Proeling

What Proeling does

Proeling s.r.o. is a privately held Slovak limited liability company headquartered at Mánesovo námestie 3 in Bratislava, operating as a specialty audio equipment retailer, wholesaler, and systems integrator focused exclusively on the Slovak market. The company distributes 100+ professional and consumer audio brands including Biamp, SONOS, AMC, Gotham, Tutondo, 4evac, IC Audio, Bittner, Bluesound, Artsound, Heos, iEAST, and Neutrik, alongside a proprietary Proeling-branded line of cables and accessories. Its catalog spans speakers, amplifiers, paging and EN54-24 voice evacuation systems, DSPs and mixers, microphones, multiroom audio systems, players and radios, cables and connectors, communication devices, and a full video-conferencing portfolio (Biamp Modena, Parlé beamtracking microphones, Vidi cameras, Qt sound masking).

The business runs a hybrid go-to-market combining B2C e-commerce through proeling.sk and a physical showroom in Bratislava with a B2B wholesale channel serving installation companies, electrical installers, e-shops, physical stores, and a formalized project designer/architect program that pays referral commissions. Revenue mechanics are primarily one-time equipment sales at unit pricing, supplemented by professional services for design, installation, commissioning, training, and post-warranty service; many enterprise and project quotes are bespoke. Pricing ranges from roughly €2-3 for commodity cables to over €5,000 for professional conferencing systems, with wholesale pricing available to partners.

Customer segments are horizontally diversified across residential (family homes, apartments), hospitality (hotels, restaurants, cafes), education (school PA), retail (shops and stores), corporate offices, EN54-24 fire voice evacuation, outdoor spaces, religious venues, sports and cultural venues, and conference/meeting solutions. Distribution channels include the own e-commerce storefront, the Bratislava showroom, the wholesale partner network, and the architect/designer program. No revenue, headcount, funding, M&A, or investor information is publicly disclosed, and the company's geographic reach is limited to Slovakia.

Name

Proeling

Legal name

Proeling s.r.o.

Website

https://proeling.sk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Proeling s.r.o. is a Bratislava-based specialty audio equipment distributor, wholesaler, and systems integrator serving the Slovak market with 100+ brands and proprietary Proeling-branded products across retail, wholesale, and installation channels.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Professional audio distribution
• Commercial audio systems
• Audio equipment retail
• Audio system integration
• Multiroom audio solutions

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct sales of audio equipment through online store proeling.sk to consumers and businesses
2. Wholesale Distribution: Wholesale pricing to installation companies, e-shops, and physical stores. Partners receive wholesale prices, free design proposals, consultation support, and training
3. Installation Services: Custom installation services for audio systems including residential, commercial, and specialized applications
4. Professional Services: Design, installation, service/maintenance, and training services for audio systems

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Proeling distributes and retails professional and consumer audio equipment from 100+ brands, complemented by its own Proeling-branded cables, accessories, and paging systems. The company provides custom audio solutions spanning residential, commercial, hospitality, education, retail, outdoor, religious, sports, and conferencing applications. Core services include free audio system design proposals, professional installation, technical training for partners, and post-warranty service and maintenance.

Product overview

Proeling is a Slovak audio equipment retailer and wholesaler offering custom audio solutions for various applications. The portfolio includes speakers, amplifiers, paging systems, video conferencing equipment, microphones, multiroom systems, cables, and communication devices. The product range features both proprietary Proeling branded products and distributed international brands including Biamp, SONOS, iEAST, Bluesound, ArtSound, AMC, Gotham, and others. The company provides comprehensive services including free audio design, professional installation, training, and after-sales support. Their online configurator helps customers select equipment for specific applications including homes, restaurants, hotels, schools, outdoor spaces, businesses, churches, and sports venues. The wholesale program targets installation companies and e-shops with special pricing and support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Distribution Equipment (Speakers, Amplifiers, Paging, Cables, Microphones) Wide retail/wholesale catalog spanning IP speakers, Bluetooth speakers, EN54-24 evacuation speakers, professional installation speakers (ceiling, wall, column, horn), HiFi speakers, 5.1 systems, subwoofers, active speakers, AV receivers, integrated/source/power/100V mix amplifiers, paging systems (Proeling, Tutondo MET, Biamp Vocia), DSPs/mixers/preamplifiers, microphones (dynamic, condenser, wireless, conference), multiroom systems (SONOS, iEAST, Bluesound, Artsound, HEOS), players/radios, audio cables, connectors (XLR, Jack 6.3, SpeakON, RCA), and communication devices. Sold to consumers, businesses, and installation partners in Slovakia.
• Biamp Modena Hub / Modena Hub+ Wireless presentation and video conferencing device enabling participants to connect wirelessly to A/V systems in conference rooms. Supports screen sharing, remote participant connection, and integration with Microsoft Teams, Zoom, Skype for Business, Google Meet, Cisco Webex, Slack, BlueJeans, Citrix GoToMeeting, Lifesize, StarLeaf, and Skype.
• Biamp Parlé TCM-XEX / TTM-XEX Microphones Ceiling and tabletop microphones using beamtracking technology with a 16-microphone array to actively locate and focus on speakers, providing 360° audio coverage for conference rooms.
• Biamp Vidi 150 / Vidi 100 Conference Cameras 4K conference cameras with 120° viewing angle, integrated noise-cancelling microphone array, and Auto framing technology that automatically detects and focuses on participants in video conferences, zooming and panning as needed.
• Biamp Parlé VBC 2500a / ABC 2500 Videobars and Audiobars Premium videobars/audiobars for huddle rooms and conference spaces, featuring 4K camera, 27-microphone array with acoustic echo cancellation and beam tracking, and integrated speakers.
• Biamp Qt Sound Masking System Sound masking system for speech privacy in offices, healthcare facilities, and conference rooms. Includes noise generators, speakers, and controllers that automatically play masking noise with scheduling features to reduce speech intelligibility and create acoustic comfort. CE, UL, and RoHS certified.
• Brainwave Headphones and Earbuds Bluetooth headphones and earbuds with active noise cancellation (22-35 dB depending on model), touch controls, and extended battery life. Brainwave 03 features Superbass function; Brainwave 09 features 30-35 dB hybrid ANC; Brainwave 04 earbuds use hybrid ANC with external and internal microphones.
• Proeling Branded Cables and Accessories Proprietary Proeling-branded audio cables and accessories including multipair cables, speaker cables, installation cables, and patch cables. Sold as part of the company's own product line alongside distributed international brands.
• Konfigurátor ozvučenia (Audio Configuration Tool) Online configuration wizard that guides customers through selecting appropriate audio equipment for specific space types: family homes, restaurants, hotels, shops, schools, outdoor areas, businesses, churches, and sports/cultural venues. Accessible via the proeling.sk website.
• Audio System Design Service (Návrh ozvučenia) Free audio system design service offered to wholesale partners and customers, including equipment selection, cable planning, and placement recommendations for projects.
• Installation Services (Inštalácie) Professional installation services for audio systems across residential, commercial, and specialized applications, including expert support during installation and commissioning.
• Training Services (Školenia) Free professional training for installation partners covering audio systems, HSP (evacuation broadcasting), conference systems, and Biamp programming. Delivered in person at Proeling premises or online.
• Wholesale Partner Program (Veľkoobchod) Wholesale program targeting installation companies, electrical installers, designers/architects, e-shops, and physical stores with wholesale pricing, free design proposals, consultation support, training, and express delivery from stocked inventory.
• Service and Maintenance (Servis) Post-warranty service and maintenance support for installed audio systems, providing after-sales technical support to commercial and residential customers.

Quantifiable outcome

• Many products in stock with 24-hour delivery
• +2 more outcomes

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• BiampcoreChannel Partner/ Reseller/ DistributorPrimary distributed brand for professional audio equipment including speakers, amplifiers, conferencing systems, and sound masking solutions
• AMCcoreChannel Partner/ Reseller/ DistributorDistributed brand for amplifiers, microphones, and audio accessories
• SONOScoreChannel Partner/ Reseller/ DistributorDistributed brand for multiroom audio systems and smart speakers
• iEASTminorChannel Partner/ Reseller/ DistributorDistributed brand for multiroom audio streaming devices
• ArtsoundminorChannel Partner/ Reseller/ DistributorDistributed brand for design speakers and multiroom audio
• BluesoundminorChannel Partner/ Reseller/ DistributorDistributed brand for high-resolution multiroom audio
• GothamcoreChannel Partner/ Reseller/ DistributorDistributed brand for professional audio cables including multipair, signal, and speaker cables
• NeutrikcoreTechnology or IntegrationSource of XLR, RCA, SpeakON, and other audio connectors through REAN brand
• TutondominorChannel Partner/ Reseller/ DistributorDistributed brand for MET audio system solutions
• 4evacminorChannel Partner/ Reseller/ DistributorDistributed brand for evacuation and emergency audio systems
• IC AudiominorChannel Partner/ Reseller/ DistributorDistributed brand for installation speakers
• BittnerminorChannel Partner/ Reseller/ DistributorDistributed brand for professional audio equipment
• Heos (Denon)minorChannel Partner/ Reseller/ DistributorDistributed brand for multiroom audio systems

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ScanSource: US-listed distributor of communications, AV/UC, networking, and physical-security solutions, serving resellers and systems integrators. Comparable to Proeling in combining multi-brand ProAV product distribution with integrator enablement and recurring services.
• Midwich: UK-headquartered, publicly-listed ProAV distributor with a multi-vendor portfolio (Biamp, Epson, Crestron etc.) serving resellers and integrators in the UK, Ireland, and continental Europe. Directly comparable operating model to Proeling — wholesale distribution, value-added services, multi-brand pro audio-visual focus.
• Almo Professional A/V: US-based professional AV distributor serving resellers and integrators, with strong ProAV partnerships and recurring services. Highly similar to Proeling's distribution-and-services model focused on professional audio-visual installers.
• Atea: Nordic-headquartered IT infrastructure and AV solutions provider that combines hardware distribution with design, deployment, and managed services. Comparable to Proeling in layering services on top of a multi-vendor AV product offering for B2B integrator customers.
• ALSO Group: European IT, CE, and pro-AV distributor operating across multiple countries with strong reseller and integrator channels. Comparable to Proeling in wholesale distribution model, vendor breadth, and value-added services for installer/reseller partners.
• Exertis (DCC Technology / Exertis Group): Pan-European AV, consumer electronics, and mobile distributor operating under the Exertis brand across multiple countries. Closely matches Proeling's hybrid retail-wholesale model and multi-brand pro-AV portfolio focus in Europe.

Others

• Biamp: US-headquartered manufacturer of professional AV and conferencing products (Modena Hub, Parlé, Vidi, Qt, Vocia) — a core distribution partner of Proeling's. Included as an adjacent ecosystem company that defines the product roadmap Proeling depends on.

Broad incumbents

• TD SYNNEX: One of the world's largest IT and pro-AV distributors following the merger with Tech Data. A broad-incumbent that overlaps Proeling in pro-AV distribution but spans IT, mobile, and consumer electronics across many geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Proeling
• LinkedInlinkedin.com/company/proeling

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proeling