What Extra-Mural Program does

Extra-Mural Program (EMP), operating legally as EM/ANB Inc., is the provincial home healthcare program of New Brunswick, Canada. It delivers interdisciplinary, in-home clinical and rehabilitative services — including health education, chronic disease self-management, post-surgery recovery, stroke rehabilitation, medication management, dementia and Alzheimer's support, and palliative and end-of-life care — to residents across all age groups in their homes, special care homes, and nursing homes. Service delivery is coordinated through a central Care Coordination Centre and executed via a province-wide network of 22 regional service units staffed by over 900 healthcare professionals, with 24/7 nursing coverage and seven-day-a-week professional services in both English and French.

EMP's underlying technology stack is operational rather than platform-based: a centralized intake and dispatch system (online and PDF referral forms, a 1-844 contact center) routes referrals to local service units, with no proprietary digital health platform, AI/ML tooling, or mobile applications disclosed. In FY2024-25, the program served 27,007 patients, processed 13,611 admissions and 13,042 discharges, and delivered care across 1,786 palliative, 11,555 acute, and 14,343 maintenance/support care patient cohorts.

The business model is a government-funded managed-services contract. EMP is managed by Medavie Health Services New Brunswick under a service agreement with the Government of New Brunswick and operates as the sole provincially-funded provider of Extra-Mural home healthcare services in the province. Services are provided at no direct cost to New Brunswick residents holding valid Medicare cards; non-residents bear full cost. Revenue is derived entirely from provincial government funding, with no disclosed commercial pricing tiers, private-pay offerings, or supplementary revenue streams.

Name

Extra-Mural Program

Legal name

EM/ANB Inc.

Website

https://extramuralnb.ca

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Extra-Mural Program is New Brunswick's provincial home healthcare program, delivering interdisciplinary in-home clinical and rehabilitative services to residents across 22 regional service units, managed by Medavie Health Services and funded entirely by the provincial government.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home healthcare services
• Community health programs
• Palliative care services
• Rehabilitation therapy
• Chronic disease management

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-funded Healthcare Services: The Extra-Mural Program is a provincial home healthcare program funded by the New Brunswick government through Medavie Health Services. Services are provided at no cost to eligible New Brunswick residents with valid Medicare cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Extra-Mural Program (EMP) is a province-wide home healthcare service in New Brunswick, Canada, providing medical, nursing, rehabilitation, and palliative care services to residents in their homes and communities. Operating as a private legal entity (EM/ANB Inc.), it is managed by Medavie Health Services New Brunswick under a service agreement with the Government of New Brunswick and deploys over 900 healthcare professionals across 22 regional service units, serving 27,007 patients in fiscal year 2024-2025.

Product overview

The New Brunswick Extra-Mural Program (EMP) is a single, unified provincial home healthcare program that provides inclusive healthcare services to residents in their homes and communities. The program operates through a network of 22 service units across the province, coordinated by a central Care Coordination Centre (CCC). Services are delivered by interdisciplinary healthcare teams and include health education, chronic disease management, post-surgery care, stroke recovery, medication management, dementia/Alzheimer's support, and palliative care. The program is managed by Medavie Health Services New Brunswick alongside Ambulance New Brunswick and Telecare 811.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra-Mural Program (EMP) Home Healthcare Services Province-wide home healthcare program providing medical, nursing, rehabilitation, and therapeutic services to New Brunswick residents in their homes and communities, staffed by interdisciplinary teams of nurses, physiotherapists, occupational therapists, speech-language pathologists, social workers, and dietitians. Services are delivered free of charge to NB residents with valid Medicare cards.
• Palliative Care Services Specialized palliative and end-of-life care provided in the home by EMP's interdisciplinary team, supporting patients with progressive life-limiting illnesses and their families across New Brunswick.

Quantifiable outcome

• 27,007 patients served in fiscal year 2024-2025
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Medavie Health Services New BrunswickcoreOthersMedavie Health Services New Brunswick manages the Extra-Mural Program alongside Ambulance New Brunswick and Telecare 811 as part of an integrated healthcare delivery system providing comprehensive, coordinated care to people in their homes.
• Ambulance New BrunswickcoreStrategic or Co-development PartnerOperates alongside the EMP under Medavie Health Services to provide more comprehensive, coordinated care to people in their homes across New Brunswick.
• Telecare 811coreStrategic or Co-development PartnerOperates alongside the EMP under Medavie Health Services to provide comprehensive, coordinated healthcare services including health information and navigation support through the 811 helpline.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Medavie Health Services: Parent manager of EMP and a broader portfolio of health services including Ambulance New Brunswick and Telecare 811. Comparable as the operating and contracting entity behind EMP, with a wider scope including emergency medical services and digital health.

Direct peers

• Bayshore HealthCare: One of Canada's largest privately-held home and community health care providers, offering nursing, personal care, therapy, and home support services across multiple provinces. Highly comparable to EMP in service mix, but operates in a commercial/contracted model rather than as a single provincial monopoly.
• CBI Health: Canadian provider of community-based healthcare including home health, physiotherapy, occupational therapy, and rehabilitation. Comparable to EMP in therapy-heavy home health delivery and interdisciplinary care model.
• We Care Home Health Services: Canadian home healthcare provider offering nursing, personal support, and home support services across multiple provinces. Comparable to EMP in service portfolio and patient segments (post-acute, chronic, palliative).
• Victorian Order of Nurses (VON) Canada: Not-for-profit home and community care provider offering nursing, personal support, and palliative care across Canada. Closely comparable to EMP's mission, service offering, and reliance on government health system funding.
• Closing the Gap Healthcare: Canadian home and community healthcare provider offering nursing, therapy, and personal support services. Comparable to EMP in service mix, geographic focus on Ontario, and government-contracted delivery model.
• SE Health (Saint Elizabeth Health Care): National Canadian social enterprise providing home care, nursing, rehab, and palliative services. Directly comparable to EMP's service portfolio and government-contract home care model, with operating scale across multiple provinces.
• ParaMed (part of Extendicare): Canadian home health care provider offering nursing, personal support, and therapy services in homes and communities. Comparable to EMP in service portfolio and target patient populations (post-surgery, chronic disease, palliative), with similar referral-driven GTM.

Emerging players

• Home Instead (Canadian operations): Franchised home care provider in Canada offering personal care, companionship, and dementia support. Comparable to EMP's ADL and dementia care service lines, but oriented to private-pay rather than public funding.

Regional players

• New Brunswick Department of Health: Provincial health authority that funds and oversees healthcare delivery in New Brunswick, including the EMP service agreement. Comparable as the system-level counterpart that defines EMP's scope, eligibility, and reimbursement structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ANB_EMP
• Facebookfacebook.com/ANBEMP
• LinkedInlinkedin.com/company/extramuralnb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra-Mural Program