FASHION

What FASHION does

FASHION is a Zagreb-based, for-profit private online media company that publishes women's fashion, lifestyle, beauty, and wellbeing news. Its operations are anchored at fashion.hr, a Croatian ccTLD, indicating a domestic-language editorial focus for Croatian-speaking audiences. The company operates with a small team of 11–50 employees and is led by founder Vinko Filipić.

The business operates as a digital publishing property rather than a technology platform: no products, applications, APIs, integrations, patents, certifications, or proprietary technology are documented in the available source material. No revenue model, pricing, advertiser relationships, audience metrics, or distribution partnerships are disclosed, and no funding rounds, M&A activity, or investor information is on record.

Given the absence of disclosed financials, the revenue mechanics cannot be directly observed. The operation appears consistent with a founder-led niche digital media outlet, most plausibly monetized through display advertising, sponsored editorial, and/or affiliate commerce targeting Croatian fashion and lifestyle audiences — though none of these mechanisms are explicitly confirmed in the inputs.

Name

FASHION

Website

https://fashion.hr

Company type

Private

Headcount range

11–50 employees

Short description

FASHION is a Zagreb-based online media outlet publishing women's fashion, lifestyle, beauty, and wellbeing news for Croatian-speaking audiences, operating as a founder-led private company with 11–50 employees.

Ownership category

akta.pro rank

Product category

Online Fashion and Lifestyle Media

akta.pro industry

PRIMARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Online fashion media
• Women's lifestyle publishing
• Beauty news content
• Digital lifestyle magazine
• Wellbeing editorial

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

FASHION is an online media publisher that produces and distributes editorial content focused on women's fashion, lifestyle, beauty, and wellbeing news. The company operates a digital content destination targeted at Croatian female readers via its website fashion.hr.

Differentiator

Problem solved

Functional benefit

Products and services

• FASHION Online Media

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Emerging players

• The Cut (New York Magazine): The Cut is a digital women's fashion, beauty and culture vertical from New York Magazine. It is an emerging-style peer with the same women-centric vertical coverage as FASHION but operating within a much larger parent media company.

Broad incumbents

• Elle: Elle is a global women's fashion, beauty and lifestyle magazine brand owned by Hearst. It is directly comparable because it covers the same mix of fashion, beauty, lifestyle and wellbeing content targeting women — the precise editorial remit of FASHION — but operates at much greater scale and as part of a multi-title global publishing portfolio.
• Grazia: Grazia is a Mondadori-owned weekly fashion and lifestyle magazine with international editions. It is comparable to FASHION as a women's fashion/lifestyle magazine, but as a broad incumbent with multiple country editions.
• Cosmopolitan: Cosmopolitan is a Hearst-published women's lifestyle magazine covering fashion, beauty, wellness, and relationships. Comparable to FASHION for its women-focused, multi-vertical editorial coverage, though materially larger and globally distributed.
• Glamour: Glamour is a Condé Nast-owned women's fashion, beauty and wellness publication. Comparable to FASHION for its fashion, beauty and lifestyle editorial focus targeting women, though substantially larger and globally distributed.
• Harper's Bazaar: Harper's Bazaar is an international women's fashion and beauty publication under Hearst. It is comparable to FASHION as a women's fashion and lifestyle magazine, though it operates with significantly greater scale, heritage, and global reach.
• InStyle: InStyle is a Dotdash Meredith women's fashion and beauty publication covering similar content verticals. Comparable to FASHION as a women's fashion and lifestyle magazine, but operating as a broad incumbent with global reach.
• Vogue: Vogue is the flagship Condé Nast women's fashion and lifestyle publication. It mirrors FASHION's core editorial focus on women's fashion and lifestyle, operating as a much larger broad incumbent with global multi-edition footprint.

Direct peers

• Who What Wear: Who What Wear is a digitally-native women's fashion and lifestyle publisher. It is the closest direct peer to FASHION because both are online-only women's fashion/lifestyle editorial brands serving similar content categories — though Who What Wear operates globally with significantly larger scale.
• Refinery29: Refinery29 is a digital-first women's lifestyle publisher covering fashion, beauty, and wellness — essentially the same content verticals as FASHION. Direct peer in category and delivery format (digital only), though with a US-anchored audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fashionhr
• Facebookfacebook.com/fashion.hr
• LinkedInlinkedin.com/company/fashion-hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASHION