All About Signs

What All About Signs does

All About Signs is a privately held, locally owned commercial sign company headquartered in San Angelo, Texas, providing end-to-end signage services for businesses across Central and West Texas. The company designs, fabricates, installs, and repairs custom signs spanning outdoor signage (monument, pylon, channel letters, lighted cabinets), indoor signage, digital LED message centers, vehicle decals and magnets, vinyl graphics, banners, flat letters, and specialty promotional items. Its customer base is a mix of local small and mid-sized businesses and national franchise brands such as Firestone, O'Reilly Auto Parts, Whataburger, Nissan, Dairy Queen, KFC, and Hooters, with geographic coverage extending to Abilene, Midland, Odessa, Del Rio, and Fort Stockton.

The company's technical backbone is an in-house fabrication shop supported by licensed journeyman sign electricians, certified structural welders, and owned heavy equipment including an 80ft crane and 35-50ft articulating boom bucket truck, which enable self-performing tall pylon and high-rise installations without subcontractors. Core product capabilities include custom channel letter fabrication in aluminum and acrylic with front-lit, halo-lit, and open-face configurations; LED retrofits replacing neon and fluorescent systems; and Vantage LED digital displays with real-time content updating. The company also handles permitting and code compliance for clients in its service area.

Commercially, All About Signs operates a sales-led, quote-based model with no published pricing tiers, online ordering, or self-serve options; all engagements are initiated via phone, email, or website contact form and delivered as custom turnkey projects or service calls. Revenue is generated from one-time product sales (signs, banners, decals, vinyl graphics) and ongoing professional services (electrical repair, LED retrofits, storm damage repair, maintenance contracts), with a dedicated emergency repair hotline supporting time-sensitive work. The go-to-market relies on the company website, blog content, Google My Business reviews, and a Facebook page, targeting SMBs primarily and franchise/mid-market accounts secondarily within the West Texas trade area.

Name

All About Signs

Legal name

All About Signs

Website

https://allaboutsignstx.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

All About Signs is a privately owned, full-service commercial sign company in San Angelo, Texas, designing, fabricating, installing, and repairing custom signs (channel letters, pylon, monument, LED displays, vehicle decals) for local businesses and national franchise accounts across Central and West Texas.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)

SIC

Electrical Work (1731), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Commercial signage services
• Custom sign manufacturing
• Sign installation
• Sign repair services
• Outdoor advertising signs

Headquarters

HQ city

San Angelo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing and Sales: Design, fabrication, and sale of custom commercial signs including pylon signs, monument signs, channel letters, lighted cabinets, wall signs, and dimensional lettering. One-time product sales with installation included as part of turnkey service.
2. Sign Repair and Maintenance Services: Electrical and structural repair services including LED retrofits, sign face replacement, storm damage repair, neon troubleshooting, and ongoing maintenance. Revenue generated through service calls and maintenance contracts.
3. Vinyl Graphics and Banners: Custom vinyl signage for windows, walls, promotional displays, and events. Product sales of banners in vinyl and canvas materials for grand openings, special events, and trade shows.
4. Vehicle Decals and Magnets: Custom vehicle decals, fleet graphics, and branded magnets for mobile marketing. Product sales focused on high-grade vinyl decals and durable magnets for business vehicles.
5. Specialty Promotional Items: Branded promotional materials including business cards, customized megaphones, and promotional products alongside signage services for comprehensive branding solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

All About Signs is a full-service commercial sign company that designs, manufactures, installs, and repairs custom electrical, outdoor, and indoor signs for businesses in Central Texas. The company operates an integrated in-house model with licensed electricians, custom fabrication shop, and 80ft crane capability, providing turnkey signage solutions from concept and permitting through fabrication, installation, and ongoing maintenance and repair.

Product overview

All About Signs is a full-service commercial signage company providing end-to-end solutions from custom design through manufacturing, installation, and repair/maintenance services. The company operates a unified service model with in-house fabrication, licensed electricians, and an 80ft crane for high-rise installations. Core offerings include Custom Outdoor Signs (monument signs, pylon signs, channel letters, lighted cabinets), Digital Signage (Vantage LED displays), Vehicle Decals, Specialty Signs, Banners, Vinyl Signs, Flat Letters, and Magnets. The product portfolio also includes Sign Repair and Electrical Services covering LED retrofits, neon troubleshooting, and storm damage repair. The company serves Central Texas businesses with a comprehensive approach that handles design, permitting, manufacturing, and installation as an integrated service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Design Services

Quantifiable outcome

• 24/7 marketing presence with properly maintained signage
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• Federal Heath Sign Company: National sign manufacturer and installer serving retail, restaurant, and fuel/convenience-store chains with end-to-end sign programs. Comparable in targeting national franchise accounts with multi-location signage rollouts, but at much larger enterprise scale.
• YESCO (Young Electric Sign Company): Large established sign manufacturer with in-house electrical installation capabilities, fabrication, and national service. Comparable for complex electrical sign work, pylon signs, and large-scale installations, but operates at a much larger scale and broader geographic footprint.

Direct peers

• Watchfire Signs: Manufacturer and installer of LED digital signs and EMC (electronic message centers) for outdoor advertising. Comparable through the Vantage LED digital signage solution All About Signs offers, and similar focus on retail and commercial digital display work.
• FASTSIGNS: Largest franchised sign and visual graphics company in North America. Directly comparable as a full-service sign manufacturer, installer, and graphics provider serving SMB and enterprise customers across multiple verticals, with national footprint that All About Signs lacks.
• SIGNARAMA: Franchised sign company offering custom sign design, manufacturing, and installation. Comparable in service mix (signs, banners, vehicle graphics, digital displays) and customer base (SMBs, franchises), though operating via franchise model rather than independent ownership.
• Signs by Tomorrow: Franchised sign provider offering custom sign design, production, and installation for SMBs. Comparable in service breadth (banners, vehicle graphics, ADA signage, wayfinding) and target customer segment, though operating under franchise economics.
• Image 360: Franchised sign and graphics provider offering design, fabrication, and installation of signs, vehicle wraps, and environmental graphics. Closely aligned service portfolio and target customer base as All About Signs.

Others

• Vantage LED (Vantage LED Displays): LED display hardware manufacturer whose products All About Signs resells and installs under the 'Vantage LED Digital Signage Solutions' brand. Represents the upstream technology supplier relationship that powers the company's digital signage offering.
• Heath & Lineback Engineers / Sign Structures Engineering: Specialized structural engineering firm for sign structures and foundations. Adjacent enabling service that All About Signs must coordinate with (or self-permit) for complex pylon and high-rise sign installations, illustrating an upstream dependency in the value chain.

Emerging players

• SignZone (Signs.com): Online-focused sign company offering customizable signs, banners, and decals with e-commerce ordering. Overlaps on vinyl signs, banners, and vehicle decals but competes via self-service online channel rather than full-service local installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allaboutsignsandgraphics
• LinkedInlinkedin.com/company/all-about-sings-graphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Signs