Stratogene

What Stratogene does

Stratogene (legal entity: SAS STRATOGENE, registered in Colmar under Siret 809 009 376 00017) is a privately held full-service communication agency headquartered in Villé, Alsace (2 place Charles de Gaulle, 67220) with a secondary office in Dingsheim serving the greater Strasbourg area. The agency is positioned as a "global and sensory communication" provider, organized around six service pillars: communication strategy, visual identity, publishing and print, signage and wayfinding (including vehicle wrapping and event booths), web and e-commerce (including hosting), and olfactory marketing under the proprietary Sensaulia sub-brand. Its core technology stack centers on a ProjectSend-powered client extranet for project collaboration, Hostinger-hosted proprietary server infrastructure for web hosting with bundled data backup, and nebulization-based diffusion systems capable of covering up to 1,800 m³ using IFRA-certified fragrances for sensory marketing engagements.

The business model is project-based professional services, with pricing quoted per engagement rather than through published tiers. GTM is direct and consultative across three customer segments: local and regional SMEs and artisans (primary), enterprise/industrial companies (including Schmidt Groupe, Murrplastik, Murrelektronik, Schenker Storen, and Distillerie Meyer), and municipalities and public organizations (Commune de Villé, PETR Alsace Centrale, CRCC Colmar, MJC Le Vivarium). Revenue streams include communication consulting, branding, print production, signage fabrication/installation, web and e-commerce builds, web hosting, and Sensaulia sensory marketing (including hardware sales of diffusion systems and scented product lines). Notable deliverables on record include a 618-page product binder for Schenker Storen and a custom olfactory universe covering 2,500 m² for the Nature Spa at Hostellerie La Cheneaudière.

The company is founder-led by Adrien Gies (Dirigeant), with Arnaud Weill also listed as Dirigeant, supported by an approximately nine-person team across design, project management, production, and installation. There is no disclosed external funding, no parent company, and no subsidiaries; share capital is EUR 2,000. Geographic footprint is concentrated in Alsace with documented service delivery into Belgium and Luxembourg for specific accounts. Recognition includes the Activateur France Num digital activator certification and ownership of the Sensaulia trademark.

Name

Stratogene

Legal name

SAS STRATOGENE

Website

https://stratogene.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Stratogene is a privately held, full-service communication agency in Villé, Alsace offering strategy, branding, print, signage, web/e-commerce, and olfactory marketing (Sensaulia) to SMEs, industrial enterprises, and municipalities across Alsace, with selected work in Belgium and Luxembourg.

Ownership category

akta.pro rank

Headquarters

HQ city

Ville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Communication Strategy Services: Strategic communication consulting, communication audits, positioning definition, target audience identification, and action plan development.
2. Visual Identity Services: Brand naming, logo design, graphic charter creation, and logo vectorization for scalable applications.
3. Publishing and Print Services: Graphic design, layout, copywriting, translation, photo shooting, printing, and distribution of printed materials including catalogues, brochures, flyers, business stationery, and promotional objects.
4. Signs and Signage Services: Interior and exterior signage, window and vehicle wrapping, sign manufacturing and installation, and event booth design and setup.
5. Web and E-commerce Services: Website design (showcase and e-commerce), SEO optimization, social media management, email marketing campaigns, hosting and domain services.
6. Olfactory Marketing (Sensaulia): Custom scent universe creation, diffusion systems installation (up to 1800 m³), massage oils, scented fondants, and stick diffusers. Proprietary brand under Sensaulia.
7. Hosting and Domain Services: Web hosting services with proprietary servers, server management, included backups, and domain registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stratogene is a full-service communication agency based in Alsace, France offering six interconnected service pillars: Communication Strategy, Visual Identity, Publishing/Print, Signage, Web/E-commerce, and Olfactory Marketing. The agency provides end-to-end communication solutions from strategic planning through execution, including a proprietary sub-brand called Sensaulia for custom scent-based marketing. Services are delivered to local businesses, industrial enterprises, municipalities, and hospitality clients primarily across the Alsace region.

Product overview

Stratogene is a full-service communication agency specializing in global and sensory communication. The company operates as a service-based agency rather than a software product company, offering six interconnected service pillars: Communication Strategy, Visual Identity, Publishing/Print, Signage, Web/E-commerce, and Olfactory Marketing. The agency also operates Sensaulia, a proprietary sub-brand focused on custom scent marketing solutions including fragrance creation and diffusion system installation. Services are delivered to clients across diverse sectors including hospitality, retail, industry, and local government throughout Alsace, France.

Differentiator

Problem solved

Functional benefit

Brands

• Sensaulia: Own brand for creating olfactory universes for clients, including fragrance assembly and diffusion system installation.

Products and services

• Communication Strategy Services Strategic communication consulting including communication audits, strategy definition (positioning, objectives, target audiences), and comprehensive communication action plans for businesses and organizations.
• Visual Identity Services Brand identity development including name and slogan research, logo design, graphic charter creation, and logo vectorization for scalable applications across media.
• Publishing and Print Services Full-service print production encompassing graphic design, copywriting, translation (French to German and English), layout, photography, printing, distribution, promotional items, and workwear branding.
• Signage and Signage Services Complete signage solutions including custom sign manufacturing and installation (aluminum letters, plexiglass diffusers, banner displays, vinyl wraps), vehicle wrapping, interior/exterior wayfinding, and event booth design and setup.
• Web and E-commerce Services Digital services including responsive website design, custom e-commerce development, SEO optimization, hosting with their own servers, email marketing campaigns, and social media management including sponsored content.
• Olfactory Marketing Services Scent marketing solutions creating brand-specific olfactory universes, featuring diffusion systems covering up to 1800 m³, IFRA-certified fragrance library, and custom signature development. Services target retail, hospitality, spas, restaurants, offices, and shopping centers.
• Sensaulia Proprietary Brand Proprietary brand under which Stratogene creates custom olfactory signatures for clients, including fragrance development and diffusion system installation for commercial spaces. Includes massage oils, scented fondants, and stick diffusers.

Quantifiable outcome

• 618-page product binder created for Schenker Storen to reduce catalogue reprints with each modification
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• France NumminorGTM or Marketing PartnerFrench government initiative for digital transformation. Stratogene displays the Activateur France Num badge, indicating their participation in supporting business digitalization.
• SensauliacoreOthersStratogene's own brand for olfactory marketing services. Under this brand, they create custom scent universes, develop fragrance blends, and install diffusion systems for clients' spaces. The brand represents a key differentiator and proprietary offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company with significant French operations (Ogilvy, VMLY&R, GroupM). Comparable in delivering integrated communication services to enterprise clients but as part of a multi-agency portfolio spanning much wider geographies.
• Havas: Global advertising and communications network headquartered in Paris with Havas Paris and BETC among French flagships. Comparable end-to-end communication offering across strategy, creative, media, and digital — operates at much larger scale.
• Publicis Groupe: Global advertising holding group with major French operations including Publicis France, Leo Burnett, and Saatchi & Saatchi. Comparable service breadth (strategy, creative, media, digital) but at vastly larger scale and broader geographic reach than Stratogene.
• BETC: Major French creative agency within Havas network, known for brand strategy and integrated campaigns. Comparable in offering integrated brand and digital communication services but at significantly larger scale and with broader geographic reach.

Direct peers

• Dagobert: French independent creative and digital communication agency covering strategy, branding, web, and content. Closely comparable as a full-service independent agency serving similar mid-market and enterprise French clients.
• Eskimoz: French digital marketing and SEO agency serving SMEs and mid-market clients across France. Comparable as an independent French agency serving similar business-client segments with communication services.
• Scentys: French olfactory marketing company specializing in scent diffusion systems for retail, hospitality, and corporate spaces. Directly comparable to the Sensaulia sub-brand across both the diffusion technology and target customer base (hotels, spas, retail).
• Carré Noir: French brand identity and design agency under Publicis offering naming, logo design, and graphic charter services. Comparable to Stratogene's Visual Identity service pillar and target customer base.
• Pixelis: French independent communication and digital marketing agency offering strategy, branding, and digital services. Comparable in size and integrated full-service positioning to Stratogene, though with stronger digital specialization.

Emerging players

• MMT (Marquage Marketing Technologies): French company specializing in olfactory marketing and signage solutions for retail and hospitality. Comparable to the Sensaulia sub-brand in sensory marketing focus with overlap in signage, though operating at a slightly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stratogene

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratogene