EDU Holdings

What EDU Holdings does

EDU Holdings Limited (ASX: EDU) is an ASX-listed Australian tertiary education group that delivers qualifications through two wholly-owned subsidiaries: Ikon Institute of Australia, a higher education provider offering undergraduate and postgraduate degrees in counselling, community services, and early childhood education, and Australian Learning Group (ALG), a vocational education and training provider delivering certificate III and diploma-level courses in aged care, community services, and early childhood education. Together the two brands span a full qualification continuum from entry-level vocational certificates through to professional master's degrees, with the stated focus areas being health, education, and human services fields of study. The group serves both domestic and international students and reports 150+ staff across academic, administrative, finance, student services, sales, marketing, HR and recruitment functions.

Name

EDU Holdings

Legal name

EDU Holdings Limited

Website

https://eduholdings.com.au

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

EDU Holdings Limited (ASX: EDU) is an Australian tertiary education group operating Ikon Institute of Australia (higher education) and Australian Learning Group (vocational education), delivering qualifications from certificate III to master's degrees across health, education, and human services for domestic and international students.

Ownership category

akta.pro rank

Product category

Tertiary Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

Keywords

• Vocational education training
• Higher education degrees
• Tertiary education services
• Vocational training programs
• Human services education

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Higher Education Tuition: Revenue from Ikon Institute of Australia providing undergraduate and postgraduate degrees in counselling, community services, and early childhood education
2. Vocational Education Tuition: Revenue from Australian Learning Group providing vocational courses in aged care, community services, and early childhood education

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EDU Holdings is an ASX-listed tertiary education group that delivers accredited educational programs through two wholly-owned subsidiaries—Ikon Institute of Australia (higher education provider) and Australian Learning Group (vocational education provider). The group offers qualifications from certificate III entry-level courses through master's degrees, with specialisations in counselling, community services, early childhood education, and aged care. Programs are delivered across four Australian campuses (Adelaide, Brisbane, Melbourne, Sydney) and via online learning platforms to domestic and international students.

Product overview

EDU Holdings Limited operates as a single unified holding company with two subsidiary institutions that together provide a comprehensive range of qualifications. The group offers a vertical continuum of education from certificate III entry-level courses (through Australian Learning Group's vocational programs) through to professional master's degrees (through Ikon Institute of Australia's higher education offerings). Ikon Institute of Australia serves as the higher education division providing undergraduate and postgraduate degrees, while Australian Learning Group functions as the vocational education division delivering practical, skills-based training in demand industries. Both institutions operate across national campus networks in Adelaide, Brisbane, Melbourne, and Sydney, plus online learning platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Ikon Institute of Australia: Higher education provider delivering undergraduate and postgraduate degrees in counselling, community services, and early childhood education across campuses in Adelaide, Brisbane, Melbourne and Sydney, as well as online.
• Australian Learning Group

Products and services

• Ikon Institute of Australia A specialist higher education provider in the human services and education sectors, offering undergraduate and postgraduate degrees in counselling, community services, and early childhood education across campuses in Adelaide, Brisbane, Melbourne, and Sydney, plus online delivery. Targets students seeking qualifications with practical placement components.
• Australian Learning Group (ALG) A vocational education and training provider offering specialised courses in aged care, community services, and early childhood education, with campuses in Adelaide, Brisbane, Melbourne, and Sydney. Targets students seeking certificate III to advanced diploma qualifications for entry into skills-in-demand industries.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• ScentiaminorOthersPeter Mobbs, EDU Non-Executive Director, was Group CEO of the merged entity formed by combining Ivy College with the education arm of AIM (Australian Institute of Management). He now serves as Director and shareholder of Scentia.
• Kaplan Inc.minorOthersAdam Davis, EDU CEO, previously founded and led Tribeca Learning which was acquired by Kaplan Inc. in 2006 to form the foundation of Kaplan's Australian operations.
• Graham Holdings CompanyminorOthersPreviously known as The Washington Post Company; acquired Kaplan Inc. which in turn acquired Tribeca Learning (founded by Adam Davis, current EDU CEO).
• Study GroupminorOthersPeter Mobbs previously held roles as Director of Operations, Career Education and Managing Director of Martin College within Study Group, a global education provider.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Study Group (AUS): Global higher education pathway provider with prior Australian operations including Martin College, where EDU NED Peter Mobbs served as Managing Director. Comparable as an international tertiary education operator with Australian footprint.
• Navitas: Large publicly listed Australian education provider operating university pathway programs and vocational colleges across multiple verticals. Comparable to EDU as a diversified Australian tertiary education group, though much larger and broader in scope.
• UP Education: New Zealand-headquartered private tertiary education group with Australian operations in vocational and higher education. Comparable as a multi-brand education platform pursuing pathway and international student strategies similar to EDU.
• Kaplan Australia (Kaplan Inc.): Subsidiary of Graham Holdings and historical acquirer of CEO Adam Davis's Tribeca Learning. Operates higher education and vocational programs in Australia spanning business, healthcare and community services — overlapping with EDU's Ikon Institute and ALG.
• IDP Education: ASX-listed global education and student placement company connecting students to Australian and international institutions. Relevant as a listed Australian education peer with overlapping student acquisition channels, particularly for international enrolments.

Direct peers

• Keypath Education: Australia-based online higher education provider partnering with universities to deliver programs. Comparable to EDU's online delivery dimension and shares a focus on pathway-style alternative access to tertiary qualifications.
• Academies Australasia Group: ASX-listed Australian tertiary education provider offering vocational and higher education across multiple campuses. Directly comparable to EDU in scale, listed status and multi-brand campus-based delivery model.
• Scentia (AIM/Ivy College merger): Australian education group formed from the merger of Ivy College (founded by EDU NED Peter Mobbs) and AIM's education arm. Operates vocational and higher education programs in adjacent human-services and professional disciplines.
• Vocation Limited: Australian vocational education and training provider focused on industry-aligned, employment-outcome-driven programs. Direct peer to Australian Learning Group in the VET segment with overlapping industry verticals like health and community services.

Others

• Australian Training Management: Independent Australian VET provider operating alongside ALG with similar community services and aged care offerings. Adjacent ecosystem participant in the same RTO/CRICOS regulatory environment as EDU's vocational arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edu-holdings-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDU Holdings