Heller Murch Realty
Heller Murch Realty is a privately-held, full-service real estate brokerage in Vancouver, BC, co-founded in the early 1980s by Ilan Heller and Dale Murchison. It serves residential buyers/sellers, commercial clients, and rental/landlord customers across the Lower Mainland on a commission-based transaction model.
- Company typePrivate
- Founded1980
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Heller Murch Realty does
Heller Murch Realty is a privately-held, full-service real estate brokerage headquartered at 110-2490 Birch Street in Vancouver, British Columbia. Founded in the early 1980s by Ilan Heller and Dale Murchison, the firm employs 51-100 people and serves residential buyers and sellers, commercial property clients, and rental/landlord customers across the Lower Mainland and Fraser Valley markets. Heller has been a managing broker since 1982 with over 40 years in Vancouver real estate, including REBGV board and instructor roles; Murchison has served as managing broker for 12+ years and claims oversight of approximately 30,000 transactions over that span.
The firm's core product surface spans residential brokerage (featured listings, MLS search), commercial sales and leasing, and rental listings/property management. Its technology stack is conventional for the industry: reciprocal MLS data feeds from the Real Estate Board of Greater Vancouver, Fraser Valley Real Estate Board, and Chilliwack and District Real Estate Board power property search, supplemented by a Ratehub.ca-powered mortgage calculator and downloadable buyer/seller guides on a Squarespace website. No proprietary technology, AI/ML systems, or API products are referenced.
The business model is commission-based on completed transactions (buyer-side and seller-side), with specific rates not publicly disclosed. Lead generation relies on a mix of MLS-driven organic search, content marketing (guides, home valuation), direct agent outreach, and client referrals. There is no disclosed external funding, parent company, or institutional ownership; the firm operates as a founder-led independent brokerage.
Heller Murch Realty firmographics
Firmographics- Name
- Heller Murch Realty
- Legal name
- Heller Murch Realty
- Website
- https://hellermurch.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heller Murch Realty is a privately-held, full-service real estate brokerage in Vancouver, BC, co-founded in the early 1980s by Ilan Heller and Dale Murchison. It serves residential buyers/sellers, commercial clients, and rental/landlord customers across the Lower Mainland on a commission-based transaction model.
- Ownership category
- akta.pro rank
Heller Murch Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Heller Murch Realty is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Heller Murch Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on property transactions (buying and selling) for both residential and commercial properties in the Vancouver market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heller Murch Realty product offering
Product offeringCore offering
Heller Murch Realty is a full-service real estate brokerage in Vancouver, BC, providing residential and commercial property buying, selling, and leasing representation, alongside rental listings and property management services. The firm combines agent-led transaction services with MLS-powered property search, free home valuation, and buyer/seller educational resources to support clients in the Greater Vancouver and Lower Mainland markets.
Product overview
Heller Murch Realty operates as a traditional full-service real estate brokerage in Vancouver, BC. The company offers a unified service platform combining residential and commercial property sales, rental management, and client resources. The core product portfolio includes Our Listings (featured residential properties), MLS Search (Multi-Listing Service access), Commercial Listings, and For Rent/Property Management services. Supporting these are add-on tools including a Mortgage Calculator, Buyer's Guide, Seller's Guide, and Free Home Valuation—all designed to support clients through buying, selling, and investing decisions in the Vancouver real estate market.
Differentiator
Problem solved
Functional benefit
Companies that use Heller Murch Realty
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Heller Murch Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heller Murch Realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Real Estate Board of Greater Vancouver (REBGV)coreMLS data provider for Vancouver area listings. REBGV provides the reciprocal MLS data that appears on Heller Murch Realty's website, enabling comprehensive property search functionality.
- Fraser Valley Real Estate Board (FVREB)supportingMLS data provider covering Fraser Valley region properties, integrated into Heller Murch Realty's listing search capabilities.
- Ratehub.casupportingMortgage calculator widget provider embedded on Heller Murch Realty's website to help buyers estimate mortgage payments and affordability.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Heller Murch Realty competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based global real estate brokerage with growing agent presence in Vancouver. Differentiated by tech-forward, low-overhead model and equity participation, but competes for the same agents and clients.
- Zillow: Large U.S.-based digital real estate platform with consumer search and brokerage services. Not a direct Canadian competitor, but represents the disruptive digital model pressuring traditional brokerage commission economics in adjacent markets.
Direct peers
- Macdonald Realty: Long-established Vancouver-based real estate brokerage offering residential and commercial sales, rental, and property management across the Lower Mainland. Directly comparable in size, geography, and service mix to Heller Murch Realty.
- Engel & Völkers Vancouver: Luxury-focused real estate brokerage serving Vancouver's premium residential market. Comparable in dual residential/commercial focus and direct-to-consumer service model, though it skews more luxury.
- Rennie & Associates Realty: Established Vancouver-focused real estate brokerage with residential sales, commercial, and property management services. Comparable in geography, full-service positioning, and local market depth.
- Oakwyn Realty: Independent Vancouver-based real estate brokerage offering residential sales, commercial, and property management services. Closest comparable in terms of independent (non-franchise) positioning and Lower Mainland focus.
- RE/MAX Crest Realty (Vancouver): Regional franchise brokerage operating in the Greater Vancouver market offering residential and commercial real estate services. Directly competes with Heller Murch for the same local buyer/seller pool.
- Sotheby's International Realty Canada: Luxury and high-end residential brokerage with significant Vancouver presence. Differs by brand affiliation and luxury tilt, but targets the same Vancouver buyer/seller pool with adjacent services.
- Coldwell Banker Prestige Realty: National franchise brokerage operating in Vancouver offering residential and commercial services. Comparable in service mix and target market, differs in franchise brand affiliation.
- Royal LePage Westside: Vancouver-area brokerage of one of Canada's largest real estate brands, offering residential and commercial brokerage services. Comparable in target market and full-service offering, though operating under a national franchise system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Heller Murch Realty social profiles
Digital presenceHeller Murch Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heller Murch Realty leadership team
Management profileNumber of profiles
Profiles2 records
Heller Murch Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heller Murch Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heller Murch Realty
What does Heller Murch Realty do?
Heller Murch Realty is a full-service real estate brokerage in Vancouver, BC, providing residential and commercial property buying, selling, and leasing representation, alongside rental listings and property management services. The firm combines agent-led transaction services with MLS-powered property search, free home valuation, and buyer/seller educational resources to support clients in the Greater Vancouver and Lower Mainland markets.
Is Heller Murch Realty a public or private company?
Heller Murch Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heller Murch Realty founded?
Heller Murch Realty was founded in 1980. It employs 51 to 100 people.
Where is Heller Murch Realty based?
Heller Murch Realty is headquartered in Vancouver, Canada, in the North America region.
How does Heller Murch Realty make money?
One revenue line is on record: real Estate Commissions.
Who are Heller Murch Realty's main competitors?
Broad incumbents on record are eXp Realty and Zillow. Direct peers are Macdonald Realty, Engel & Völkers Vancouver, Rennie & Associates Realty, Oakwyn Realty, RE/MAX Crest Realty (Vancouver), Sotheby's International Realty Canada, Coldwell Banker Prestige Realty and Royal LePage Westside.
Does Heller Murch Realty have an API?
No public API is recorded for Heller Murch Realty.
What industry is Heller Murch Realty in?
Heller Murch Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 531210 and its SIC code is 6531.