International Trumpet Guild

What International Trumpet Guild does

The International Trumpet Guild (ITG) is a private non-profit membership organization founded in 1975 and headquartered in Woodway, USA, with operational shipping handled out of Davenport, Iowa. Its stated mission is to promote communication and provide pedagogical and special materials for trumpet players worldwide. The organization serves a global membership of professional trumpet players, students at conservatories and secondary schools, and amateur/hobbyist players, organized primarily as a horizontal community segmented by player persona rather than geography.

ITG's core offering is a continuous scholarly publication program. The ITG Newsletter has been published since February 1975 (ISSN: 0363-2857) and the peer-reviewed ITG Journal since October 1976 (ISSN: 0363-2845), producing over 40 years of trumpet pedagogy, performance research, and reviews. The content is monetized directly through membership subscriptions and through a Shopify-based e-commerce store (store.trumpetguild.org) that sells individual back-issue PDFs, a comprehensive searchable DVD-ROM covering 1976-2017 ($75), recordings, sheet music, books, and commemorative conference posters. The organization also runs an annual conference (since 1977) with competitions and performances, supports a network of international affiliate chapters, an ITG Youth program, and a Non-Pro Players network, and maintains a member directory.

Revenue is generated via annual membership subscriptions priced at $50 for electronic access and $60 for print ($50-$60 range, with student and senior discounts), one-time product sales through the Shopify store, and ancillary event/conference fees. Marketing and member acquisition are driven primarily by the journal itself, the newsletter, and the annual conference. The organization is volunteer- and staff-led, has 11-50 employees, is not venture-backed, has no parent company, and discloses no external ownership changes.

Name

International Trumpet Guild

Legal name

International Trumpet Guild

Website

https://store.trumpetguild.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The International Trumpet Guild is a non-profit membership organization founded in 1975 that serves professional, student, and amateur trumpet players worldwide through the ITG Journal, newsletters, annual conferences, and a Shopify online store selling archival content and memorabilia.

Ownership category

akta.pro rank

Product category

Music Professional Association and Publications

NAICS

Periodical Publishers (513120), Music Publishers (512230), Other Performing Arts Companies (711190)

SIC

Services-Membership Organizations (8600), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Trumpet guild membership
• Brass music publications
• Music pedagogy resources
• Scholarly music journals
• Trumpet conference programs

Headquarters

HQ city

Woodway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to ITG Journal (published since 1976), newsletters, pedagogy resources, member directory, conference participation, and member network programs.
2. E-commerce Product Sales: Sale of ITG Journal back issues (individual issues and complete DVD compilations), newsletters, recordings, sheet music, books, and commemorative posters from ITG conferences.
3. DVD-ROM Archive Sales: Sale of comprehensive DVD-ROM containing all ITG Journals (1976-2017), newsletters (1976-1982), and supplementary materials in a searchable format. Priced at $75 (previously $100).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The International Trumpet Guild operates as a non-profit membership association that publishes the ITG Journal (a peer-reviewed scholarly publication for trumpet pedagogy, history, and research since 1976) and the ITG Newsletter (since 1975), and runs annual conferences and competitions for trumpet players. It also sells trumpet-related educational materials, recordings, sheet music, books, commemorative posters, and a comprehensive DVD-ROM archive of its publications through a Shopify-based online store.

Product overview

The International Trumpet Guild operates a unified e-commerce platform (ITG Online Store on Shopify) offering digital publications including the ITG Journal and ITG Newsletter archives (sold as individual PDF downloads and as a comprehensive DVD-ROM compilation), along with conference memorabilia such as posters documenting conference activities. The product portfolio centers on archival content for trumpet enthusiasts, educators, and performers.

Differentiator

Problem solved

Functional benefit

Brands

• ITG Journal: The organization's academic journal publishing articles, columns, reviews, and pedagogical materials for trumpet players, published periodically since 1976.
• ITG Newsletter
• ITG Conference Program Covers
• Candids at Conferences

Products and services

• ITG Journal DVD (1976-2017) DVD-ROM containing all ITG Journals (ISSN: 0363-2845) from October 1976 to June 2017 and ITG Newsletters (ISSN: 0363-2857) from October 1976 to May 1982, fully searchable for phrases and keywords, with all music and text supplements included; for trumpet researchers, educators, performers, and enthusiasts seeking comprehensive archival access.
• ITG Online Store

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• International Horn Society: The single closest structural twin to ITG: a non-profit membership guild serving an individual brass instrument family (horn), publishing a peer-reviewed journal (The Horn Call) and hosting annual conferences and competitions; directly comparable business model, scale, and audience archetype.
• International Trombone Association: Non-profit membership guild dedicated to a single brass instrument (trombone) with the ITA Journal, annual conferences, and competitions; operates on essentially the same funding, publishing, and event model as ITG, making it a like-for-like comparable for revenue benchmarking.
• International Tuba and Euphonium Association: Membership guild for low brass specialists publishing the ITEA Journal and running conferences; same single-instrument, non-profit, journal-plus-events model, providing a useful scaling benchmark for ITG's membership economics.

Broad incumbents

• National Association for Music Education (NAfME): The largest U.S. music-education professional association; while broader in instrument and educator scope, NAfME operates a comparable membership + journal + conference model and represents the most likely competitor if ITG attempted to expand beyond trumpet-only branding.
• Music Publishers Association: Trade association for music publishers; relevant because of ITG's print-music and journal publishing activities, and an indicator of how a publisher-side trade body differs from a performer-side guild like ITG.
• International Music Council: UNESCO-affiliated global umbrella body promoting music policy and development worldwide; comparable as a similarly named 'international music' non-profit, but with a policy/advocacy charter rather than ITG's single-instrument community focus.
• American Federation of Musicians: A broader labor/advocacy trade union for professional musicians; comparable to ITG in the membership-organization and advocacy-overlap dimension, but operates at much larger scale and with labor-representation scope that ITG does not.

Emerging players

• DownBeat Magazine: Long-running print/digital publication covering jazz and classical musicians including brass; relevant as a comparably positioned trumpet/brass-focused content brand that monetizes via subscriptions and advertising against an overlapping reader base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ITGupdates
• Facebookfacebook.com/InternationalTrumpetGuild
• LinkedInlinkedin.com/company/international-trumpet-guild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Trumpet Guild