ANAG

What ANAG does

ANAG (Automobilgruppe Nord AG) is a German purchasing cooperative and value-added community serving small and medium-sized car dealerships across Germany. Founded in 2001 in Bad Bramstedt by 15 brand-specific automobile dealers from Schleswig-Holstein, ANAG has grown to serve over 850 member dealerships organized across eight regional territories. The cooperative addresses structural disadvantages that SMB dealers face against large manufacturer-backed dealer chains by bundling collective purchasing power and offering a comprehensive suite of services including parts procurement, tire sales, vehicle marketplace access, financing and insurance products, warranty programs, and professional training.

The platform architecture combines several proprietary digital products accessed via the web-based ANAG Partnernet extranet: TIS 2.0, a multi-supplier parts information system supporting graphical parts search and GVO/OE ordering; RIS 5.0, a tire ordering platform with freight-free delivery and 36-month warranty; the ANAG Autoportal, a nationwide vehicle marketplace; a white-label website solution; a vehicle transport marketplace with over 1,000 registered drivers; and KI-nderspiel, an AI-assisted mobile app for vehicle image optimization. Membership fees, transactional e-commerce commissions, and referral fees from framework contracts with banks, leasing companies, and insurers form the revenue base. Operations are supported by only 17 staff and eight regional sales managers (Gebietsleiter) covering all of Germany.

ANAG's go-to-market is relationship-driven, combining personal regional account management, an annual partner event held in rotating German cities, and ongoing webinars/workshops through ANAG Akademie. Members operate under a 'Kann-Kooperation' model with no minimum purchase obligations, though a 36-month membership term is recommended. Headquartered in Ahrensburg since 2020, ANAG owns two subsidiaries — ANAG Versicherungspartner GmbH & Co KG (founded 2018) and the legacy AUTOLAND insurance brand — and operates without external venture capital or disclosed equity funding.

Name

ANAG

Legal name

Automobilgruppe Nord AG

Website

https://anag.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ANAG (Automobilgruppe Nord AG) is a German purchasing cooperative serving 850+ small and medium-sized car dealerships with bundled procurement, financing, insurance, vehicle marketplace, and training services accessed via its proprietary Partnernet digital platform.

Ownership category

akta.pro rank

Product category

Automotive Dealer Purchasing Cooperative Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (42313), Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Purchasing cooperative
• Automotive dealer services
• Parts procurement platform
• Dealer financing insurance
• Vehicle marketplace

Headquarters

HQ city

Ahrensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: ANAG generates revenue through monthly membership fees paid by member car dealerships. Members pay a monthly fee for access to all platforms and services in the ANAG system. There are no minimum purchase obligations ('Kann-Kooperation'), but membership enables access to bundled purchasing power, exclusive partnerships, and member-only services.
2. Transactional E-commerce Revenue: Revenue derived from facilitating purchases of parts, tires, lubricants, glass, batteries, accessories, and other products through ANAG's digital platforms. ANAG negotiates framework contracts with suppliers enabling volume-based pricing for members, with transaction processing through the TIS, RIS, and web shop platforms.
3. Financing, Insurance & Warranty Products: ANAG earns revenue from financing, insurance, and warranty offerings through framework contracts with banks, leasing companies, and insurance providers. Members receive commissions and bonuses for insurance and warranty products sold to their customers. Includes products such as standard financing, budget financing, leasing (residual value and mileage), end-customer insurance, dealership insurance policies, new and used vehicle warranties, and cyber insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

ANAG operates as a purchasing cooperative and value-added community ('Mehrwert-Gemeinschaft') for small and medium-sized automotive dealerships across Germany, bundling the purchasing power of over 850 member companies to negotiate favorable framework contracts with parts, tire, lubricant, glass, battery, and accessory suppliers. It complements these procurement services with owned digital platforms (ANAG Autoportal, TIS 2.0, RIS 5.0, Partnernet) for parts ordering, vehicle trading, and partner management, plus financing/insurance/warranty products via AUTOLAND and ANAG Financial Services, and training via ANAG Akademie.

Product overview

ANAG (Automobilgruppe Nord AG) operates as a purchasing cooperative and value-added community for automotive dealerships, providing a platform of integrated products and services. The core offering consists of the ANAG Autoportal (digital vehicle marketplace), TIS 2.0 (multi-supplier parts information system), RIS 5.0 (tire information system), and ANAG Partnernet (digital partner network). These are complemented by ANAG Akademie (training and education services), ANAG Financial Services (financing, insurance, and guarantee products including AUTOLAND Versicherung), and comprehensive purchasing and after-sales support. The architecture combines a partner-facing digital platform with negotiated framework agreements and educational services, enabling independent dealerships to compete with larger market players.

Differentiator

Problem solved

Functional benefit

Brands

• AUTOLAND: Insurance brand providing favorable conditions for ANAG members, including end-customer insurance and automotive dealer insurance policies.
• AUTOLAND Akademie
• ANAG Akademie
• ANAG Autoportal

Products and services

• ANAG Autoportal Digital vehicle marketplace enabling ANAG partner dealerships to access a nationwide pool of new and used vehicles from partner operations and selected suppliers, list their own vehicles, and facilitate financing, warranties, and insurance transactions. Functions as both a marketing and sales instrument for partner dealerships.
• TIS 2.0 (Teile-Informations-System) Multi-supplier parts information and ordering system for ANAG member dealerships, enabling GVO (generic vehicle parts) and original equipment (OE) parts ordering with graphical parts search, technical data, labor values, and maintenance plans for nearly all manufacturers.
• RIS (Reifen-Informations-System / Tire Platforms) Tire information and ordering platforms (current version RIS 5.0) used both as internal procurement tools and customer-facing sales offerings for member dealerships. Includes free freight delivery and 36-month tire warranty.
• ANAG Partnernet Web-based partner extranet providing ANAG member dealerships with centralized access to all ANAG platforms, services, shops, the ANAG Akademie event calendar, and collaboration tools via login credentials — no additional software installation required.
• ANAG Akademie Training and education service offering workshops, webinars, and roadshows for automotive dealership staff, covering glass workshops, driving safety, tire sales, marketing, vehicle preparation, leadership, communication, and system training.
• ANAG Financial Services Financing and insurance solutions including standard financing, budget financing, leasing (residual value and mileage), end-customer insurance, dealership insurance policies, new and used vehicle warranties, new vehicle extended warranty, and cyber insurance, delivered through framework contracts with banks, leasing companies, and insurers.
• AUTOLAND Versicherung Insurance brand offering favorable conditions for ANAG members, including end-customer insurance and automotive dealer insurance policies. Extended for the end-customer segment in 2014.
• Vehicle Transport Marketplace User-friendly dashboard and marketplace with over 1,000 registered drivers for transparent and efficient vehicle logistics, enabling cost-effective vehicle transport between dealerships.
• Einkauf & After Sales Support Comprehensive purchasing and after-sales support bundling the demand potential of over 850 partner operations to secure competitive purchasing conditions across tires, wheels, lubricants, parts, glass, batteries, accessories, C-parts, rental clothing, energy, office supplies, charging infrastructure, and disposal concepts.

Quantifiable outcome

• Potential for increased revenue (Mehrertrag) through participation in ANAG, as demonstrated by potential analysis provided to prospective members

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Banks and Leasing Companies (framework contract partners)coreStrategic or Co-development PartnerANAG has framework contracts with banks and leasing companies that provide negotiating leverage inaccessible to individual small and medium-sized dealerships. Through these partnerships, ANAG members can offer customers financing, leasing, and insurance from a single source, with favorable rates and conditions negotiated collectively.
• Tire SupplierscoreStrategic or Co-development PartnerANAG operates tire platforms providing access to tire purchases and customer-facing offering tools. All purchased car tires and complete wheels are delivered freight-free with a 36-month tire warranty.
• Lubricant SuppliersminorStrategic or Co-development PartnerANAG supplies lubricants (motor, transmission, and hydraulic oils) from globally known manufacturers at top conditions, with ordering facilitated through ANAG web shops.
• Parts and Components Suppliers (GVO/OE)coreStrategic or Co-development PartnerANAG provides access to GVO (generic vehicle parts) and original equipment (OE) replacement parts through the TIS 2.0 multi-supplier platform, enabling parts ordering from multiple suppliers in a single system.
• Glass, Batteries, Accessories, C-Parts SuppliersminorStrategic or Co-development PartnerANAG has negotiated market-wide and industry-wide conditions across a broad product range including automotive glass, batteries, accessories, C-parts, rental clothing, energy, office supplies, charging infrastructure, and waste management solutions.
• Vehicle Transport Drivers (1,000+)minorOthersThe ANAG vehicle transport platform includes a marketplace with over 1,000 registered drivers, enabling transparent and efficient vehicle logistics across Germany for member dealerships.
• ANAG Financial Services GmbHcoreOthersFounded in 2004 as a wholly-owned subsidiary of ANAG to provide financial services. Merged back into ANAG AG in 2005 as part of a restructuring program for brand-specific car dealer cooperation.
• ANAG Versicherungspartner GmbH & Co KGcoreOthersFounded in 2018 as a wholly-owned ANAG entity to expand insurance and warranty offerings for members. Builds on the earlier AUTOLAND insurance brand established in 2008.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AVAG Holding: Austrian automotive dealer group operating multiple brand dealerships across the DACH region with shared services, central purchasing, and group benefits. Closely comparable to ANAG's role as a coordinator of independent dealers seeking pooled scale and shared back-office services.
• Senger Gruppe: German automotive retail group with multiple brands and locations across northern and central Germany. Comparable to ANAG as a multi-site German dealer group centralizing purchasing, training, and back-office services for affiliated dealerships.
• Moll Gruppe: German automotive dealer group operating multiple brand franchises with shared central services for procurement, training and customer engagement. Comparable in structure and customer-segment focus to ANAG's dealer-member base.
• Hahn Gruppe: Family-owned German automotive retail group operating multiple dealerships across Germany. Comparable to ANAG as a multi-location German auto retail group serving independent dealer members with shared central services and pooled scale.
• Lueg Group: German automotive retail group with multiple brand dealerships and shared central services across Germany. Comparable to ANAG as a multi-site German dealer group with pooled purchasing and central member/dealer services.

Broad incumbents

• CDK Global: Global provider of software and digital solutions to automotive retailers and OEMs, including dealer management systems, digital retail and CRM. Comparable to ANAG's digital platform layer (TIS, RIS, Autoportal, Partnernet) but at much larger scale and broader geographic scope.
• Cox Automotive: Global automotive services platform providing dealer software, inventory management, financing and remarketing solutions. Comparable as a full-stack dealer services provider, especially relevant to ANAG's vehicle marketplace and parts/tire platforms.
• Porsche Holding Salzburg: One of Europe's largest automotive retail and distribution groups based in Austria. Comparable as a broad auto retail ecosystem player, but at significantly larger scale and with deeper OEM-aligned distribution ties than ANAG.
• Emil Frey Group: Switzerland's largest independent automotive retail group, operating hundreds of dealerships across multiple European markets with shared services, parts and service infrastructure. Comparable as a large independent auto retail ecosystem but at much larger scale and across multiple geographies.

Others

• DAT Group: Germany's primary automotive market data and administrative services provider (vehicle valuation, repair cost data, claims processing). Comparable as a backend administrative and data services partner for German auto dealers, complementing rather than competing with ANAG's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anagnet
• LinkedInlinkedin.com/company/automobilgruppe-nord-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANAG