Massey Yacht Sales & Service

What Massey Yacht Sales & Service does

Massey Yacht Sales & Service is a privately held yacht brokerage and dealer founded in 1978 and headquartered in Palmetto, Florida. The firm sells new Catalina sailing yachts and True North Downeast yachts, brokers pre-owned vessels from multiple manufacturers (Elan, Tartan, Beneteau, Hunter, Jeanneau, and others), and offers adjacent services including yacht financing advisory, charter ownership programs, marketing services for sellers, and outfitting. The company serves individual recreational boaters across Florida and select US markets, with operations concentrated on the Gulf and East Coasts and additional coverage in Southern California and Upstate New York via mobile brokers. Leadership is held by Ed Massey (President) and Alice Winter (Executive Vice President & Business Manager), and the firm has operated continuously for over 46 years without disclosed private equity or venture capital backing.

The core product is a curated 'Pre-Screened Yacht Collection' of approximately 120 vessels, accessible through a website with advanced search filtering and via an interactive 10'x20' touchscreen booth at major boat shows including Annapolis, Tampa, St. Petersburg, Stuart, Miami, Palm Beach, and Sarasota. The technology stack is conventional: web-based inventory tools, touchscreen computers at boat shows integrated with Yachtworld listings, YouTube content, and standard internet search. The company has cultivated an active content library — an 'Adventures in Yachting' blog with 254 entries and a 'Happy Sails' YouTube series — supporting inbound marketing and SEO. There is no proprietary software, no AI/ML application, and no claims of differentiated technology; the firm's core differentiation rests on dealer expertise, geographic coverage, and brand reputation.

Revenue is generated primarily through transaction commissions on yacht sales, with the firm acting as both buyer's and seller's broker at no additional cost to the buyer. New yacht sales are conducted under authorized dealership agreements with Catalina Yachts (since 1978) and True North Downeast. Revenue diversification is limited: no SaaS, subscription, or recurring software revenue exists, and the upcoming Charter Yacht Ownership Program is the only material recurring-service initiative disclosed. The firm is sub-50 in headcount, family-owned, and operates in a cyclical, discretionary end market with no disclosed financial data.

Name

Massey Yacht Sales & Service

Legal name

Massey Yacht Sales & Service

Website

https://masseyyacht.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Massey Yacht Sales & Service is a privately held yacht brokerage founded in 1978 in Palmetto, Florida. It sells new Catalina sailing yachts and True North Downeast yachts, brokers pre-owned vessels, and offers financing, charter ownership, and marketing services across multiple US markets.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730), Loan Brokers (6163)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Boat & Marine Leasing (FSAKANAH), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Cabin Charters on Private Yachts (By-the-Cabin) (THAEAEAD)

Keywords

• Yacht brokerage services
• Boat sales
• Yacht financing
• Marine vessel dealer
• Yacht charter management

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Yacht Brokerage Sales Commission: The company earns commissions on yacht sales as both buyer's and seller's broker. They represent buyers at no additional cost to the buyer, with customer satisfaction as their most important measure of success.
2. New Yacht Sales - Catalina & True North Downeast: Authorized dealer for new Catalina sailing yachts and True North Downeast yachts. The company has been selling and outfitting new Catalinas consistently since 1978 and is the closest dealership to the Catalina production plant in Largo, Florida.
3. Yacht Financing Services: Provides yacht financing options to help preserve liquidity and maximize tax advantages for buyers. The company facilitates financing partnerships to make yacht ownership accessible.
4. Charter Yacht Ownership Programs: Programs allowing yacht owners to offset ownership costs by chartering their yachts, generating income while enjoying personal use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Massey Yacht Sales & Service is a yacht brokerage firm that sells new and pre-owned sailing yachts, motor yachts, catamarans, and trawlers as both buyer's and seller's broker. The company is an authorized dealer for new Catalina sailing yachts and True North Downeast yachts, and offers supplementary services including yacht financing advisory, charter yacht ownership programs, yacht marketing and valuation, and outfitting services to individual consumers across Florida and select US regions.

Product overview

Massey Yacht Sales & Service is a yacht brokerage firm offering a comprehensive suite of services centered on yacht sales (new and pre-owned), financing, marketing, and charter ownership programs. The company operates as a multi-brand dealer specializing in Catalina sailing yachts (their closest dealership to the production plant in Largo, Florida since 1978) and True North Downeast yachts, while also brokering vessels from other manufacturers including Elan, Tartan, Beneteau, Hunter, and Jeanneau. Beyond sales, services include yacht financing advisory, charter yacht ownership programs connecting owners with charter management companies, buyer/seller consultation, yacht outfitting, and marketing services including comparative market analysis. The company maintains an interactive boat show presence featuring their 'Pre-Screened Yacht Collection' of 120+ vessels.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Sales (New and Pre-Owned) Full-service yacht brokerage offering new construction and pre-owned vessels across multiple brands including Catalina, True North Downeast, Elan, Tartan, Beneteau, Hunter, and Jeanneau. The brokerage serves individual buyers and sellers, acting as both buyer's and seller's broker.
• Yacht Financing Advisory Connects buyers with yacht financing lenders and advises on loan structures, amortization, balloon payments, interest-only options, and tax advantages for qualified purchasers.
• Charter Yacht Ownership Programs Connects yacht owners with charter management companies to generate income from their vessels when not in personal use, including guidance on tax advantages and ROI.
• Yacht Marketing and Valuation Services Comprehensive marketing and valuation services for sellers, including comparative market analysis, yacht valuation, coordinated showings, and digital promotion of vessels.
• Yacht Outfitting Services Customization and outfitting services to prepare new yacht acquisitions for specific use cases and client preferences.
• Massey Pre-Screened Yacht Collection Curated selection of approximately 120 yachts including trawlers, motor yachts, express cruisers, Downeast yachts, power and sailing catamarans, and sailing yachts, accessible via interactive touchscreen booth at major boat shows and through the website.

Quantifiable outcome

• Customer Satisfaction as the most important measure of success
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Catalina YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 1978Massey is the closest dealership to the Catalina production plant in Largo, Florida, and has been selling and outfitting new Catalina yachts consistently since 1978. They visit the factory often and know the specifics of the Catalina build from stem to stern, sharing that knowledge with Catalina purchasers.
• YachtWorldcoreTechnology or IntegrationYachtWorld is integrated into the Massey interactive boat show booth, providing instant access to every yacht listed on the platform through touchscreen computers. The company also uploads all their listings to YachtWorld.
• True North Downeast YachtsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for True North Downeast yachts alongside their primary Catalina partnership, offering new yacht sales of this brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• YachtWorld: Leading online yacht listing platform and a Massey technology partner. Not a direct competitor but a comparison point as the dominant digital marketplace shaping yacht buyer discovery.
• Catalina Yachts (manufacturer): OEM manufacturer that Massey has represented as an authorized dealer since 1978. Not a competitor but the most strategically important partner whose brand equity directly supports Massey's value proposition.

Broad incumbents

• West Marine: Large marine retailer with national store footprint selling boats, parts, and accessories. Broader portfolio than Massey's brokerage focus but overlaps in the boat-dealer and boating-services space.

Direct peers

• Curtis Stokes & Associates: Specialized yacht brokerage focused on trawlers and motor yachts, with a Florida presence. Partial overlap with Massey's trawler and motor yacht segments within the brokerage model.
• United Yacht Sales: National yacht brokerage with broad coverage across the U.S. East Coast and Florida, offering new and brokerage sales of sail and power yachts. Comparable brokerage model and customer base.
• HMY Yacht Sales: Multi-location Florida yacht brokerage specializing in sport fishing and motor yachts, with a similar broker-network model. Overlaps directly with Massey's pre-owned and new-yacht sales model.
• Galati Yacht Sales: Florida-based yacht brokerage with strong presence on the Gulf Coast, authorized dealer for multiple new yacht brands, and a similar multi-office broker structure. Closely comparable in geography, service mix, and target customer.
• Rick Obey & Associates: Independent sailboat brokerage with strong Florida and East Coast presence. Directly comparable in sailboat-focused brokerage and customer segment.
• Denison Yacht Sales: Large U.S. yacht brokerage with multiple Florida offices, selling new and brokerage yachts across sail and power. Directly comparable multi-location yacht brokerage model with similar buyer/seller representation services.

Emerging players

• Sailboat Listings / SAIL Magazine brokerage network: Online sailboat-focused listing platform and brokerage network. Comparable in sailboat category focus but operates primarily as a digital marketplace rather than a full-service brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbjBntZrAhyDy0BJeZOOJvQ
• Facebookfacebook.com/masseyyacht
• LinkedInlinkedin.com/company/massey-yacht-sales-st.-petersburg-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey Yacht Sales & Service