What Grupo Puma does

Grupo Puma, S.L. is a privately held Spanish manufacturer and distributor of specialty construction chemicals, headquartered in Córdoba, Spain and incorporated in 1982 as a private limited company. The company produces a broad portfolio of building products organized into 19 product families and seven proprietary sub-brands (Pegoland, Paviland, Imperpuma, Morcem, Pumaflex, Pumacril, Pavigarden), covering tile and stone installation adhesives and grouts, one-coat and pre-mix mortars, lime-based restoration materials, decorative plasters, EIFS/ETICS external insulation systems, specialty mortars, flooring, concrete repair, lightweight restoration, additives and primers, acrylic rubber waterproofing, paints and coatings, landscaping systems, asphalt and bitumen waterproofing membranes, and gypsum-based plasters. Manufacturing is supported by ISO 9001 quality and ISO 14001 environmental management certifications issued by Bureau Veritas, and products carry Documents of Technical Suitability (DIT) from Instituto Eduardo Torroja.

The business operates a B2B go-to-market model targeting construction professionals (contractors, tile installers, general builders) as well as architects and specifiers, with sales executed through national and regional distributor and dealer networks rather than direct-to-consumer channels. Pricing is quote-based and not publicly disclosed. Distribution is geographically wide but locally adapted: Grupo Puma runs country-specific websites in multiple languages for approximately 120+ markets across Africa, the Americas, Asia, Europe, the Middle East, and Oceania, supported by technical documentation, training resources, country-specific localized content, and active participation in industry events such as CEVISAMA.

Revenue is generated from sale of physical construction chemical goods under the hardware_sales model. The company reports no external funding rounds or disclosed parent company, and operates its own education arm (Fundación Grupo Puma) focused on professional training. Group-wide governance includes a Code of Ethics adopted in October 2016, a whistleblowing channel, a data protection officer, and structured contact infrastructure — signals of a formalized corporate group consistent with a multi-entity privately held enterprise operating across 20+ country markets.

Name

Grupo Puma

Legal name

Grupo Puma, S.L.

Website

https://grupopuma.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Puma is a privately held Spanish manufacturer of specialty construction chemicals (adhesives, mortars, waterproofing, paints, gypsum, insulation) selling through distributor networks to construction professionals and specifiers across 120+ countries.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Adhesive Manufacturing (325520), Other Concrete Product Manufacturing (327390)

SIC

Adhesives & Sealants (2891), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Construction chemicals
• Tile adhesives
• Waterproofing membranes
• Building mortars
• Construction materials

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Sales: Grupo Puma generates revenue through the manufacture and sale of construction chemical products including mortars, adhesives, grouts, waterproofing systems, paints, and decorative finishes. The company operates as a B2B supplier to construction professionals, contractors, and distributors across global markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupo Puma manufactures and distributes construction chemical products for the building industry, including tile and stone adhesives, grouts, mortars, plasters, waterproofing membranes, paints, decorative finishes, gypsum products, and external insulation systems. The company sells these products under multiple sub-brands such as Pegoland, Morcem, Pumaflex, Imperpuma, Pumacril, and Paviland to construction professionals through distributor and dealer networks across more than 120 countries.

Product overview

Grupo Puma is a construction materials manufacturer offering a comprehensive portfolio of specialty chemical products for the building industry. The product line includes 19 product families covering tile adhesives and grouts (Pegoland), mortars and plasters, lime-based products, decorative finishes, waterproofing solutions (Imperpuma bitumen membranes and Pumaflex acrylic rubber), insulation systems (EIFS/ETICS), paints (Pumacril), flooring, concrete repair, landscaping (Pavigarden, Paviland), and gypsum products (Morcem). The company operates as a multi-brand platform with product sub-lines under brand names like Morcem, Pumaflex, Pumacril, Pumaplast, Imperpuma, and Paviland. Products are organized by construction application categories including installation, finishing, waterproofing, repair, and decoration.

Differentiator

Problem solved

Functional benefit

Brands

• Pegoland: Professional tile and stone adhesive product line including Pegoland Elastic and related mortar products.
• Paviland
• Imperpuma
• Morcem
• Pumaflex
• Pumacril
• Pavigarden

Products and services

• Pegoland Professional Range Professional range of tile and stone adhesives for various installation applications, sold to construction professionals and contractors.
• Tile Grouts Mortars and grouts for filling tile joints and gaps, used by tile installers and construction professionals.
• One-coat Mortars Single-layer mortars for wall rendering and finishing, used in residential and commercial construction.
• Pre-Mix Plasters and Mortars Pre-mixed plasters and mortars for various construction applications, supplied to contractors and builders.
• Lime Line Lime-based products for construction and restoration applications.
• Decorative Plasters Decorative plaster finishes for interior and exterior surfaces, used by architects and builders.
• EIFS/ETICS Insulation Systems External Insulation Finishing Systems (EIFS/ETICS) for thermal insulation of building envelopes, used in energy-efficient construction.
• Special Mortars Specialized mortars designed for specific construction requirements and applications.
• Flooring Products Floor installation and finishing products, including Paviland microcement and decorative coating systems for architectural applications.
• Concrete Repair Products Products for repair and rehabilitation of concrete structures, used by contractors and restoration specialists.
• Lightweight Restoration Products Lightweight materials for building restoration and rehabilitation projects.
• Additives and Primers Chemical additives and primer products for surface preparation and performance enhancement of construction materials.
• Acrylic Rubber Waterproofing Products Acrylic rubber waterproofing products under the Pumaflex brand, including Pumaflex coatings, Morcem Antigoteras, and Mallaflex reinforcement meshes for terraces, roofs, and exterior surfaces.
• Pumacril Paints Decorative and protective paint products under the Pumacril brand, including facade coatings, interior/exterior paints, pool paints, and sports paints, with Easy-Colours tintometer color matching system.
• Landscaping Products Outdoor space solutions including Pavigarden geotextile and anti-weed system, Paviland Caucho recycled rubber pavements, and Paviland Nature ecological stabilised soil.
• Imperpuma Bitumen Membranes Polymer-modified bitumen waterproofing membranes (Imperpuma BP APP -5°C and Imperpuma Plus APP -15°C) and anionic bituminous emulsions for roofing and waterproofing applications.
• Morcem Gypsum Range Gypsum-based products under the Morcem brand, including Morcem Yeso Rapido (quick-setting), Morcem Yeso Proyectado (projected), Morcem Yeso Controlado (slow-setting), and joint treatment compounds for interior construction.

Quantifiable outcome

• All factories certified to ISO 14001 Environmental Management System standard
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mapei: Italian privately held global leader in construction chemicals including tile adhesives, grouts, mortars, and waterproofing systems. Closest direct comparable to Grupo Puma by product mix, channel model, and international distribution.
• Knauf: German family-owned building materials group with strong gypsum/plaster and insulation systems offerings. Directly comparable on Morcem Yeso gypsum plasters and EIFS product lines.
• Ardex Group: German specialty construction chemicals manufacturer focused on tile adhesives, levelling compounds, waterproofing, and flooring. Comparable on core specialty-product positioning and B2B contractor channel.
• Caparol (DAW Group): German paints, plasters, and façade systems manufacturer. Directly comparable to Grupo Puma's Pumacril paint range and decorative plaster offerings, particularly in Central Europe.
• Baumit: Austrian/Central European manufacturer of render, plaster, adhesive, and EIFS systems. Comparable on mortars, façade insulation, and decorative finishes for the professional channel.
• Bostik: Arkema-owned specialty adhesives and sealants business with strong construction channel presence in tile adhesives, waterproofing, and bonding solutions. Directly comparable on adhesive chemistry and contractor channel.
• Saint-Gobain Weber: Saint-Gobain's mortars, tile adhesives, renders, and EIFS/ETICS systems division. Highly comparable on product portfolio (adhesives, mortars, façade insulation) and European footprint.

Broad incumbents

• Henkel (Ceresit): Henkel's Ceresit brand is a leading tile adhesive and façade systems line sold globally. Comparable on tile adhesive and waterproofing product overlap, though Henkel is a much broader industrial and consumer goods conglomerate.
• Sika: Swiss-listed global construction chemicals and sealing/bonding leader. Overlaps on tile adhesives, mortars, waterproofing, and EIFS, but operates as a much larger, broadly diversified incumbent.
• BASF Master Builders Solutions: BASF's construction chemicals division covering concrete admixtures, waterproofing, sealants, and repair mortars. Broader scope than Grupo Puma but directly overlaps on waterproofing membranes and concrete repair chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupopuma
• Facebookfacebook.com/grupopuma
• LinkedInlinkedin.com/company/grupo-puma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Puma