WTWZ

What WTWZ does

WTWZ is a privately-held, founder-owned AM/FM radio station operating in Jackson, Mississippi under the brand "The Concert Hall" (also d/b/a "WTWZ The Tradition"). Founded in 1993 by Terry E. Wood, it broadcasts easy listening and oldies music on AM 1120 and FM 102.5, with supplementary inspirational morning programming targeted at adult listeners seeking family-friendly content. The station has been on air for over 30 years and is operated by two named staff — owner/DJ Terry Wood and Office Manager Barbara — from a single broadcast facility at 4611 Terry Road, Jackson, with a mailing address in Clinton, MS.

The underlying technology is conventional broadcast radio infrastructure (licensed AM/FM frequencies) supplemented by online streaming via the station's Wix-hosted website and a third-party aggregator (RadioStationUSA.fm), with Alexa voice-platform availability. Digital content is published through a blog covering news, movie reviews, faith-themed posts, and community event coverage, with website development and maintenance outsourced to Mansell Media. The station has no mobile app, no public API, no SDK, and no documented AI/ML capabilities.

The business model is advertising-driven: WTWZ sells on-air commercial airtime and on-site display ad placements (leaderboard 728x90, square 336x280, half-page 300x600) to local Jackson, MS small businesses, with pricing available only via direct phone inquiry to the station. Distribution runs through four channels — AM broadcast, FM broadcast, online streaming (global), and local direct ad sales — all on a direct-to-consumer / direct-to-local-advertiser motion. The company has no external investors, no subsidiaries, no M&A activity, and no documented funding history, positioning it as a classic bootstrapped founder-owned small media business.

Name

WTWZ

Legal name

WTWZ Radio Station

Website

https://wtwzradio.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

WTWZ is a privately-held, founder-owned AM/FM radio station in Jackson, Mississippi, broadcasting easy listening and oldies music on AM 1120 and FM 102.5 plus online streaming, serving local adult listeners and selling airtime to local small businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• AM FM radio broadcasting
• Oldies music programming
• Online radio streaming
• Local radio advertising
• Community radio station

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The station generates revenue by selling advertising airtime to local businesses. They offer various ad formats including leaderboard (728 x 90), square (336 x 280), and half page (300 x 600) advertisements. Commercials are booked by calling the station directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WTWZ is a traditional local radio station that broadcasts easy listening and oldies music programming on AM 1120 and FM 102.5 frequencies to the Jackson, Mississippi metropolitan area, branded as "The Concert Hall" / "The Tradition." In addition to over-the-air broadcasting, the station offers live online streaming via its website and RadioStationUSA.fm (accessible through Alexa) and sells on-air and website advertising inventory to local businesses.

Product overview

WTWZ operates as a traditional radio station offering a single unified product: broadcast radio programming on AM 1120 and FM 102.5 frequencies branded as 'The Concert Hall.' The station has been broadcasting for over 30 years and provides easy listening content with family-focused programming. The integrated offering includes on-air radio broadcast, online streaming via radiostationusa.fm and Alexa, advertising services for on-air and website placement, and a content blog featuring news articles, movie reviews, and community content. The station's programming is organized by weekday, Saturday, and Sunday schedules.

Differentiator

Problem solved

Functional benefit

Products and services

• WTWZ AM 1120 / FM 102.5 The Concert Hall Radio Broadcast Traditional over-the-air AM/FM radio broadcasting service offering easy listening oldies music and family-friendly programming to the Jackson, Mississippi metropolitan area, branded as 'The Concert Hall' and 'The Tradition.'
• Online Radio Streaming
• Radio Advertising Services On-air commercial airtime and website display advertising sold to local Jackson, Mississippi businesses, including leaderboard (728x90), square (336x280), and half page (300x600) ad formats, booked by calling the station directly.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mansell MediacoreTechnology or IntegrationWebsite development and design company that created and maintains the WTWZ Radio website and digital presence. Contact: [email protected]

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cox Media Group: Diversified media company with a sizeable radio station portfolio plus TV and digital. Operates in the same AM/FM + digital ad-monetization space as WTWZ, but across many markets rather than a single local one.
• Audacy: Major US commercial radio broadcaster operating AM/FM stations across many metros with associated streaming apps. Same core business as WTWZ (broadcast radio + digital distribution + ad sales) but at large, multi-market scale.
• iHeartMedia: Largest US commercial terrestrial radio operator with hundreds of AM/FM stations plus the iHeartRadio streaming platform. Compares to WTWZ on broadcast model and ad-supported audio monetization but is a multi-market, publicly-traded incumbent rather than a local niche operator.
• Townsquare Media: Mid-sized US radio operator focused on small and mid-sized markets with local programming and digital assets. Same broadcast + digital + local ad sales model as WTWZ, but operating a portfolio of stations rather than one.
• Emmis Communications: Radio-focused media company with flagship stations in major markets plus regional properties. Comparable to WTWZ as a commercial AM/FM operator with local ad sales, but several orders of magnitude larger and publicly held.
• Cumulus Media: Large US radio group with hundreds of stations across local markets plus the Westwood One network. Directly comparable on the AM/FM broadcast + digital streaming + SMB advertiser model, but with national reach rather than a single-market focus.

Direct peers

• Salem Communications: US radio operator specializing in Christian/contemporary and talk formats at local market level, monetizing via ads and block-programming. Closely matches WTWZ's faith-adjacent, family-friendly, inspirational positioning within the same commercial AM/FM broadcaster archetype.
• Educational Media Foundation (K-LOVE / Air1): Non-commercial Christian radio network with hundreds of signals and digital streaming, family-friendly and inspirational in positioning. Overlaps with WTWZ's inspirational morning and faith-based content angle, though EMF operates at much larger scale with donor-supported model.
• Bott Radio Network: Christian teaching and talk radio network operating many AM/FM affiliates and streams with devotional/family programming. Very close to WTWZ's faith-adjacent, easy listening/inspirational format and same broadcast-plus-digital distribution model.

Others

• RadioStationUSA.fm: Online radio directory and streaming aggregator that hosts WTWZ's live stream alongside many other stations. Functions as an enabling/distribution partner rather than a competitor, but is thematically adjacent in the radio space and useful as a peer reference for the streaming side of WTWZ's business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wtwzthetradition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTWZ