立项) and creative guidance through data-driven testing and product optimization, to multi-channel market distribution and long-term operations. The platform aggregates published casual games developed by third-party studios and individual developers, distributing them via iOS App Store and Android app stores in China while operating a revenue-sharing (流水分成) model with developers.
Differentiator
Problem solved
Functional benefit
Brands
- Ohayoo平台: The company's primary gaming platform brand for casual game publishing and developer services
Products and services
- 六号特工：秘密任务 (Agent No. 6: Secret Mission) A casual shooting mobile game officially licensed from MR.BONE, featuring smooth single-tap shooting controls, strategic combat, and extensive weapon and character collection. Reached #1 on the App Store free chart for over 100 days.
- 逆空使命 (Reverse Sky Mission) A single-hand-operable flight shooting casual mobile game featuring epic realistic graphics, immersive combat, and futuristic sci-fi exploration gameplay. Reached #1 on App Store free chart.
- 逐光：启航 (Chasing Light: Voyage) A sci-fi narrative simulation game (described as a 'sci-fi novel simulator') where players act as navigators leading their people to escape cosmic tearing threats, with branching choices affecting civilizational survival. Highest App Store ranking #25.
- 消灭病毒 (Eliminate the Virus) A creative casual shooting game featuring various power-up items and simple single-hand controls that became a viral hit on Douyin (TikTok China). Topped the App Store for multiple days.
- 我功夫特牛 (My Kung Fu is Awesome) An action martial arts Roguelike casual game featuring fingertip micro-operations, monster battles, level upgrades, and an extensive martial arts skill collection system. Ranked #1 on App Store for 30+ days.
- 小兵别嚣张 (Little Soldiers Don't Get Cocky) A casual strategy tower defense mobile game featuring next-generation graphics and combat experience, comedic style, and unique defense gameplay that combines relaxation and challenge.
- 是特工就上一百层 (Agents Climb 100 Floors) A puzzle and escape game featuring exquisite miniature landscapes, creative mechanism designs, simple equipment systems, stylish skins, and comedic NPC designs. Generated over 100M in revenue and ranked in the App Store Top 100 for an extended period.
Quantifiable outcome
- 9 developers have generated over 100 million in revenue share through the platform
- +4 more outcomes
Companies that use Ohayoo
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Ohayoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ohayoo partnerships and signals
Strategic signalScale indicators9 records
Ohayoo competitors and assessment
Company assessmentDirect peers
- Lion Studios: AppLovin's hypercasual publishing arm; operates a developer-publishing model very similar to Ohayoo with hundreds of published casual titles and a heavy reliance on UA analytics.
- Voodoo: World-leading hypercasual mobile game publisher with billions of downloads; operates a similar data-driven test-and-iterate publishing model for casual and hypercasual developers and is the most direct comparable to Ohayoo's full-service platform approach.
- CrazyLabs: Israel-based casual/hypercasual mobile game publisher that partners with indie developers end-to-end, mirroring Ohayoo's creative guidance, testing, and distribution lifecycle.
- Playrix: Russian casual mobile game developer and publisher behind massive casual hits (Homescapes, Gardenscapes); comparable in casual genre depth and global publishing scale.
- Kwalee: UK-based mobile game publisher focused on casual and hypercasual titles, with a comparable developer-friendly platform structure and strong track record of producing chart-topping hits.
- Homa Games: French hypercasual publisher offering a similar full-stack toolkit — analytics, prototyping, and distribution — for indie developers; directly comparable in business model to Ohayoo.
Others
- AppLovin: Mobile ad tech platform and owner of Lion Studios; serves as an ecosystem enabler for hypercasual publishing through UA infrastructure and analytics rather than as a direct publisher competitor.
Broad incumbents
- Tencent Games: Chinese gaming giant with massive publishing infrastructure across casual, mid-core, and hardcore segments; broad incumbent operating in Ohayoo's home market with significant distribution leverage.
- Zynga: US-based casual mobile game publisher with established IP (FarmVille, Words With Friends); broader incumbent in the casual space with deeper global reach than Ohayoo.
- NetEase Games: Major Chinese gaming publisher with an established portfolio across casual and core genres; comparable as a broad incumbent competing for mobile publishing share in China.
Market position
Customer concentration
Ohayoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ohayoo leadership team
Management profileNumber of profiles
Ohayoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ohayoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ohayoo
What does Ohayoo do?
Ohayoo is a professional casual mobile game publishing platform that provides end-to-end services to game developers, from project initiation (立项) and creative guidance through data-driven testing and product optimization, to multi-channel market distribution and long-term operations. The platform aggregates published casual games developed by third-party studios and individual developers, distributing them via iOS App Store and Android app stores in China while operating a revenue-sharing (流水分成) model with developers.
Is Ohayoo a public or private company?
Ohayoo is a private company. It is classified as unknown and is currently operating.
When was Ohayoo founded?
Ohayoo was founded in 2019. It employs 11 to 50 people.
Where is Ohayoo based?
Ohayoo is headquartered in Beijing, China, in the Asia region.
How does Ohayoo make money?
One revenue line is on record: game Revenue Sharing (流水分成).
Who are Ohayoo's main competitors?
Direct peers on record are Lion Studios, Voodoo, CrazyLabs, Playrix, Kwalee and Homa Games. AppLovin is listed as an others. Broad incumbents are Tencent Games, Zynga and NetEase Games.
Does Ohayoo have an API?
No public API is recorded for Ohayoo.
What industry is Ohayoo in?
Ohayoo's product category is Casual Mobile Game Publishing. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFABAH, Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing). Its NAICS code is 5132 and its SIC code is 7372.