Roll Cage Rental

What Roll Cage Rental does

Roll Cage Rental Ltd is a UK-based private limited company that rents roll cages and related transit equipment to commercial customers across England. The company was founded around 2016 and operates from five locations: its Harrow (Kenton) headquarters and operational depots in Bromsgrove, Harlow, Leighton Buzzard, and Stockport. Its flagship product is the RC1 Multi-Purpose Steel Roll Cage, a 500kg-capacity, zinc-plated, nestable unit, with Magnum HDPE folding plastic pallet containers offered as an adjacent line. The company distinguishes itself from commodity cage-hire competitors by bundling a nationwide asset tracking, live location monitoring, and recovery service delivered through its sister company ACQSYS.

The business operates a tiered rental model: short-term hire at approximately 20p per cage per day for contracts under 13 weeks, and long-term hire at approximately 13p per cage per day for contracts exceeding 13 weeks. Go-to-market is sales-led and event-driven, combining direct phone/email enquiry handling, online quote requests, and an ongoing content-marketing blog that targets specific use cases. Customers span multiple verticals including retailers, event organisers, food distributors, laundries, film production companies, and charities. Leadership disclosed publicly includes Chairman Bill Howie and General Manager Harvey.

There are no disclosed funding rounds, headcount figures, or financial statements. Operating footprint remains confined to England, and no AI/ML capabilities, patents, or proprietary technology platforms beyond the ACQSYS tracking service are evident from the available information. The company is therefore best characterised as a niche, operationally-focused, asset-rental SME whose competitive position rests on its depot network and bundled recovery service rather than technology differentiation.

Name

Roll Cage Rental

Legal name

Roll Cage Rental Ltd

Website

https://rollcagerental.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roll Cage Rental is a UK-based equipment rental company offering short and long-term hire of steel roll cages and HDPE pallet containers, with nationwide asset tracking and recovery, serving retailers, events, food distributors, and laundries across England.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Roll Cage Rental: Short-term rental (under 13 weeks) with daily rental charges starting at 20p/cage/day. Long-term rental (over 13 weeks) starting at 13p/cage/day. Lost cage recovery service included in rental model with discounted rates for any net losses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Roll Cage Rental provides short-term and long-term rental of roll cages (notably the RC1 Multi-Purpose Steel Roll Cage with 500kg capacity) and Magnum folding plastic pallet boxes to UK businesses. The company differentiates itself with a nationwide asset tracking and recovery service, delivered via its sister company Acqsys, that locates and returns lost rental cages to customers, reducing total rental costs. Complementary services include roll cage repair, bespoke asset management, and national delivery across the UK.

Product overview

Roll Cage Rental operates as a roll cage and transit equipment rental company offering both short-term and long-term hire solutions. Their core product portfolio centres on the RC1 Multi Purpose Steel Roll Cage (a zinc-plated mild steel trolley with 500kg capacity and nestable design) and Magnum Containers (HDPE folding plastic pallet boxes with collapsible functionality). The company differentiates itself through complementary services including a unique nationwide roll cage recovery service (via sister company Acqsys), asset tracking with live monitoring, repair services, and bespoke asset management. Rental pricing is structured around duration bands (short-term under 13 weeks from 20p/cage/day; long-term over 13 weeks from 13p/cage/day), with the key value proposition being their asset recovery capability that reduces customers' true rental costs by finding and returning lost cages.

Differentiator

Problem solved

Functional benefit

Brands

• RC1: Multi-purpose steel roll cage product line with 500Kg capacity, zinc plated finish, featuring ventilated, nestable design

Products and services

• RC1 Multi-Purpose Steel Roll Cage Mild steel construction roll cage trolley with zinc-plated finish, integral shelf at 2/3 internal height, fully collapsible and nestable design, 500kg capacity, 125mm diameter white nylon castors (2 fixed and 2 swivel), dimensions L:860 x W:737 x H:1676mm. Options include fixed and detachable shelves, different castor types, nameplates, security etching, and finish variations. Offered for short and long-term hire to UK businesses.
• Magnum Containers (Folding Plastic Pallet Box) Heavy-duty folding plastic pallet boxes made of HDPE (High-Density Polyethylene), suitable for storing loose items, parcels and other goods. Features a fully collapsible design, two half-drop-down gates for convenient loading/unloading, an easy-to-clean surface, and an optional detachable plastic lid, reducing the need for item packaging.
• Short-term Roll Cage Rental Rental service for periods under 13 weeks, with daily rental charges starting as low as 20p/cage/day (£2.00 per cage per day for monthly or less duration). Includes national delivery and a Rapid Response service. Designed for businesses moving premises, hosting events, or managing conferences and shows.
• Long-term Roll Cage Rental Rental service for periods over 13 weeks, with daily rental charges starting as low as 13p/cage/day. Includes lost cage recovery or de-hire options, depreciated charge for losses, repairs, asset tracking service, and audit service. Suited to ongoing supply chain operations of retailers, food distributors, and laundries.
• Roll Cage Recovery Service Nationwide recovery operation that locates and returns lost or misplaced rental cages to customers, uniquely offered through sister company Acqsys (described as the largest national asset recovery business in the UK). Included in the rental model with discounted rates for any net losses.
• Roll Cage Repair Service Repair services for damaged roll cages to restore functionality and extend equipment lifespan, included as part of the long-term rental package.
• Bespoke Asset Management Services Customised asset management solutions tailored to address unique challenges and specific customer needs beyond standard rental, leveraging the company's nationwide operational footprint and recovery capability.
• Asset Tracking Service

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ACQSYScoreStrategic or Co-development PartnerSister company and partner providing nationwide asset recovery services. ACQSYS is described as the largest national asset recovery business in the UK. This partnership enables Roll Cage Rental to offer their unique recovery service where lost cages are found and returned to customers, reducing overall rental costs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Container Centralen: Specialist in pooling of returnable transport items (CC Containers, Danish trolleys, roll cages) for the European horticulture and retail supply chains. Directly comparable in asset type — including roll cages — with pan-European pooling operations.
• CHEP: Global leader in pallet and container pooling, including reusable containers for retail and FMCG supply chains. Directly comparable to Roll Cage Rental as a returnable transit asset pooling/rental business, though operating at vastly larger scale and across multiple geographies.
• LPR La Palette Rouge: European pallet pooling specialist serving retail, FMCG, and manufacturing supply chains. Comparable to Roll Cage Rental as a pooled rental model for returnable transit equipment with strong European logistics footprint.
• Euro Pool System: European pooling provider for reusable packaging in fresh food supply chains. Comparable to Roll Cage Rental in offering pooled rental of returnable transit equipment with reverse-logistics and recovery capabilities.
• Tosca Services: Reusable plastic container and pallet pooling company serving grocery, retail, and foodservice supply chains. Comparable to Roll Cage Rental in the returnable transit packaging pooling model with tracking and recovery at scale.

Others

• Zetes: European provider of supply chain visibility, asset tracking, and identification solutions. Comparable as a technology enabler in the same asset-tracking-and-recovery value chain that Roll Cage Rental sells to its customers.
• ACQSYS: UK's largest national asset recovery business and Roll Cage Rental's sister company. Comparable as the technology/enabling layer for asset tracking and recovery that underpins Roll Cage Rental's differentiated service.

Emerging players

• Plastic Pallet Group: Smaller-scale UK supplier of reusable plastic pallets and containers with rental options. Comparable niche overlap with Roll Cage Rental on returnable transit equipment for supply chain users, at a smaller scale.
• OnePlastics: UK-based reusable plastic pallet and container supplier with pooling/rental options. Adjacent peer to Roll Cage Rental serving similar supply chain customers with returnable transit packaging.

Broad incumbents

• Brammer: UK-focused industrial MRO and equipment services provider with rental offerings. Comparable as a UK industrial equipment rental/rental-services player, though broader in scope than Roll Cage Rental's specialized roll cage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roll-cage-rental-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll Cage Rental