Sports Medicine Concepts

What Sports Medicine Concepts does

Sports Medicine Concepts (SMC), founded in 1995 by Mike Cendoma and headquartered in Avon, New York, is a privately held specialty training provider focused on emergency preparedness for medical teams operating in athletic environments. The company's core offering is built around its proprietary "In 2Mins or Less!®" methodology and the related CABiN® (Unified Athletic Chain of Survival) framework, delivered through hands-on simulation at its SimCenter, blended in-person programs (Fundamentals, Advanced Track, Master Class, Capstone, Virtual Session), and an Online Academy hosted on Teachable. The Online Academy distributes individual courses priced from $25 to $399.99 (e.g., Concussion Management Specialist at 15 BOC credit hours, Medicolegal Considerations, BLS Airway Management, Mechanical Compression Devices), while enterprise engagements include one-on-one virtual consultations with the founder at $250-$325/hour and Emergency Action Planning services (Ground Up Development and Best Practice Redline Reviews). A merchandise storefront via Bonfire funds the SMCares Initiative, which extends the methodology to underserved sports medicine communities.

SMC's customer base spans professional sports leagues, NCAA institutions, hospital and physical-therapy outreach providers, and high schools, with founder-led consulting anchoring the enterprise side and a long tail of individual course buyers on the digital side. The company has three registered trademarks — "In 2Mins or Less!®", "|FLAWLESS|™", and "CABiN®" — and distributes educational content through a dedicated YouTube channel, Vimeo presence, and email newsletter. The business is bootstrapped and founder-owned with no disclosed external funding, operates from a single Avon, NY location with 11-50 employees, and has no disclosed M&A, leadership changes, or AI/ML capabilities in its product stack.

Name

Sports Medicine Concepts

Legal name

Sports Medicine Concepts

Website

https://sportsmedicineconcepts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Medicine Concepts is a privately held, founder-led training provider founded in 1995 that delivers simulation-based sports emergency preparedness programming, online certification courses, and Emergency Action Planning services to medical teams at professional sports leagues, NCAA institutions, hospitals, and high schools.

Ownership category

akta.pro rank

Product category

Sports Emergency Care Training

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• Sports emergency care
• Emergency preparedness training
• Athletic medical training
• Emergency action planning
• Simulation-based training

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Online Course Sales: Individual course purchases through the In 2Mins or Less! Academy platform. Courses are sold as one-time purchases at various price points ($25-$399.99). Includes Fundamentals courses ($45), Master Classes ($399.99), and specialized topics ($25-$45).
2. One-on-One Consultation Sessions: Virtual consultation sessions with founder Mike Cendoma. Priced at $250 for one hour or $325 for two hours. Customized to client needs including EAP development, emergency preparedness strategies, and EMS relations.
3. Emergency Action Planning Services: Ground Up EAP Development and Best Practice Redline Reviews. Comprehensive, best practice, venue-specific emergency action plans built from scratch using templated process.
4. SMC Shop (Merchandise): Merchandise store (bonfire.com) where purchases support the SMCares Initiative for underserved sports medicine communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sports Medicine Concepts delivers sports emergency care programming for medical teams working in athletic environments. The company provides a blended offering of in-person simulation training (Fundamentals, Advanced, Capstone, Master and Virtual programs), an asynchronous Online Academy of self-paced courses, one-on-one virtual consultations with the founder, and Emergency Action Planning services including Ground Up EAP Development and Best Practice Redline Reviews. Programming is anchored in SMC's proprietary "In 2Mins or Less!®" emergency preparedness methodology.

Product overview

Sports Medicine Concepts (SMC) operates as a unified sports emergency care education platform built around its core In 2Mins or Less!® methodology, which provides mastery-level emergency preparedness programming for medical teams since 1995. The offering combines in-person training programs (Fundamentals, Advanced Track, Master Class, Capstone, and Virtual Session) with the In 2Mins or Less!® Online Academy for blended and asynchronous learning. The Online Academy delivers courses including Fundamentals classes (Medicolegal Considerations, Emergency Management Systems, BLS Airway Management, Unified Athletic Chain of Survival), Master Classes, and certification programs like Concussion Management Specialist. Additional offerings include One-On-One Sessions with founder Mike Cendoma, Emergency Action Planning services, the SMCares Initiative for underserved communities, and the SMC Library of video resources. The company serves professional sports leagues, NCAA organizations, hospital providers, and high schools.

Differentiator

Problem solved

Functional benefit

Brands

• SMCares® Initiative: Programming for underserved sports medicine communities, ensuring all athletes have access to |FLAWLESS| emergency preparedness.
• In 2Mins or Less!®

Products and services

• In 2Mins or Less!® Core Programs SMC's flagship in-person and hybrid emergency preparedness training programs built on the In 2Mins or Less!® methodology. Programs use hands-on simulation to prepare medical teams (athletic trainers, physicians, EMS responders) at professional sports leagues, NCAA institutions, hospital outreach programs, and high schools to respond within the critical 3-5 minute window of a sports emergency.
• In 2Mins or Less!® Online Academy Blended and asynchronous online learning platform hosting SMC's catalog of sports emergency care courses. Individual learners purchase courses ($25-$399.99) covering Fundamentals topics, Master Classes, and certification programs such as Concussion Management Specialist. Accessible globally at learn.sportsmedicineconcepts.com.
• Concussion Management Specialist Program Standalone online certification program priced at $399.99, providing 15 BOC credit hours. Addresses the full spectrum of care, management, and prevention of sports-related concussions through an interdisciplinary approach. Targeted at athletic trainers, physicians, and other medical professionals working in sports environments. Requires up to 15 hours to complete.
• One-On-One Sessions Virtual one-on-one consultation sessions with founder Mike Cendoma, priced at $250 per hour or $325 for two hours. Sessions include a pre-session questionnaire, recorded session with video file, and curated resource list. Customized to client needs including Emergency Action Plan development, emergency preparedness strategies, and EMS relations.
• Emergency Action Planning Services Direct-to-organization services comprising Ground Up EAP Development (building comprehensive, venue-specific emergency action plans from scratch using SMC's templated process) and Best Practice Redline Reviews (reviewing existing EAPs against best practices). Delivered to sports organizations, schools, and healthcare providers engaged in athletic event coverage.

Quantifiable outcome

• Research shows initiating basic life support techniques within 3-5 minutes is critical for improving outcomes
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Featured MediaminorOthersWebsite design and development partner responsible for sportsmedicineconcepts.com. Also manages privacy policy, terms of use, and website analytics/tracking implementation on behalf of SMC.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Heart Association (ECC Programs): The AHA's Emergency Cardiovascular Care programs set the BLS standards that SMC's CABiN® framework explicitly extends. AHA is a massive incumbent offering BLS/AED certification at scale across healthcare and athletic settings, representing the dominant baseline against which SMC differentiates.
• National Athletic Trainers' Association (NATA): The professional association for athletic trainers offering continuing education, certification, and resources. NATA shapes the BOC credit framework under which SMC offers Master Class programs and is a key distribution and credibility channel for sports emergency care content.
• American Red Cross Training Services: The Red Cross delivers CPR/AED, first aid, and BLS training nationwide with broad brand recognition and an extensive instructor network. Comparable as a competitor for sports medical team certification budgets, particularly at the high school and amateur level.

Direct peers

• Emergency Medical Consultants: Provides BLS, ACLS, PALS, and sports-specific emergency training for healthcare professionals and athletic organizations. Comparable in targeting medical teams with simulation-based certification content, though broader in scope.
• Korey Stringer Institute: University of Connecticut-based institute focused on preventing sudden death in sport through research, education, and advocacy. Highly comparable to SMC given shared mission around athlete emergency preparedness and exertional heat stroke training.
• MedBridge Education: Online continuing education platform for healthcare professionals including athletic trainers, offering CEU-eligible video courses. Comparable as a digital-first competitor in the athletic trainer CE market where SMC's Online Academy also competes for BOC-credit course spend.

Others

• CareerED (BOC Approved Providers): Aggregator of BOC-approved continuing education for athletic trainers, hosting multiple course providers including sports medicine topics. Comparable as a distribution and competitive channel where SMC's Master Class courses compete for athletic trainer CE spend.
• Healthy Simulation: Community and resource hub for healthcare simulation professionals. Relevant as an enabling/ecosystem peer given SMC's SimCenter hands-on simulation methodology, though not a direct competitor in sports emergency care content.

Emerging players

• SimX (Virtual Reality Medical Simulation): VR-based medical simulation platform used for clinical training across emergency scenarios. Comparable in adopting novel simulation modalities for medical team preparedness, representing a potential next-generation alternative to SMC's physical SimCenter approach.
• Exertional Heat Stroke Coalition: Coalition focused on education and advocacy around exertional heat stroke in athletes. Highly relevant peer given SMC's free Exertional Heat Stroke Challenges course and shared emphasis on catastrophic-event preparedness in athletic environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@in2minsorless
• Xx.com/spmedconcepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Medicine Concepts