Saint Street Swim
Saint Street Swim (now Emler Swim School – Saint Street) is a Houston private swim school operating a single indoor heated pool facility, delivering group, private, and adult swim lessons on a recurring subscription model built around the proprietary 11-level SwimSure curriculum for families with infants through school-age children.
- Company typePrivate
- Founded1975
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Saint Street Swim does
Saint Street Swim, rebranded in 2025 to Emler Swim School – Saint Street, is a Houston-based private youth swim school operating from a single indoor heated (90-degree) pool facility at 2717 Saint Street, serving central Houston communities including Upper Kirby, River Oaks, Bellaire, West University Place, Rice Village, and Meyerland. The company delivers group and private swim instruction built around the proprietary SwimSure 11-level curriculum with 100+ age-appropriate milestones, spanning Parent & Baby classes (2-5 months) through Toddler, Preschool, Kids, Advanced, and Adult levels, plus weekly swim clinics and birthday party packages. Low student-to-teacher ratios (4:1 to 10:1 depending on level) and UV-C water sanitation are positioned as core safety and quality differentiators, with an Olympic-medalist endorsement from Amanda Beard serving as a brand trust signal.
The business operates on a recurring subscription model with automatic monthly billing, a 30-day withdrawal notice, sibling discounts, 12 free make-ups per year, and a free trial acquisition offer. Distribution is direct-to-consumer via the Emler Swim School website, the iClassPro self-serve booking platform, and phone-based inside sales. Following the 2025 rebrand, Saint Street is positioned as a location within the multi-site Emler Swim & Gym organization, leveraging a shared curriculum, brand, and operational tooling rather than operating as a fully independent school. The company is privately held with no disclosed funding, and financial data is not publicly available.
Saint Street Swim firmographics
Firmographics- Name
- Saint Street Swim
- Legal name
- Emler Swim School
- Website
- https://saintstreetswim.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saint Street Swim (now Emler Swim School – Saint Street) is a Houston private swim school operating a single indoor heated pool facility, delivering group, private, and adult swim lessons on a recurring subscription model built around the proprietary 11-level SwimSure curriculum for families with infants through school-age children.
- Ownership category
- akta.pro rank
Saint Street Swim industry classification
Industry- Product category
- Youth Swim Instruction Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Saint Street Swim is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saint Street Swim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Group Swim Lessons: Recurring monthly billing for enrollment in group swim lessons. Enrollment is ongoing with automatic monthly billing until customer submits withdrawal request with 30-day notice required.
- Private Swim Lessons: One-on-one instruction billed at per-class rates, part of the monthly subscription enrollment.
- Weekly Swim Clinics: Fast-tracked daily swim programs for children learning swimming basics, offered at additional cost.
- Swim Birthday Parties: Party packages available for children's birthday celebrations at the swim school facility.
- Adult Swimming Lessons: Adult-focused swimming instruction for overcoming fears, improving technique, or learning to swim.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Swim Lessons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Saint Street Swim product offering
Product offeringCore offering
Saint Street Swim is a Houston-based youth swim school that delivers group and private swimming instruction for infants through adults at an indoor heated pool facility. Lessons are structured around the proprietary 11-level SwimSure curriculum and sold through recurring monthly enrollment, with weekday group classes starting at $35/class and private lessons starting at $75/class.
Product overview
Saint Street Swim (now Emler Swim School – Saint Street) operates as a swim instruction business offering a comprehensive suite of programs built around the proprietary SwimSure™ curriculum with 11 progressive levels. The core offering consists of group swim lessons across multiple age groups—Parent & Baby (2-5 months), Toddler (6-35 months), Preschool (3 years), Kids (4+ years), and Advanced (5+ years)—alongside private lessons, adult swimming lessons, weekly swim clinics, and birthday party packages. Supplementary offerings include the Parent Portal App for lesson management and the Swim Level Quiz for skill assessment. The company operates from a single indoor heated pool facility in Houston, Texas, serving families throughout central Houston communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathtime Babies (Parent & Baby Swim Lessons) Introductory swim class for infants aged 2–5 months with adult participation; 30-minute sessions at a 10:1 student-to-teacher ratio focused on water comfort, bonding with parent, early acclimation, and sensory exploration.
- Toddler Swim Lessons (Levels 1A, 1B, 2) Three-level progressive program for children aged 6–35 months, covering underwater breathing, assisted backfloat, rollover, independent kicking, and breath control with parent participation in Levels 1A–1B and parent-on-deck for Level 2. Class ratios of 6:1 (Toddler) and 4:1 (Level 2) over 30-minute sessions.
- Preschool Swim Lessons (Levels 3, 4, 5) Three-level program for 3-year-olds building water safety and independent swimming without parent participation; 30-minute classes at a 4:1 ratio covering independent kicking, gliding, backfloating, rollover, and the Jump-Turn-Swim or Roll-to-Backfloat safety skill.
- Kids Swim Lessons (Levels 6–9) Four-level program for children aged 4+ progressing from basic comfort skills to independent freestyle, backstroke, elementary backstroke, and treading water.
- Advanced Swim Lessons (Levels 10, 11, Swim Team Prep) Three-level advanced program for swimmers aged 5+ refining competitive strokes, building stamina, and preparing for swim team participation.
- Private Swim Lessons One-on-one swim instruction for children who benefit from individualized attention or need to master specific skills, starting at $75/class.
- Adult Swimming Lessons Swim instruction for adults to build water confidence, overcome fears, improve technique, or learn to swim from scratch.
- Weekly Swim Clinics Fast-tracked intensive daily swim program for children to learn swimming basics in an accelerated weekly format, offered at additional cost.
- Swim Birthday Parties Birthday party packages held at the swim school facility for children's birthday celebrations.
Quantifiable outcome
- 5.0 star average customer rating from 122 reviews
Companies that use Saint Street Swim
Customer profileSegments5 records
Ideal customer profiles3 records
Saint Street Swim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saint Street Swim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amanda BeardmoderateOlympic medalist Amanda Beard serves as a brand ambassador and supporter of Emler Swim School. Her endorsement is featured prominently on the company website as a trust signal for prospective families considering swim lessons for their children.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Saint Street Swim competitors and assessment
Company assessmentDirect peers
- SafeSplash Swim School: National swim lesson franchise targeting children and adults with structured curriculum and small class sizes; similar subscription enrollment and indoor heated pool model.
- Goldfish Swim School: Leading national franchisor of year-round indoor swim schools for children ages 4 months to 12 years, using a proprietary curriculum and warm-water pools; direct competitor with similar subscription lesson model.
- Big Blue Swim School: PE-backed national swim school franchise offering year-round indoor lessons for children and adults; comparable model, recurring revenue, and rapid multi-location expansion strategy.
- British Swim School: Franchise-based swim instruction provider offering beginner through advanced lessons for children and adults; comparable age-segmented curriculum and recurring enrollment model.
- Aqua-Tots Swim Schools: Multi-location franchised swim school chain providing year-round indoor swim instruction for infants through adults using a proprietary curriculum; directly comparable scale and offering.
- Emler Swim School: Parent brand and direct operational peer; operates multiple Texas swim school locations using the same SwimSure curriculum and operational playbook that Saint Street now follows.
Regional players
- Houston Swim Club: Houston-based competitive and instructional swim program; competes for advanced/competitive youth swimmers and team-prep students in the same market.
- SwimJim Swim School: Houston-area swim school operator offering group and private lessons for children and adults; directly competes in the same Houston metro geography.
Others
- Swim Lessons University: Curriculum and instructor training provider for swim schools; not a direct competitor but an adjacent enabling business serving similar swim school operators.
- USA Swimming Foundation: National nonprofit promoting water safety and learn-to-swim initiatives; not a competitor but shapes demand, certification standards, and partner programs for swim schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saint Street Swim social profiles
Digital presenceSaint Street Swim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Street Swim leadership team
Management profileNumber of profiles
Profiles1 record
Saint Street Swim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Street Swim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Street Swim
What does Saint Street Swim do?
Saint Street Swim is a Houston-based youth swim school that delivers group and private swimming instruction for infants through adults at an indoor heated pool facility. Lessons are structured around the proprietary 11-level SwimSure curriculum and sold through recurring monthly enrollment, with weekday group classes starting at $35/class and private lessons starting at $75/class.
Is Saint Street Swim a public or private company?
Saint Street Swim is a private company. It is classified as corporate owned and is currently operating.
When was Saint Street Swim founded?
Saint Street Swim was founded in 1975. It employs 11 to 50 people.
Where is Saint Street Swim based?
Saint Street Swim is headquartered in Houston, United States, in the North America region.
How does Saint Street Swim make money?
Five revenue lines are on record. Group Swim Lessons are the primary driver. The others are private Swim Lessons, weekly Swim Clinics, swim Birthday Parties and adult Swimming Lessons.
Who are Saint Street Swim's main competitors?
Direct peers on record are SafeSplash Swim School, Goldfish Swim School, Big Blue Swim School, British Swim School, Aqua-Tots Swim Schools and Emler Swim School. Regional players are Houston Swim Club and SwimJim Swim School. Others are Swim Lessons University and USA Swimming Foundation.
Does Saint Street Swim have an API?
No public API is recorded for Saint Street Swim.
What industry is Saint Street Swim in?
Saint Street Swim's product category is Youth Swim Instruction Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of MPAKAEAF, Aquatic Centers & Swimming Facilities. Its NAICS code is 61162.