Pratic Leve
Pratic Leve Alimentos is a Brazilian snack and food manufacturer producing crinkled potatoes, rustic potatoes, shoestring potatoes, popcorn, and farofa. Founded in 1990, it serves retail consumers across Brazil and international markets through automated production and its own logistics center.
- Company typePrivate
- Founded1990
- HeadquartersIbiporã, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pratic Leve does
Pratic Leve Alimentos is a Brazilian food manufacturing company that produces and distributes a portfolio of snack and food products. Established in 1990 and headquartered in Ibiporã, Paraná, the company manufactures crinkled wavy potatoes (Batata Ondulada) in four flavors, rustic thin potatoes (Batata Rústica) in four flavors, shoestring potatoes (Batata Palha) in four variants including premium and budget options, bacon-flavored snacks, gourmet air-popped popcorn in three flavors (air-popped rather than fried), and traditional and spiced farofa (toasted cassava flour mix). The company serves retail consumers through supermarkets and food retailers across Brazil and exports to international markets.
Pratic Leve operates an automated production facility equipped with advanced technology for potato processing, popcorn production, and cassava flour mixing. The company holds international NSF certification with the maximum score in audit and operates under Brazilian Good Manufacturing Practices (BPF). It maintains a proprietary logistics center in Ibiporã for distribution, integrating production and supply chain management. The company is also compliant with Brazil's LGPD data protection law.
The revenue model is based on product sales through retail and food service channels, with pricing not publicly disclosed. Distribution spans Brazilian regional retail and global export markets. Marketing is executed through social media (Facebook, Instagram, YouTube), recipe-focused blog content, and email newsletters. Pratic Leve targets individual consumers and SMB buyers seeking convenient snack and food ingredients, with a stated customer base of thousands across Brazil and abroad. Ownership is private and undisclosed, with no public information on investors, parent companies, or external capital sources.
Pratic Leve firmographics
Firmographics- Name
- Pratic Leve
- Legal name
- Pratic Leve Alimentos
- Website
- https://praticlevealimentos.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pratic Leve Alimentos is a Brazilian snack and food manufacturer producing crinkled potatoes, rustic potatoes, shoestring potatoes, popcorn, and farofa. Founded in 1990, it serves retail consumers across Brazil and international markets through automated production and its own logistics center.
- Ownership category
- akta.pro rank
Pratic Leve industry classification
Industry- Product category
- Snack Food Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industry
- Popcorn & Puffed Snacks (CRADABAH)
Keywords
Where Pratic Leve is headquartered
LocationHeadquarters
- HQ city
- Ibiporã
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pratic Leve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Snack and Food Products Sales: Pratic Leve generates revenue through the manufacture and sale of snack products including wavy potatoes, shredded potatoes, rustic potatoes, gourmet popcorn, and cassava flour mixes. Products are sold through retail channels across Brazil and international markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pratic Leve product offering
Product offeringCore offering
Pratic Leve Alimentos manufactures and sells a diversified portfolio of branded snack and food products, including wavy, rustic, and shoestring potato snacks (Batata Ondulada, Batata Rústica, Batata Palha), gourmet air-popped popcorn, traditional and spicy farofa (toasted cassava flour mixture), and bacon-flavored snacks. Products are distributed through Brazilian supermarkets, food service, and international export channels using the company's automated production lines and proprietary logistics center.
Product overview
Pratic Leve Alimentos is a Brazilian food manufacturing company that produces a portfolio of snack and food products including Batata Ondulada (crinkled wavy potato snacks) in four flavors (Original, Churrasco, Cebola e Salsa, Bacon), Batata Rústica (thin rustic potato snacks) in four flavors (Original, Ketchup, Bacon, Cebola e Salsa), Batata Palha (shoestring potatoes) in four variants (Premium, Lanche, Premium Pouch, Extra Fina), Snack Bacon, Pipoca Gourmet (gourmet popcorn) in three flavors (Manteiga, Natural, Doce Levemente Salgada), and Farofa (toasted cassava flour mixture) in two variants (Tradicional, Apimentada). The company operates with advanced technology, automated production, and its own logistics center, serving consumers across Brazil and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Batata Ondulada Original Classic crinkled potato snack, crispy and light, available in multiple sizes from 45g to 400g, for consumer retail snack consumption.
- Batata Ondulada Churrasco Crinkled potato snack with smoked barbecue flavor for consumer retail snack consumption.
- Batata Ondulada Cebola e Salsa Crinkled potato snack with onion and parsley flavor combination, crispy and full of character, for consumer retail.
- Batata Ondulada Bacon Crinkled potato snack with smoked bacon flavor, crispy, for consumer retail snack consumption.
- Batata Rústica Original Classic thin rustic potato snack, lightly salted and crispy, available in 80g to 400g, for consumer retail.
- Batata Rústica Ketchup Rustic potato snack with ketchup flavor for consumer retail snack consumption.
- Batata Rústica Bacon Rustic potato snack with bacon flavor, with smoky taste, for consumer retail snack consumption.
- Batata Rústica Cebola e Salsa Rustic potato snack with onion and parsley flavors for consumer retail snack consumption.
- Batata Palha Premium Premium shoestring potatoes, dry and golden with exceptional crunchiness, used as an ingredient or topping for consumer meals.
- Batata Palha Lanche Budget-friendly shoestring potato snack available from 20g Lanchinho to 700g for consumer retail.
- Batata Palha Premium Pouch Shoestring potatoes in modern pouch packaging, easy to open and store, 101g size, for consumer retail.
- Batata Palha Extra Fina Extra thin shoestring potatoes, light and crispy, ideal for lasagna topping or strogonoff, for consumer retail and home cooking.
- Snack Bacon Bacon-flavored snack combining crunchiness with intense smoky flavor, available in 50g and 90g, for consumer retail.
- Pipoca Gourmet Manteiga Gourmet popcorn with butter flavor, air-popped without frying, lightly salted, for consumer retail.
- Pipoca Gourmet Natural Gourmet popcorn with authentic natural flavor, air-popped, light and crispy, no artificial ingredients, for consumer retail.
- Pipoca Gourmet Doce Levemente Salgada Gourmet popcorn with sweet and lightly salted flavor, 60g packaging, for consumer retail.
- Farofa Tradicional Traditional Brazilian farofa (toasted cassava flour mixture), perfectly seasoned and dry with texture that complements any meal, for consumer retail and home cooking.
- Farofa Apimentada Spicy version of classic farofa with bold spicy flavor for consumer retail and home cooking.
Companies that use Pratic Leve
Customer profileSegments1 record
Ideal customer profiles1 record
Pratic Leve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pratic Leve partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pratic Leve competitors and assessment
Company assessmentDirect peers
- Pringles (Kellanova): Pringles is a globally distributed crispy potato snack sold in canister format. While differentiated in packaging, it competes for the same snacking occasion and supermarket shelf space as Pratic Leve's potato snacks.
- Yoki Alimentos: Yoki is a long-established Brazilian food brand producing popcorn, farofa, cassava flour, and other pantry staples. Its product mix directly overlaps Pratic Leve's Pipoca Gourmet and Farofa lines with comparable target consumers.
- Elma Chips: Elma Chips is one of Brazil's largest potato chip manufacturers, offering crinkle-cut, regular, and flavored potato snacks across supermarkets. It is the closest Brazilian direct peer to Pratic Leve's potato snack business.
- Lay's (PepsiCo): Lay's is the global category leader in potato chips and operates extensively in Brazil through PepsiCo do Brasil. It competes head-to-head with Pratic Leve's Batata Ondulada and Batata Palha lines in the same supermarket aisles.
- Fandangos (PepsiCo): Fandangos is PepsiCo's Brazilian extruded corn snack brand. While the base ingredient differs, it competes for the same snack occasion and supermarket basket as Pratic Leve's savory snacks.
- Cebolitos (Pepsico): Cebolitos is a Brazilian snack brand owned by PepsiCo offering flavored snacks competing in the same mass-market snack segment as Pratic Leve's flavored potato offerings.
- Rita's Snacks: Rita's is a Brazilian snack company producing flavored potato and corn-based snacks. Its mid-market positioning and flavor-led product strategy make it directly comparable to Pratic Leve's flavored Batata Rústica and Batata Ondulada lines.
- Tropical Alimentos: Tropical is a Brazilian food company specializing in cassava-derived products including farofa and cassava flour. It is a direct peer to Pratic Leve's Farofa Tradicional and Farofa Apimentada product lines.
- Cheetos (PepsiCo): Cheetos is PepsiCo's flagship cheese-flavored extruded corn snack sold globally including Brazil. It competes for the impulse-snack purchase occasion that Pratic Leve's snacks also target.
Broad incumbents
- General Mills: General Mills is a multinational food manufacturer with snack and convenience food exposure (Annie's, Nature Valley, etc.). It operates as a broad incumbent in adjacent packaged-food categories relevant to Pratic Leve's growth trajectory into adjacent snacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pratic Leve social profiles
Digital presencePratic Leve compliance and trust
Trust signalCompliance3 records
Pratic Leve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pratic Leve leadership team
Management profileNumber of profiles
Profiles1 record
Pratic Leve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pratic Leve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pratic Leve
What does Pratic Leve do?
Pratic Leve Alimentos manufactures and sells a diversified portfolio of branded snack and food products, including wavy, rustic, and shoestring potato snacks (Batata Ondulada, Batata Rústica, Batata Palha), gourmet air-popped popcorn, traditional and spicy farofa (toasted cassava flour mixture), and bacon-flavored snacks. Products are distributed through Brazilian supermarkets, food service, and international export channels using the company's automated production lines and proprietary logistics center.
Is Pratic Leve a public or private company?
Pratic Leve is a private company. It is classified as unknown and is currently operating.
When was Pratic Leve founded?
Pratic Leve was founded in 1990. It employs 51 to 100 people.
Where is Pratic Leve based?
Pratic Leve is headquartered in Ibiporã, Brazil, in the Latin America region.
How does Pratic Leve make money?
One revenue line is on record: snack and Food Products Sales.
Who are Pratic Leve's main competitors?
Direct peers on record are Pringles (Kellanova), Yoki Alimentos, Elma Chips, Lay's (PepsiCo), Fandangos (PepsiCo), Cebolitos (Pepsico), Rita's Snacks, Tropical Alimentos and Cheetos (PepsiCo). General Mills is listed as a broad incumbent.
Does Pratic Leve have an API?
No public API is recorded for Pratic Leve.
What industry is Pratic Leve in?
Pratic Leve's product category is Snack Food Manufacturing. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of CRADABAH, Popcorn & Puffed Snacks. Its NAICS code is 311 and its SIC code is 2000.