GA4 Tag Migrator
- Company typePrivate
- Founded2021
- HeadquartersLas Palmas De Gran Canaria, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
GA4 Tag Migrator firmographics
Firmographics- Name
- GA4 Tag Migrator
- Legal name
- Automation-help
- Website
- https://ga4-tag-migrator.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GA4 Tag Migrator industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud Strategy, Assessment & Roadmap (BPAEACAA)
Keywords
Where GA4 Tag Migrator is headquartered
LocationHeadquarters
- HQ city
- Las Palmas De Gran Canaria
- HQ country
- Spain
- HQ region
- Europe
Markets served
GA4 Tag Migrator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Token-based Self-Service: Users purchase tokens that enable automated tag migrations. Each website tag migration consumes one token. Pricing tiers offer volume discounts (€0.80-€1.00 per tag). 5 free tokens provided for trial.
- Managed Migration Services: Full-service migration where the GA4 Tag Migrator team performs the migration for the customer. Three tiers: Simple (€200), Advanced (€400), Complete (€1000) based on website complexity and features like custom dimensions and enhanced ecommerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 5 tokens for trial |
| Unit Pricing | Pay-as-you-go | Starter pack - 25 tokens for small projects |
| Unit Pricing | Pay-as-you-go | Growth pack - 50 tokens for multiple sites |
| Unit Pricing | Pay-as-you-go | Pro pack - 100 tokens for agencies |
| One time/ perpetual license | Pay-as-you-go | Simple managed migration for basic websites |
| One time/ perpetual license | Pay-as-you-go | Advanced managed migration with custom dimensions/metrics |
| One time/ perpetual license | Pay-as-you-go | Complete managed migration including enhanced ecommerce |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GA4 Tag Migrator product offering
Product offeringCore offering
GA4 Tag Migrator is a cloud-based web application that automates the migration of Google Tag Manager implementations from Universal Analytics to Google Analytics 4. The tool guides users through a 4-step process to read existing Universal Analytics tags in a GTM workspace and convert them into GA4-compatible pageview and event tags, with an undo option. The company also offers fully managed migration services for agencies and websites that require hands-on assistance.
Product overview
GA4 Tag Migrator offers a single integrated platform for migrating Universal Analytics tracking implementations to Google Analytics 4. The core product is the self-service GA4 Tag Migrator tool, which uses token-based pricing (Free, €25, €45, €80 tiers) to automate tag conversions via Google Tag Manager integration. For organizations needing hands-on support, the platform also offers managed migration services at three levels: Simple (€200), Advanced (€400), and Complete (€1,000). An accompanying free 32-page Google Analytics 4 ebook supplements the tool with educational content on GA4 implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- GA4 Tag Migrator (Self-Service Web Application) Web-based SaaS tool that connects to a user's Google Tag Manager workspace, reads existing Universal Analytics tags (Page Views, Events), and automatically transforms them into Google Analytics 4 tag format via a guided 4-step interface. Includes undo migration, custom event name mapping, and Google account sign-in. Sold to digital marketing agencies and website owners via a token-based usage model.
- Managed Migration Services Full-service migration where the GA4 Tag Migrator team performs the Universal Analytics to GA4 migration on behalf of the customer. Offered in three tiers: Simple (€200, basic website), Advanced (€400, with custom dimensions/metrics), and Complete (€1,000, with enhanced ecommerce). Targeted at agencies and enterprises needing assisted migration.
Quantifiable outcome
- Reduces migration time from 2 minutes per tag to 10 seconds per website (12x faster)
- +1 more outcomes
Companies that use GA4 Tag Migrator
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
GA4 Tag Migrator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
GA4 Tag Migrator partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
GA4 Tag Migrator competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GA4 Tag Migrator social profiles
Digital presenceGA4 Tag Migrator financial estimates
Financial estimateRevenue estimate
Valuation estimate
GA4 Tag Migrator leadership team
Management profileNumber of profiles
Profiles1 record
GA4 Tag Migrator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GA4 Tag Migrator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GA4 Tag Migrator
What does GA4 Tag Migrator do?
GA4 Tag Migrator is a cloud-based web application that automates the migration of Google Tag Manager implementations from Universal Analytics to Google Analytics 4. The tool guides users through a 4-step process to read existing Universal Analytics tags in a GTM workspace and convert them into GA4-compatible pageview and event tags, with an undo option. The company also offers fully managed migration services for agencies and websites that require hands-on assistance.
Is GA4 Tag Migrator a public or private company?
GA4 Tag Migrator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GA4 Tag Migrator founded?
GA4 Tag Migrator was founded in 2021. It employs 1 to 10 people.
Where is GA4 Tag Migrator based?
GA4 Tag Migrator is headquartered in Las Palmas De Gran Canaria, Spain, in the Europe region.
How does GA4 Tag Migrator make money?
Two revenue lines are on record. Token-based Self-Service is the primary driver. The others are managed Migration Services.
Does GA4 Tag Migrator have an API?
No public API is recorded for GA4 Tag Migrator.
What industry is GA4 Tag Migrator in?
GA4 Tag Migrator's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAEACAA, Cloud Strategy, Assessment & Roadmap. Its NAICS code is 541511 and its SIC code is 7373.