CTS Dental Supplies

What CTS Dental Supplies does

CTS Dental Supplies is a UK-based B2B trade supplier of dental and oral hygiene products, legally operated under Alanic Engineering Ltd T/A CTS Dental Supplies and headquartered in Redhill, Surrey. Founded circa 1984 by three dentists (Chris, Tom, and Stuart) in Reigate to launch a specialist fluoride product, the company has grown into a trade-only distributor serving dental practices and dental professionals across the United Kingdom. The product portfolio spans oral hygiene (interdental brushes, floss, mouthwash, toothpaste, electric toothbrushes), whitening, infection control (masks, gloves, wipes, sprays), surgery supplies (instruments, analgesics, antibiotics, gels, pastes, varnishes, novelty/pediatric stickers), and workwear (scrub suits), with branded lines from TePe, Oral B, Colgate, and GSK alongside proprietary and niche SKUs.

The business is built on a trade-account e-commerce platform (cts-dental.com) requiring login to view pricing and place orders, complemented by telephone ordering and account management. Pricing is not publicly disclosed; trade accounts receive 30-day payment terms and access to a loyalty bonus points program. The company emphasizes a professional, knowledgeable team spanning Sales, Accounts, IT, Purchasing, and Warehouse. Beyond product resale, CTS operates two distinct community-building assets: a CHC (Community) section for dental hygienists and therapists, and a free CPD (Continuing Professional Development) articles program authored by dental professionals.

Distribution is single-country (UK) from the Redhill warehouse, with delivery handled via UPS and Royal Mail partnerships. Additional service-layer initiatives include 'The Green Way' sustainability program and the Coolimate packaging recycling service. Technology vendors mentioned include Wida Group (website hosting), Sweethaven Limited (IT infrastructure), and Merlin Business Systems (bespoke computer services). The company is privately held with no external funding rounds, acquisitions, or parent-company ownership disclosed.

Name

CTS Dental Supplies

Legal name

Alanic Engineering Ltd T/A CTS Dental Supplies

Website

https://cts-dental.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

CTS Dental Supplies is a UK-based B2B trade supplier selling oral hygiene, infection control, surgery, and workwear products to dental practices and dental professionals through a login-based e-commerce platform and telephone ordering, operating from a single warehouse in Redhill, Surrey.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies distribution
• Oral hygiene products
• Professional dental trade
• Infection control supplies
• Dental workwear

Headquarters

HQ city

Redhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - B2B Dental Supplies: CTS Dental Supplies generates revenue through the sale of dental and oral hygiene products to dental practices and professionals. The company operates as a trade supplier offering products across categories including oral hygiene (toothbrushes, floss, mouthwash, toothpaste), whitening, infection control, surgery supplies, and workwear. The business model involves reselling products from manufacturers like TePe, Oral B, Colgate, and GSK to dental professionals with 30-day payment terms for account holders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CTS Dental Supplies is a UK trade distributor reselling professional dental and oral hygiene products from major manufacturers (TePe, Oral B, Colgate, GSK) to dental practices and professionals. Its catalog spans oral hygiene, whitening, infection control, surgery supplies (gloves, gels, analgesics), workwear, and pediatric patient rewards. Customers must hold a trade account and use the login-gated online store or phone sales to place orders, with 30-day invoice payment terms and a loyalty bonus points program.

Product overview

CTS Dental Supplies operates as a B2B dental supplies e-commerce platform offering an extensive range of oral hygiene, surgical, and infection control products to dental professionals. The core product portfolio centers on TePe interdental brushes (including Original, X-Soft, EasyFit, Angle, and EasyPick sub-lines) alongside major brands Oral B, TePe, Colgate, and GSK. Additional product categories include whitening products, gel/pastes/varnishes, analgesics/antibiotics, gloves (multiple brands), surgery miscellaneous supplies, workwear (scrub suits), stickers/novelty items for pediatric patients, and infection control products. The company also operates 'The Green Way' environmental initiative featuring the Coolimate recycling program. Products are primarily trade-only, sold to dental practices and professionals rather than consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• TePe Interdental Brushes
• Oral Hygiene Products
• Whitening Products
• Infection Control Products
• Dental Gels, Pastes and Varnish
• Dental Analgesics and Antibiotics
• Dental Examination Gloves
• Pediatric Dental Stickers and Novelty Rewards
• Surgery Miscellaneous Supplies
• Unisex Scrub Suits
• The Green Way / Coolimate Recycling Initiative

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• UPSminorChannel Partner/ Reseller/ DistributorUPS provides courier services for product delivery to customers.
• Royal MailminorChannel Partner/ Reseller/ DistributorRoyal Mail provides delivery services for order fulfillment to dental practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trycare: UK dental supply distributor carrying branded oral hygiene, surgical and infection control products to dental practices; comparable in product mix, customer base and trade-only B2B model.
• Dental Directory: UK dental supplies distributor offering branded and own-brand products across oral hygiene, surgery and PPE categories; competes with CTS on price, range and account-based ordering.
• Clark Dental: UK dental equipment and consumables supplier serving NHS and private practices; overlaps with CTS on consumables and competes for the same trade-account customer relationships.
• Surgery Express: UK online dental supplies retailer/distributor focused on everyday consumables and oral hygiene products; overlaps closely with CTS's core categories and trade customer base.
• Dental Sky: UK-focused online dental supplies distributor with a similar B2B trade model; now part of the Henry Schein group, it competes directly with CTS on price, range breadth and digital ordering for dental practices.
• Kent Express: UK dental consumables and small-equipment supplier serving practices via catalogue and online ordering; overlaps directly with CTS's oral hygiene, surgery and infection control categories.
• Prestige Dental: UK dental supply company selling consumables, instruments and oral hygiene products to practices; comparable trade-only B2B distribution model with overlapping branded manufacturer relationships.

Broad incumbents

• Henry Schein (UK): UK arm of Henry Schein, the world's largest dental distributor; offers a vastly broader catalog (equipment, consumables, software) to dental practices, making it the principal scaled competitor CTS competes against on range and pricing.
• Patterson Dental (UK): UK presence of Patterson Companies, a major North American dental distributor; offers broad consumables and equipment to practices and competes with CTS for scaled group-practice accounts.
• Wright Dental (Wright Medical Group / part of larger group): Long-standing UK dental supply business offering consumables, equipment and repair services to dental practices; comparable in customer base and product mix though broader in scope than CTS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ctsdentalsuppliesuk
• LinkedInlinkedin.com/company/cts-dental-supplies-ltd
• Instagraminstagram.com/ctsdentalsuppliesuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTS Dental Supplies