Gramedia

What Gramedia does

Gramedia is Indonesia's largest online bookstore and a vertically integrated retail-publishing platform operated by PT Gramedia Asri Media, a subsidiary of the Kompas Gramedia conglomerate. Founded as a bookstore chain in 1970 and online since 2009, the business combines the gramedia.com e-commerce platform with more than 100 physical retail branches across major Indonesian cities, integrating online orders with in-store pickup and nationwide fulfillment. Its catalog spans books across genres (including exclusive licensed manga and comics via the Phoenix Gramedia Indonesia joint venture with Japan's Kadokawa), stationery, school supplies, bags, toys, and electronics, complemented by private-label brands Estudee and Eversac.

The company operates a connected platform stack: a custom e-commerce storefront (gramedia.com), iOS and Android mobile apps, a dedicated e-book platform (Gramedia Digital), a wholesale and dropship service for resellers (Mitra Gramedia), an affiliate-link program, a Social Hub event platform, and e-meterai digital-stamp integration. Technology differentiators include omnichannel inventory integration across the 100+ physical branches, pre-order capability for upcoming releases, print-on-demand book production, and bank-cashback payment integrations.

Commercially, Gramedia monetizes through one-time retail sales (books and merchandise), e-book sales via the digital app, wholesale transactions with resellers on Mitra Gramedia, and affiliate commissions. Customers include general Indonesian consumers, students and educational institutions, wholesale resellers, and affiliates/publishers across book categories; unit prices range from approximately Rp 6,900 for low-cost stationery to hundreds of thousands for electronics and bags. The company is privately held, discloses no revenue figures, and operates exclusively within Indonesia.

Name

Gramedia

Legal name

PT Gramedia Asri Media

Website

https://gramedia.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Book Retail

NAICS

Book Retailers and News Dealers (4592), General Merchandise Retailers (455), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Retail-Catalog & Mail-Order Houses (5961), Books: Publishing Or Publishing & Printing (2731), Retail-Department Stores (5311)

akta.pro industry

PRIMARYMPAJAMAA

E-book Retail & Reading Platforms (Stores, Apps, Devices)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPAJAKAA

Book & Periodical Wholesalers (Trade Distribution)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print & Digital Distribution (Wholesalers, Subscription/Newsstand)

SECONDARYCRAOALAC

Educational & Academic Publishing Distribution (Textbooks)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

Keywords

• Online bookstore
• Physical retail stores
• Stationery supplies
• E-book platform
• Wholesale distribution

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Books & Merchandise: Core revenue from direct retail sales of books, stationery, bags, toys, electronics, and other products through gramedia.com and physical Gramedia stores. Revenue is generated on a per-transaction basis with no recurring commitment from customers.
2. E-book Sales: Digital book sales through Gramedia Digital application. E-books are sold in digital format and accessed via the proprietary Gramedia Digital app on mobile devices.
3. Mitra Gramedia Wholesale: Wholesale product sales to registered resellers through the Mitra Gramedia platform. Resellers order products online at wholesale prices to resell through their own channels. Features dropship capability.
4. Affiliate Program Commission: Gramedia Affiliate program pays commissions to affiliates who promote Gramedia products via shared links. Commissions are earned when products are sold through affiliate referral links.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Gramedia operates Indonesia's largest online bookstore (gramedia.com) integrated with a nationwide network of over 100 physical Gramedia retail stores, selling books, stationery, bags, toys, and electronics. The company also offers the Gramedia Digital e-book platform, a Mitra Gramedia wholesale/reseller program with dropship functionality, and a Gramedia Affiliate commission program.

Product overview

Gramedia operates Indonesia's largest online bookstore (Gramedia.com) alongside over 100 physical store branches, offering books, stationery, fashion accessories, toys, and electronics. The product portfolio includes the core Gramedia.com e-commerce platform, Gramedia Digital for e-books, Mitra Gramedia for wholesale/dropship B2B services, and Gramedia Affiliate for partner marketing. Key features include Pickup In Store (linking online orders to physical branches), Pre-Order, and Print on Demand. The company also publishes through multiple internal brands (Gramedia Pustaka Utama, Elex Media Komputindo, m&c!, Phoenix Gramedia Indonesia joint venture with Kadokawa, and others) and retails third-party stationery brands (Estudee, Eversac).

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix Gramedia Indonesia (PGI): A joint venture between Kadokawa and Gramedia focused on publishing comics and light novel intellectual properties.
• Gramedia Digital
• Mitra Gramedia
• Gramedia Affiliate
• Eversac
• Estudee
• Social Hub Gramedia

Products and services

• Gramedia.com Online Bookstore Indonesia's largest online bookstore offering books, stationery, fashion accessories, toys, electronics, and other retail products across multiple categories. The platform is integrated with over 100 physical Gramedia store branches nationwide for fulfillment and in-store pickup. Targeted at general Indonesian consumers, students, parents, and book enthusiasts.
• Gramedia Digital Digital reading platform offering e-books accessible via the Gramedia Digital mobile application available on Google Play Store and Apple App Store. Serves consumers who prefer digital reading on mobile devices.
• Mitra Gramedia Wholesale and dropship service enabling registered resellers to purchase Gramedia products at wholesale prices for resale through their own stores or online sales channels. Includes dropship functionality and integration with Gramedia physical stores across Indonesia. Targeted at SMB bookstore owners and online resellers.
• Gramedia Affiliate Program Affiliate marketing program allowing participants to promote Gramedia products via shareable links on social media and websites, earning commission on resulting sales. Targeted at content creators, bloggers, and social media influencers.
• Gramedia Mobile App Mobile application for iOS and Android devices enabling access to Gramedia's online bookstore, e-books, and member services. Available on the Apple App Store and Google Play Store.
• Gramedia Physical Retail Stores Over 100 physical Gramedia bookstore branches across Indonesia, integrated with the online platform for fulfillment, store pickup, and offline shopping. Locations span Jakarta, Bandung, Surabaya, Bali, Balikpapan, Banjarmasin, Batam, Banda Aceh, and other major cities.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Phoenix Gramedia Indonesia (PGI)coreStrategic or Co-development PartnerPhoenix Gramedia Indonesia is a joint venture between Kadokawa (Japan) and Gramedia. PGI publishes comic and light novel intellectual property from Kadokawa in Indonesia, bringing licensed manga and Japanese content to the Indonesian market. This is a flagship publishing partnership for Gramedia, giving access to Kadokawa's vast IP library including popular manga series.
• Gramedia Pustaka Utama (Official Store Vendor)coreChannel Partner/ Reseller/ DistributorGramedia Pustaka Utama is Gramedia's flagship publishing house and an official vendor on gramedia.com. It is one of Indonesia's largest publishers, offering a wide range of fiction, non-fiction, and educational books.
• Elex Media KomputindocoreChannel Partner/ Reseller/ DistributorElex Media Komputindo is a major Indonesian IT and technology book publisher, operating as an official store/vendor on gramedia.com. Specializes in computer science, programming, and technology-related publications.
• Bhuana Ilmu PopulerminorChannel Partner/ Reseller/ DistributorBhuana Ilmu Populer is a general interest publisher offering fiction, non-fiction, children's books, and young adult novels, available as an official vendor on gramedia.com.
• m&c! (Magazine & Comics)minorChannel Partner/ Reseller/ Distributorm&c! is a publishing brand under Kompas Gramedia specializing in magazines and comics, available as an official store on gramedia.com.
• Kepustakaan Populer GramediaminorChannel Partner/ Reseller/ DistributorKepustakaan Populer Gramedia is a popular non-fiction and reference book publisher under the Gramedia/Kompas Gramedia group, available as an official vendor on gramedia.com.
• Gramedia Edukasi NusantaraminorChannel Partner/ Reseller/ DistributorGramedia Edukasi Nusantara is an educational publisher specializing in books for elementary (SD), middle school (SMP), and high school (SMA) students, including exam preparation materials, available as an official vendor on gramedia.com.
• EversacminorChannel Partner/ Reseller/ DistributorEversac is a private label brand owned by Gramedia, specializing in bags including backpacks, trolley backpacks, and tote bags. Available as an official store/vendor on gramedia.com.
• EstudeeminorChannel Partner/ Reseller/ DistributorEstudee is a private label Gramedia brand specializing in stationery and school supplies including pens, notebooks, crayons, erasers, sharpeners, and art materials. Available as an official store/vendor on gramedia.com.
• Gramedia Widiasarana Indonesia (Grasindo)minorChannel Partner/ Reseller/ DistributorGramedia Widiasarana Indonesia (Grasindo) is a Gramedia-affiliated publisher offering self-help, fiction, children's psychology, and exam preparation books. Available as an official vendor on gramedia.com.
• Bank CIMB NIAGAminorGTM or Marketing PartnerBank CIMB NIAGA partners with Gramedia on promotional campaigns, offering cashback and discounts for CIMB NIAGA cardholders on purchases at Gramedia. The 'Promo CIMB NIAGA Back To School 2026' runs June 8 - July 31, 2026.
• Bank BRI (Bank Rakyat Indonesia)minorGTM or Marketing PartnerBank BRI partners with Gramedia on promotional campaigns, offering cashback and discounts for BRI cardholders. The 'Promo BRI Back To School 2026' runs June 8 - July 31, 2026.
• Bank BSN (Bank Tabungan Negara)minorGTM or Marketing PartnerBank BSN partners with Gramedia on the 'Promo Bank BSN Back To School' campaign, offering promotions for BSN cardholders. Active June 29 - July 31, 2026.
• Courier / Delivery Service PartnersminorOthersGramedia partners with third-party courier services for order delivery. Shipping is handled through courier services selected by customers during checkout. Delivery costs vary based on destination and courier chosen.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Lazada Indonesia: Major marketplace in Indonesia selling books, stationery, and consumer goods with integrated logistics. Comparable as a competitor for online book discovery and purchase, even though not a bookstore specialist.
• Amazon (Books & Kindle): Global online retail leader with category-leading book selection, e-books via Kindle, and marketplace dynamics. Direct comparator for digital book reading and retail scale, though primarily serving customers outside Indonesia.
• Tokopedia: Indonesia's largest horizontal marketplace, listing books alongside many other categories. Competes for Gramedia's online book and stationery GMV with broader assortment and marketplace pricing dynamics, though without Gramedia's exclusive publishing IP or physical-store network.
• Waterstones: UK's largest specialty bookstore chain, operating physical stores plus a strong online and e-book platform. Comparable as an omnichannel bookstore retailer emphasizing curated selection and in-store pickup, in a different geography.
• Barnes & Noble: Largest US bookstore chain with omnichannel retail (physical stores, online, Nook e-reader/e-books). Direct model-parallel for store-online integration and book-plus-toys/stationery retailing, though serving US geography.
• Shopee Indonesia: Major Southeast Asian marketplace with a strong Indonesian presence, hosting thousands of book and stationery sellers. Relevant as a direct competitor for online book buyers, even though it does not specialize in publishing or operate physical stores.

Direct peers

• Kinokuniya: Asia-based bookstore chain with Indonesian locations carrying books, magazines, stationery, manga, and English-language titles. Comparable as a multi-format bookstore retailer with strong manga and English-book selection, competing for similar consumer segments in shopping malls.
• Periplus Bookstores: Indonesia's other major bookstore chain, operating physical stores and online across books, stationery, and educational supplies. Directly comparable omnichannel book and education retail model in the same Indonesian market, with a similar category mix around books and school supplies.
• Mizan Group: Leading Indonesian publisher and bookstore operator (Mizan, Mizanstore) with religious, fiction, children's, and educational titles. Comparable as a vertically integrated publisher-retailer with online and physical presence in the same book category.
• Erlangga: Indonesian publisher and educational bookstore chain focused on textbooks and school supplies. Closely comparable to Gramedia Edukasi Nusantara for the curriculum and exam-prep book segment, with online and physical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gramediadotcom
• Facebookfacebook.com/gramediacom
• Instagraminstagram.com/gramediacom
• TikToktiktok.com/@gramedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramedia