PetsFirst

What PetsFirst does

PetsFirst operates veterinary clinics in Dubai, United Arab Emirates, providing medical care for pet animals. According to its own description, the company positions itself around high-quality and transparent care for companion animals, serving pet owners in the UAE market. The firm was incorporated in 2022 as a private, for-profit entity and is co-founded by Sanjeev Kohli and Wim Torfs. It operates with a small team of 1–10 employees and is headquartered in Dubai.

The company's business model is service-based, generating revenue from veterinary consultations, diagnostics, treatments, and ancillary pet healthcare services delivered through its clinic(s). There is no disclosed proprietary technology, digital platform, mobile application, or technology stack in the available data; the offering appears to be a conventional brick-and-mortar veterinary practice rather than a software-enabled or tech-led pet care business. No pricing model, customer segmentation, revenue figures, funding rounds, partnerships, certifications, or operational scale details are publicly disclosed, which is consistent with a very early-stage or intentionally low-profile private operator.

Available signals indicate minimal external visibility: no app store presence, no API or SDK infrastructure (api_exists: false), no social media URLs on record, no awards, patents, or regulatory actions, and no M&A activity. The data therefore supports only a narrow factual profile — a small, privately held Dubai-based veterinary clinic founded in 2022 — and any deeper inference about unit economics, growth, or competitive position would require information not present in the source material.

Name

PetsFirst

Website

https://petsfirst.ae

Company type

Private

Founded year

2022

Headcount range

1–10 employees

Short description

PetsFirst is a Dubai-based private veterinary clinic founded in 2022 by Sanjeev Kohli and Wim Torfs, providing pet healthcare services to companion animal owners in the UAE through a small clinical team.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary services
• Pet healthcare
• Animal care
• Veterinary clinics
• Pet wellness

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Core offering

PetsFirst operates veterinary clinics in Dubai, United Arab Emirates that provide clinical care for pet animals. The company's services focus on diagnosing and treating pets in a caring and transparent manner, delivered directly at its clinic locations rather than through a digital or marketplace channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary clinic care for pet animals In-person veterinary clinical services for pet animals in Dubai, UAE, delivered through physical clinic locations with an emphasis on quality of care and transparent service delivery. Targeted at individual pet owners seeking diagnosis, treatment, and preventive care for their companion animals.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Vetster: Telehealth-first veterinary platform serving pet owners with on-demand consultations. Relevant as an emerging service model that could either complement or compete with PetsFirst's clinic-based offering.
• FirstVet: International veterinary telemedicine provider offering digital consultations. Comparable to PetsFirst as a modern, technology-enabled vet care provider targeting convenience-driven pet owners.
• Bond Vet: Multi-location companion animal clinic operator in the US with a modern, design-led, transparency-focused customer experience. Conceptually comparable to PetsFirst's stated positioning around 'caring and transparent' care.

Direct peers

• Modern Vet: UAE-based multi-clinic veterinary chain offering companion animal primary care, surgery, and grooming in Dubai. Closest direct competitor to PetsFirst given overlapping location, target customers, and service set.
• British Veterinary Hospital: Established Dubai veterinary hospital providing full-service companion animal care including diagnostics and surgery. Competes directly with PetsFirst for the same premium pet-owner segment in Dubai.
• 2gether Vet: Dubai-based veterinary clinic group focused on companion animal wellness and clinical services. Operates in the same geography and customer segment as PetsFirst.

Regional players

• Petcare (Vet Clinic Network): Veterinary clinic network operating across the UAE offering companion animal care. Comparable to PetsFirst as a multi-location vet operator in the same regional market.
• Paws Veterinary Clinic: Small-clinic veterinary care provider in the UAE serving companion animals. Comparable in scale and service offering though operating in a different Emirate, providing a reference point for PetsFirst's expansion playbook.

Broad incumbents

• Mars Petcare: Global pet care conglomerate with veterinary service investments including Banfield and VCA. Provides a benchmark for scale veterinary economics and a potential partner or competitor if it expands into the UAE market.

Others

• Pet Souq: MENA-region pet care platform combining veterinary services, grooming, and pet retail. Comparable to PetsFirst as an integrated pet care provider targeting the same Dubai customer base, though broader in scope.

Market position

Strengths3 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/petfirstvetdubai
• LinkedInlinkedin.com/company/petsfirst

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetsFirst