Bermudez Group

What Bermudez Group does

Bermudez Group Limited is a privately held, family-owned packaged-food conglomerate headquartered in Mount Lambert, Trinidad and Tobago, organized around six manufacturing companies and two distribution companies that collectively employ over 3,000 people. The group's portfolio spans three core categories — cookies and crackers, snacks, and bread/cakes — under 28+ brand names including Bermudez Biscuits, Crix, Dixee, Kiss, Holiday Snacks, WIBISCO, JAMBISCO, Excelsior, Soldanza, and Nood. Operating subsidiaries include Bermudez Biscuit Company (Trinidad, est. 1923), Kiss Baking Company (Trinidad, est. 1976), Holiday Snacks (Caribbean-wide, acquired 1989), West India Biscuit Company (Barbados, est. 1850), Jamaica Biscuit Company (Jamaica, acquired 1999), and Alimentos Bermudez (Costa Rica, est. 2010).

The group manufactures biscuits, crackers, cookies, bread, cakes, pastries, popcorn, plantain and cassava chips, peanut and nut snacks, and microwave popcorn using conventional industrial baking and snack-processing lines. Products are sold under both flagship and regional heritage brands, with distribution handled through appointed distributors across Caribbean, Central American, North American (USA, Canada), and UK markets — WIBISCO exports to 24 markets and Holiday Snacks reaches 13 Caribbean markets.

The business model is straightforward branded-consumer-goods manufacturing: products are produced at owned facilities, priced for mass-market affordability, and sold via retailer relationships and third-party distributors. The group's primary customer segment is mass-market consumers seeking affordable everyday staples across the Caribbean and export markets, with no publicly disclosed pricing tiers or B2B contract structure. Bermudez Biscuit Company, Kiss, and Holiday Snacks anchor Trinidad operations while WIBISCO, JAMBISCO, and Alimentos Bermudez serve their respective national and regional markets, with cross-border export extending the group's effective reach across the Americas and into the UK.

Name

Bermudez Group

Legal name

Bermudez Group Limited

Website

https://bermudezgroupltd.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bermudez Group Limited is a privately held, family-owned packaged-food conglomerate headquartered in Trinidad and Tobago that manufactures and distributes biscuits, crackers, cookies, snacks, and bread under 28+ brands across the Caribbean, Central America, USA, Canada, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Snack Product Sales: Manufacturing and sale of biscuits, crackers, cookies, snacks, bread, and cakes through a portfolio of 28+ brands. Revenue is generated through product sales to retail customers and distributors across Caribbean, Central America, USA, and UK markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bermudez Group manufactures and sells biscuits, crackers, cookies, snacks, bread, cakes, and pastries through a portfolio of 28+ owned brands produced across six manufacturing companies and distributed through two distribution companies. Products are sold under flagship brand families such as Bermudez Biscuits, Crix, Dixee, Wibisco, Excelsior, Kiss (Bread, Snack Cakes, Desserts), Holsum, Coelho, Oven Classic, and Holiday Snacks (including Tortillaz, Nood Popcorn, Cutters, Big Foot, Cheese Sticks, Chipz, Chick n Chips, Exotica, Fun Curls, Grainz, Soldanza). Revenue is generated through branded product sales to retailers, distributors, and consumers in the Caribbean, Central America, USA, Canada, and the UK.

Product overview

Bermudez Group Limited is a diversified Caribbean food and snack manufacturing conglomerate operating six manufacturing companies and two distribution companies. The company's product portfolio spans three major categories: Cookies and Crackers (under brands including Bermudez Biscuits, Crix, Dixee, Wibisco, and Excelsior), Snacks (under Holiday Snacks including Tortillaz, Nood, Soldanza, Cutters, Big Foot, Cheese Sticks, Chipz, Chick n Chips, Exotica, Fun Curls, and Grainz), and Bread (under Kiss Baking Company including Kiss Enriched Bread, Kiss Healthy Balance, Oven Classic, Holsum pastries, and Coelho). The company operates across Bermuda, Trinidad and Tobago, Jamaica, Barbados, and Costa Rica with over 3,000 employees and exports to Caribbean, Central American, North American, and UK markets.

Differentiator

Problem solved

Functional benefit

Brands

• Bermudez Biscuits: Biscuit brand featuring Rough Tops, Vanilla Cookies, Oatmeal & Raisins, Chocolate Brownie, Chocolate Chip, Bourbon Cream, Custard Cream, Strawberry Creams, and Jumbies Animal Crackers
• Crix
• Dixee
• Wheat Crisps
• Domino
• Nibbles
• Kiss
• Holsum
• Wibisco
• Excelsior
• Holiday Snacks
• Soldanza
• Kiss Desserts
• Kiss Snack Cakes
• Kiss Enriched Bread
• Kiss Healthy Balance
• Oven Classic
• Coelho
• Cutters
• Chipz
• Chick n Chips
• Tortillaz
• Fun Curls
• Grainz
• Exotica
• Cheeze Sticks
• Big Foot
• Nood
• Cherry Berries

Products and services

• Bermudez Biscuits

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grace Communion Church, Samaroo Village, Arima, TrinidadminorStrategic or Co-development Partner · 1 January 2019Bermudez Group partners with Grace Communion Church in Samaroo Village, Arima for the Bermudez Life Skills and Basic Trade Skills program. The 12-week program targets young men aged 15-19 years and includes trade skills (carpentry, tiling, masonry) and life skills (budgeting, interview preparation, social media use). The church hosts fifteen students for this initiative.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GraceKennedy Limited: Jamaica-based food conglomerate (Grace brands) with broad Caribbean distribution across baked goods, snacks, and staples. Comparable to Bermudez as a fellow Caribbean-headquartered, multi-subsidiary food manufacturer serving overlapping households in Jamaica, Trinidad, Barbados, and wider CARICOM with similar mass-market positioning.
• Burton's Biscuit Company: UK-based biscuit maker (Jammie Dodgers, Maryland Cookies, Wagon Wheels). Closely comparable to Bermudez's WIBISCO and Bermudez Biscuit brands in product format (sweet biscuits, cookies, cream-filled) and in Caribbean/UK distribution reach, including biscuit categories that compete for similar everyday snacking occasions.
• Walkers Shortbread: Scottish heritage biscuit and shortbread manufacturer with strong export presence. Comparable to Bermudez Biscuit and Excelsior as a multi-generational, brand-driven biscuit maker serving mass-market and gifting occasions with similar product format (cookies, shortbread, cream-filled).

Broad incumbents

• Nestlé (Caribbean and global biscuits): Global food and beverage giant with adjacent exposure in confectionery, bakery ingredients, and snack adjacencies. Comparable to Bermudez as a broad portfolio food manufacturer with multinational distribution reach, competing for the same shelf and consumer occasions in Caribbean and export markets.
• PepsiCo (Frito-Lay): World's largest snack manufacturer via Frito-Lay (Lay's, Doritos, Cheetos, Popcorn). Directly comparable to Bermudez's Holiday Snacks portfolio of Tortillaz, Chipz, Big Foot plantain chips, Cheeze Sticks, Fun Curls, and Nood popcorn across the same salty-snack and popcorn aisles.
• Mondelez International: Global packaged snacks and biscuits conglomerate (Oreo, Ritz, BelVita). Directly comparable to Bermudez Biscuit, Crix, Dixee, WIBISCO, and Excelsior in cookies/crackers, with overlapping distribution in North America, the UK, and Caribbean export channels that Bermudez serves.
• Kellanova (Kellogg's snacks): Global cereal and snacks company (Pringles, Cheez-It, Pop-Tarts). Comparable to Bermudez's Nood popcorn, Cheeze Sticks, Tortillaz, and Big Foot in adjacent salty/ready-to-eat snacks sold through similar grocery and convenience channels across the same Caribbean and North American markets.

Regional players

• Britannia Industries: Major Indian bakery and biscuits company (Good Day, Marie Gold, Tiger). Comparable to Bermudez in biscuits plus adjacent bread and cake categories, with similar brand-led, mass-market pricing and reach into everyday-occasion consumption.
• Arnott's Biscuits: Australia's largest biscuit, cracker, and snack manufacturer (Shapes, Jatz, Tim Tam). Comparable to Bermudez as a regionally dominant biscuit and cracker brand portfolio serving everyday snacking, though Arnott's has limited Caribbean presence.
• Parle Products: India's largest biscuit manufacturer (Parle-G, Hide & Seek, Monaco). Comparable as a high-volume, mass-market biscuit maker focused on affordable everyday consumption across multiple sub-categories, similar to Bermudez's positioning across biscuits, crackers, and bread in its home region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bermudezbiscuitcompany
• LinkedInlinkedin.com/company/jamaica-biscuit-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bermudez Group