Daniel-Christian Real Estate

What Daniel-Christian Real Estate does

Daniel-Christian Real Estate is a privately held boutique residential real estate brokerage headquartered in Historic Downtown Franklin, Tennessee, serving home buyers and sellers across Middle Tennessee. Founded around 1990 by co-founders Matt Daniel (7th generation Franklin native) and Dianne Christian (6th generation Franklin native), the firm operates as a Daniel-Christian Real Estate LLC with two broker-owners and approximately eight additional affiliate brokers and realtors on staff. The firm provides full-service residential brokerage including area research, home selection, new construction guidance, resale transactions, and contract negotiations, with notable specialization in Fieldstone Farms (where Dianne has sold 700+ homes), The Brownstones of Downtown Franklin, and luxury properties priced up to $2.365M.

The firm's underlying technology is conventional: standard brokerage operations supported by professional photography, internet marketing, and an IDX-enabled property search on its website (daniel-christian.com). There are no proprietary technology platforms, AI/ML systems, or data products disclosed; the competitive advantage is built on local market knowledge, multi-generational community ties, and personal referral networks rather than technology.

The business model is purely transaction-based commission revenue from residential sales. The team has cumulatively transacted over $800M in sales, with the majority of new business originating from personal referrals and repeat clients. The firm does not pursue institutional investors, has no equity funding, and is wholly owned by its co-founders, with all agents operating under the brand. Marketing channels emphasize community involvement (Heritage Foundation, Downtown Franklin Association, WCAR leadership), earned media (Top Agent Magazine, Southern Exposure Magazine, The Tennessean), and direct agent-led sales rather than paid acquisition.

Name

Daniel-Christian Real Estate

Legal name

Daniel-Christian Real Estate LLC

Website

https://www.daniel-christian.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Daniel-Christian Real Estate is a privately held boutique residential real estate brokerage in Franklin, Tennessee, serving home buyers and sellers across Middle Tennessee through a referral-driven team of roughly ten agents led by two co-founder brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Luxury home sales
• Contract negotiation services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales and purchases. The team has over $800 million in total sales, representing transactions across Middle Tennessee including luxury properties (homes sold ranging from $349,900 to $2,365,000).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Daniel-Christian Real Estate is a boutique residential real estate brokerage based in Historic Downtown Franklin, Tennessee, providing full-service home buying and selling assistance across Middle Tennessee including Williamson County, Davidson County, Franklin, Brentwood, Nashville, and Spring Hill. The team delivers area research, home selection guidance, new home construction advisory, resale home representation, and contract negotiation services through a team of licensed brokers and realtors.

Product overview

Daniel-Christian Real Estate is a boutique real estate brokerage operating as a single unified service offering centered on residential property transactions. The company operates from Historic Downtown Franklin, Tennessee and serves Middle Tennessee including Williamson County and Davidson County. Their primary service encompasses helping clients buy and sell residential properties, with specialized expertise in neighborhoods such as The Brownstones of Downtown Franklin and Fieldstone Farms. The team also offers IDX-based property search functionality on their website for prospective buyers to browse available listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services

Quantifiable outcome

• Over $800 million in total sales
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Compass: Tech-forward national brokerage actively expanding in Nashville. Comparable as a broad incumbent pursuing the same luxury and mid-market residential segment in Middle Tennessee with a tech-enabled platform that contrasts with Daniel-Christian's traditional stack.
• RE/MAX (Tennessee): Major national residential brokerage franchise with broad Tennessee presence. Comparable as a broad incumbent serving the same buyer and seller pool in Williamson County and Nashville metro.
• Christie's International Real Estate: Luxury-focused global network with affiliated brokerages in Nashville. Comparable as a competitor pursuing the high-end and luxury residential segment where Daniel-Christian has demonstrated top-of-range sale activity.
• Keller Williams Realty (Franklin/Nashville): Major national franchise with a strong Franklin and Nashville footprint. Comparable as a broad incumbent competing for the same Williamson County agents, listings, and buyer representation business.
• Crye-Leike Realtors: Large, established Tennessee-based residential brokerage with significant Nashville and Middle Tennessee presence. Comparable as a scaled incumbent offering overlapping residential brokerage services across the same geography.
• Berkshire Hathaway HomeServices (Middle Tennessee): National franchise network with active Nashville and Franklin operations. Comparable as a broad incumbent offering residential brokerage services with brand-driven marketing in the same geography.

Regional players

• Parks Realty: Tennessee-based residential brokerage with primary concentration in the greater Nashville/Brentwood/Franklin region. Comparable as a regional player with overlapping Middle Tennessee focus but different geographic center of gravity.

Direct peers

• The Ashton Real Estate Group: Nashville/Franklin-area boutique real estate team. Comparable as a competing boutique group competing for the same Middle Tennessee residential listings and buyer representation in Williamson County.
• Village Real Estate: Nashville-based boutique residential brokerage focused on the Middle Tennessee market with a similar local-expertise and relationship-driven model. Directly comparable as a smaller, locally-rooted competitor chasing the same Franklin/Brentwood buyer and seller pool.
• Zeitlin Sotheby's International Realty: Tennessee luxury and residential brokerage serving Nashville and Middle Tennessee. Comparable as another regionally-rooted competitor with similar Williamson County / Brentwood / Franklin focus and overlapping high-end segment exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dcrerealtor
• YouTubeyoutube.com/user/TheDCTeam
• Facebookfacebook.com/DanielChristianRealEstate
• LinkedInlinkedin.com/in/thediannechristianteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel-Christian Real Estate