Move Well Health

What Move Well Health does

Move Well Health is a privately held, single-location allied-health practice based at 159 Mills Street, Albert Park, Victoria, Australia. Founded in 2014 and operating with 11-50 employees, the practice delivers a multi-disciplinary suite of services under one roof, anchored by chiropractic care and complemented by myotherapy and remedial massage (including relaxation and pregnancy massage), naturopathy, and a proprietary stress and energy healing methodology developed by Dr Ivor Quigley. It serves individual consumers across a broad range of use cases — musculoskeletal pain, headaches and migraines, sports injuries, paediatric and pregnancy care, and stress-related conditions — and accepts patients from infants through to the elderly without requiring GP referrals.

The practice is built around its senior practitioner bench rather than proprietary technology. Treatment modalities span Diversified, Gonstead, Activator, Drop piece, Webster, and Cranial chiropractic techniques, a specialised HYLO table for less-mobile patients, myotherapy techniques including dry needling and trigger point therapy, and Zoom-enabled naturopathy with mailed supplements. Operational tooling is light: HICAPS for on-the-spot private health insurance rebates, Medicare EPC claiming, direct billing to DVA and WorkCover, and the Healtweave App for appointment self-service.

Commercially, Move Well Health runs a direct-to-consumer, pay-as-you-go model with publicly listed per-service pricing (e.g., $120 AUD for a 30-minute chiropractic initial consult, $81 AUD for a 15-minute follow-up). Revenue streams are diversified across private self-pay, private health rebates, Medicare EPC plans, DVA, and WorkCover. The business has no external funding, no parent company, and no disclosed financials; growth signals are limited to the 2023 addition of Dr Grant Shevlin and the launch of online naturopathy consultations.

Name

Move Well Health

Legal name

Move Well Health

Website

https://mwhealth.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Well Health is a single-site allied-health practice in Albert Park, Victoria offering chiropractic care, myotherapy, naturopathy, massage, and stress management to individual consumers ranging from infants to expectant mothers and athletes.

Ownership category

akta.pro rank

Product category

Allied Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industry

Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Chiropractic care
• Myotherapy massage
• Naturopathy services
• Stress energy healing
• Pregnancy pediatric chiropractic

Headquarters

HQ city

Albert Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Services: Revenue generated from initial consultations and standard chiropractic treatments. Initial consultations are 30 minutes covering medical history, physical examination, treatment plan, and first treatment. Standard consultations are 15 minutes for returning patients with ongoing treatment plans.
2. Myotherapy and Massage Services: Revenue from myotherapy, remedial massage, relaxation massage, and pregnancy massage services provided by therapist Jean Smole.
3. Naturopathy Services: Revenue from initial naturopathic consultations (1 hour) and follow-up consultations. Initial consults include comprehensive health assessment, treatment plan, and may include supplements or herbal medicines at additional cost.
4. Private Health Insurance Rebates: HICAPS instant claiming allows patients to receive private health insurance rebates on the spot for chiropractic and massage services. Rebate amounts vary by patient's coverage level.
5. Medicare EPC Plans: Patients with Enhanced Primary Care plans from their GP receive Medicare rebates for chiropractic care with approximately $16 out-of-pocket cost per appointment.
6. DVA and WorkCover: Veterans Affairs and workers compensation patients receive treatment with no out-of-pocket costs, billed directly to the respective government or insurance body.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Move Well Health is a multi-practitioner allied healthcare clinic in Albert Park, Victoria delivering chiropractic care, myotherapy and remedial massage (including relaxation and pregnancy variants), naturopathy (in-person and online), and a proprietary stress and energy healing service. Patients pay per consultation on a direct-to-consumer basis, with on-the-spot claims processed through HICAPS, Medicare EPC, DVA, and WorkCover. The practice operates Monday through Saturday from a single physical clinic supported by Zoom-based naturopathy consultations.

Product overview

Move Well Health is a healthcare practice offering a coordinated suite of services centered around chiropractic care as the primary modality. The core offering includes Chiropractic Care (with various consultation types for adults, children, and babies), complemented by Myotherapy and Remedial Massage services (including relaxation and pregnancy massage). Additional therapeutic services include Naturopathy (offered both in-clinic and via Zoom) and Stress & Energy Healing (Dr Ivor Quigley's unique nervous system approach). These services work synergistically, with practitioners often recommending complementary therapies—for example, massage therapy alongside chiropractic treatment. The practice also offers online consultations and delivers supplements via postal services, extending care beyond the physical clinic location.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Primary healthcare service diagnosing and treating musculoskeletal disorders, particularly of the spine, using spinal adjustments, soft tissue therapies, rehabilitative exercises, and lifestyle advice for pain relief and mobility improvement.
• Babies & Children Chiropractic Care Gentle, non-invasive chiropractic techniques for infants and children to address spinal misalignments and support optimal nervous system function, including colic, ear infections, sleep issues, and developmental support.
• Myotherapy & Remedial Massage Physical therapy for musculoskeletal pain and dysfunction combining massage therapy, trigger point therapy, dry needling, and stretching exercises, delivered by myotherapist Jean Smole.
• Relaxation Massage Therapeutic massage using long flowing strokes, kneading, and circular motions with light to moderate pressure to promote relaxation, reduce tension, and improve circulation.
• Pregnancy Massage Specialized prenatal massage therapy for pregnant women using gentle techniques with unique positioning and support cushions, addressing back pain, pelvic pain, and pregnancy-related discomfort.
• Naturopathy Holistic healthcare using natural therapies including nutrition counseling, herbal medicine, lifestyle modifications, and stress management techniques, delivered by naturopath Inna Mitelman.
• Naturopathy Online Consultation Remote naturopathy consultations via Zoom for patients unable to attend the Albert Park clinic, including follow-up appointments and postal delivery of prescribed supplements.
• Stress & Energy Healing Dr Ivor Quigley's unique methodology combining breathing techniques, energy alignment, and nervous system work to reduce stress effects, release stored energy, and activate the relaxation response for patients with stress, anxiety, PTSD, phobias, depression, and fatigue.
• Chiropractic Initial Consultation & Treatment 30-minute initial consultation for new patients covering medical history, physical examination, treatment plan, and first treatment at AUD $120.
• Chiropractic Standard Consultation 15-minute follow-up treatment for returning patients with ongoing plans for the same issue, at AUD $81 per visit.
• Naturopathy Initial Consultation Comprehensive 1-hour initial naturopathic consultation covering medical history, symptoms, lifestyle assessment, and tailored treatment plan with possible supplements or herbal medicines at additional cost.
• Stress & Energy Healing Initial Consult + Treatment Initial consultation including nervous system assessment, posture evaluation, breathing pattern analysis, and tailored treatment lasting approximately 15 minutes using Dr Ivor Quigley's methodology.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/movewellhealth
• Instagraminstagram.com/movewellhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Well Health