Reproduction Provisions

What Reproduction Provisions does

Reproduction Provisions LLC is a US-based manufacturer and distributor of breeding equipment and supplies for livestock and companion animals, headquartered at 320 S Main St., Walworth, Wisconsin. Founded in 1996 by Rick Schoenbeck and operated as a family-owned business with the founder's wife Debbie and their three children, the company serves commercial and small-scale breeders of pigs, cattle, horses, sheep, and goats, as well as canine breeders, veterinary clinics, and animal health professionals across the United States, Canada (via three regional distributors), and select international markets.

The company's core products are proprietary semen extenders — including the RP-Z (stallion, long-term), RP Gold, RP Silver, RP Platinum, BTS, Bovine EXT, ExtendCell, and CANINE-EXT lines — plus collection bags, insemination catheters and pipettes, cryopreservation supplies (colored goblets, cryo canes, ID tabs), the BioElite temperature-controlled biodegradable shipping system, and supporting lab equipment such as the RP Digital Thaw Unit. These consumables and durable tools cover the full reproductive workflow: semen collection, extension, processing, shipping, artificial insemination, cryopreservation, and embryo transfer. USA-based manufacturing is a stated quality differentiator, and the proprietary RP-Z extender was developed as a domestic replacement for the previously Belgium-imported VMD-Z formulation.

Reproduction Provisions operates a direct-to-consumer e-commerce model powered by BigCommerce, with an extensive SKU base organized by species (Porcine, Bovine, Equine, Canine, Small Ruminants) and product type (Lab Equipment, Animal Health, PPE). Pricing is unit-based, with perishable items requiring 2-day or next-day air shipping and a $15 minimum order; the company also offers Net 30 credit terms to approved business accounts with a 1.5% monthly late charge. Distribution to Canadian provinces — Alberta, British Columbia, Manitoba, and Saskatchewan (Buckingham AG), Ontario (Pharmbarn), and Quebec (SEC Repro Inc.) — is handled through regional resellers, while US and global orders ship directly from Walworth, Wisconsin. The company has no external institutional capital, no disclosed revenue, and no AI/ML-driven product features.

Name

Reproduction Provisions

Legal name

Reproduction Provisions LLC

Website

https://reproductionprovisions.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Reproduction Provisions is a US manufacturer and e-commerce distributor of breeding equipment and semen extenders for livestock (porcine, bovine, equine, small ruminants) and companion animals (canine), serving breeders and veterinary clinics domestically and via three Canadian regional distributors.

Ownership category

akta.pro rank

Product category

Animal Breeding Supplies and Equipment

NAICS

All Other Animal Production (112990)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Reproductive & Breeding Devices & Supplies (AI Equipment, Pregnancy Detection Aids) (HLAMAFAM)

akta.pro secondary industries

Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA), Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG), Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics) (AFAEAGAK)

Keywords

• Animal breeding supplies
• Semen extenders
• Artificial insemination equipment
• Livestock reproduction tools
• Cryopreservation supplies

Headquarters

HQ city

Walworth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of breeding equipment and supplies. Customers purchase individual items or bulk quantities through the online storefront. Products range from consumables (catheters, extenders, bags) to durable equipment (thaw units, microscopes, tanks).
2. B2B Account Terms: Offers Net 30 payment terms to approved business customers. Credit card and ACH/wire transfer options available for all customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Reproduction Provisions manufactures and distributes a comprehensive range of breeding equipment and supplies for livestock (cattle, pigs, horses, sheep, goats) and companion animals (dogs). Core offerings include proprietary semen extenders, collection and insemination supplies, cryopreservation tools, insulated shipping kits, lab equipment (thaw units, microscopes), motility supplements, and PPE, organized by species and sold through a direct e-commerce storefront and regional distributors.

Product overview

Reproduction Provisions is a manufacturer and distributor of breeding equipment and supplies for livestock and companion animals, offering a comprehensive product portfolio organized by species and product type. The core offerings include semen extenders (RP-Z, RP Gold, RP Silver, RP Platinum, BTS, CANINE-EXT, Bovine EXT, ExtendCell), collection bags, insulated shipping coolers (BioElite), cryopreservation supplies (goblets, cryo canes, ID tabs), insemination catheters and pipettes for various species, lab equipment (thaw units, centrifuges, microscopes), animal health products (supplements, needles, lubricants), and PPE. Products are categorized by species: Porcine/Swine (223 products), Bovine/Cattle (207 products), Equine/Horses (223 products), Canine/Dogs (159 products), Small Ruminants (177 products), plus Lab Equipment & Supplies (128 products), Animal Health (63 products), and Boots/Gloves PPE (15 products). The company manufactures in the USA and has a team of over 40 individuals, founded in 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• RP-Z Long-Term Stallion Semen Extender Domestic-USA-manufactured long-term stallion semen extender that replaces the previously imported VMD-Z formulation; each packet makes 200ml when mixed with provided water, supporting extended preservation of stallion semen for equine artificial insemination programs.
• RP Gold Boar Semen Extender Proprietary boar semen extender formulated to preserve boar semen for 7 or more days, available in multiple size options for commercial and small-scale porcine artificial insemination programs.
• BTS Swine Semen Extender 1-to-3-day boar semen extender originally developed by the USDA at Beltsville, Maryland, distributed in 1L, 3.5L, and 100L packs for short-duration swine semen preservation.
• Bovine EXT One-Part Semen Extender One-part semen extender for bovine cattle and small ruminants designed for simplified preparation and use in artificial insemination programs.
• ExtendCell One-Part Small Ruminant Extender One-part extender specifically formulated for freezing small ruminant semen, packaged as SKU 107460 for cryopreservation workflows.
• CANINE-EXT Extender for Freezing Semen 3-part freezing kit (Parts A, B & C) for canine semen cryopreservation used by dog breeders and reproductive labs.
• CANINE-EXT Chilled Semen Extender Chilled semen extender for dogs with distilled water included, used for cooled-shipment canine AI breeding programs.
• All-In-One Collection Bag Integrated collection bag covering all aspects of semen production from collection through extension and dispensing, available in 10-packs for porcine/swine applications.
• BioElite Equine Semen Shipping Kit EPS styrofoam insulated shipping cooler designed to fully biodegrade over 5 years, with a 29oz phenolic cold block and dual inner insulated chambers for temperature-regulated equine semen transport.
• Canine Stip Tip / INFUSINS Pipettes Insemination tubes and stip-tip pipettes for canine artificial insemination, available in multiple sizes (including 5-inch and 10-inch lengths) with various adapter options.
• Equine Deep Horn IUI Pipettes and Catheters Deep horn insemination pipettes and catheters for equine artificial insemination, available in multiple sizes and configurations.
• Colored Goblets for Cryopreservation Plastic goblets for storing and transporting frozen semen straws in liquid nitrogen tanks, available in sizes from 7.1mm to 95mm to accommodate 1/4cc and 1/2cc straws across species.
• Cryo Canes ID Tabs Identification tabs for cryo canes used in frozen semen storage, available in multiple colors for organization of samples.
• CIDR Cattle Inserts Controlled Internal Drug Release inserts for cattle synchronization, packaged in 10-packs (SKU 325110) for reproductive management programs.
• RP Digital Thaw Unit Digital thaw unit operating on 120V AC or 12V DC power (SKU 1023110) for thawing frozen semen straws in clinical and on-farm settings.
• Magnitude Stallion Semen Motility Supplement Stallion semen motility supplement in 20 lb packaging (SKU 998450); nutritional support product for stallion breeding programs (not available for sale in California).
• BoarBoost Boar Semen Boosting Supplement Boar semen boosting nutritional supplement in 20 lb packaging (SKU 998455) for boar stud nutritional programs.
• Hay Hive Feeder Hay feeder product (SKU 633000) for animal nutrition applications on farms and breeding operations.

Quantifiable outcome

• Semen preservation for 7 or more days with RP Gold extender
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered regional.

• Buckingham AGregionalChannel Partner/ Reseller/ DistributorCanadian distributor covering Alberta, British Columbia, Manitoba, and Saskatchewan regions. Located in Steinbach, Manitoba. Handles orders and customer inquiries for Reproduction Provisions products in Western Canada.
• PharmbarnregionalChannel Partner/ Reseller/ DistributorCanadian distributor covering Ontario region. Located in Wingham, Ontario. Represents Reproduction Provisions products in the Ontario market under Kevin Moore's management.
• SEC Repro Inc.regionalChannel Partner/ Reseller/ DistributorCanadian distributor covering Quebec region. Located in Richelieu, Quebec. Family Nadeau manages the Quebec distribution operations for Reproduction Provisions products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Alta Genetics: Alta Genetics provides dairy and beef cattle genetics and AI services across North America. While Canada-headquartered, it operates throughout the US and competes with Reproduction Provisions for cattle breeder equipment and consumables spend.

Direct peers

• Minitube USA: Minitube is a global manufacturer of AI equipment, semen extenders, and cryopreservation supplies across livestock species. It is the closest direct competitor in product portfolio and customer base to Reproduction Provisions.
• Agtech Inc. Agtech manufactures and distributes livestock AI supplies, reproductive pharmaceuticals, and breeding equipment, serving the same commercial and small-scale breeder customer segments as Reproduction Provisions.
• Hamilton Research: Hamilton Research specializes in equine reproduction equipment and supplies, including semen collection, cooling, and shipping products — directly overlapping Reproduction Provisions' equine product line.
• IMV Technologies: IMV is a leading global supplier of animal reproduction technologies, including extenders, cryo equipment, and AI instruments spanning bovine, equine, porcine, and companion animals — directly comparable to Reproduction Provisions' full-stack offering.

Broad incumbents

• Zoetis: Zoetis is the largest global animal health company and offers a broad reproductive product portfolio including pharmaceuticals and devices. As a large incumbent, it competes for the veterinary-clinic segment of Reproduction Provisions' customer base.
• ABS Global (Genus plc): ABS Global is one of the world's largest cattle genetics and AI services businesses. Although primarily a genetics provider, it bundles reproductive supplies and equipment into customer programs, competing for the same breeder wallet.
• Nasco: Nasco is a broad-line distributor of agricultural, veterinary, and lab supplies including reproductive and AI consumables. While not specialized, it competes on convenience for breeders seeking one-stop procurement.
• ST Genetics: ST Genetics is a large cattle and swine genetics company providing AI services and SexedULTRA sexed semen technology. Its distribution reach and bundled equipment offerings compete for shared breeder customers.
• Select Sires: Select Sires is a major US bovine genetics cooperative offering AI services and related reproduction supplies. As an incumbent in cattle AI, it competes for the same commercial and small-scale cattle breeders that buy from Reproduction Provisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reproprovisions
• LinkedInlinkedin.com/company/reproduction-provisions-llc
• Xx.com/reproductionpr1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reproduction Provisions