Goodvertising
- Company typePrivate
- Founded2011
- HeadquartersCopenhagen, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
Goodvertising firmographics
Firmographics- Name
- Goodvertising
- Website
- http://www.goodvertisingagency.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Goodvertising industry classification
Industry- Product category
- Advertising and Branding Consulting
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
Keywords
Where Goodvertising is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Goodvertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Advertising and Branding Consulting Services: Professional consulting and creative services for brands seeking to develop transformative, purpose-driven advertising campaigns. Revenue generated through agency fees, project-based engagements, and ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Goodvertising product offering
Product offeringCore offering
Goodvertising is a global strategic agency that helps enterprise brands, agencies, media companies, and industry bodies transition from traditional purpose-driven marketing to transformative brand positioning. Its core deliverables include a proprietary methodology called The Arrow, Change Programs deployed across more than 70 markets, a Creative Lab for innovative impact creation, and proprietary strategic tools and processes used globally to build conscious brand strategies.
Product overview
Goodvertising is a global strategic agency and movement pioneer (established 2010) that offers a portfolio of proprietary consulting services rather than a traditional software product. Its core offerings include The Arrow methodology (a proprietary strategic framework for brand transformation), Change Programs (organizational behavior-shift initiatives deployed across 70+ markets), a Creative Lab for innovative impact creation, and Strategic Tools and Processes. The company works across the entire ecosystem—from brands and agencies to media and industry bodies—to help clients transition from traditional 'purpose' positioning to becoming transformative brands that help people become better versions of themselves.
Differentiator
Problem solved
Functional benefit
Brands
- The Arrow: Proprietary strategic methodology developed by Goodvertising for transformative brand development, focusing on helping consumers become better versions of themselves rather than traditional purpose messaging.
Products and services
- The Arrow A proprietary strategic methodology that helps brands shift from asking 'why?' to 'who can you help people become?', enabling transformative brand positioning in a post-purpose market. Sold as a strategic framework to enterprise clients.
- Change Programs Organizational change programs that inspire and shift mindsets and behaviors, helping brands transition toward meaningful growth. Deployed across more than 70 markets globally.
- Creative Lab A creative laboratory service that continuously challenges the status quo to discover new ways of creating impact for brands and organizations.
- Strategic Tools and Processes Proprietary strategic tools and processes that enable brands to develop more conscious brand strategies and become transformative brands. Used globally across the industry ecosystem.
Companies that use Goodvertising
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
Goodvertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goodvertising partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Goodvertising competitors and assessment
Company assessmentDirect peers
- Purpose: Purpose is a global creative agency and strategic consultancy that builds and runs purpose-driven campaigns and movements for brands and nonprofits. It is the most direct peer to Goodvertising, competing for the same enterprise 'brand-as-force-for-good' mandates with a similar methodology-led approach.
- Futerra: Futerra is a sustainability-focused communications agency helping brands communicate social and environmental responsibility credibly. It overlaps directly with Goodvertising's Goodvertising/purpose positioning and serves similar enterprise clients on impact-led brand strategy.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm that helps enterprises reposition around values and sustainability. It competes for the same brand-strategy work as Goodvertising and overlaps in transformative brand development engagements.
- Interbrand: Interbrand is a global brand consultancy that advises enterprises on brand strategy, purpose, and transformation. It is comparable to Goodvertising for enterprise-level brand-purpose repositioning work, though it operates at larger scale and across more geographies.
- Wolff Olins: Wolff Olins is a brand consultancy that helps organizations express purpose and identity, including sustainability positioning. It competes with Goodvertising for strategic brand-purpose advisory at large enterprises.
- Mother: Mother is an independent creative agency known for culturally relevant, purpose-leaning work for global brands. It is a comparable independent creative peer competing for the same enterprise creative and purpose-driven campaign briefs.
Broad incumbents
- Edelman: Edelman is a global communications firm with a dedicated purpose and sustainability practice (Edelman Trust, Earned Brand) that competes for enterprise purpose-driven branding engagements. It is a broader incumbent offering PR plus creative rather than a pure-play purpose agency.
- Ogilvy: Ogilvy is a WPP-owned global advertising network with a well-established sustainability and brand-purpose practice. It competes with Goodvertising for enterprise purpose-led campaign work but as part of a much wider full-service portfolio.
- Droga5 (Accenture Song): Droga5 is a creative agency (now part of Accenture Song) recognized for purpose-driven work with global brands. It is comparable to Goodvertising in creative ambition and enterprise client base but operates with the backing of a much larger parent.
- Wieden+Kennedy: Wieden+Kennedy is an independent creative agency famous for values-led campaigns (Nike, etc.) and operates globally with deep enterprise relationships. It competes for the same enterprise-purpose creative engagements Goodvertising targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Goodvertising social profiles
Digital presenceGoodvertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodvertising leadership team
Management profileNumber of profiles
Profiles1 record
Goodvertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodvertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodvertising
What does Goodvertising do?
Goodvertising is a global strategic agency that helps enterprise brands, agencies, media companies, and industry bodies transition from traditional purpose-driven marketing to transformative brand positioning. Its core deliverables include a proprietary methodology called The Arrow, Change Programs deployed across more than 70 markets, a Creative Lab for innovative impact creation, and proprietary strategic tools and processes used globally to build conscious brand strategies.
Is Goodvertising a public or private company?
Goodvertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodvertising founded?
Goodvertising was founded in 2011. It employs 251 to 500 people.
Where is Goodvertising based?
Goodvertising is headquartered in Copenhagen, Denmark, in the Europe region.
How does Goodvertising make money?
One revenue line is on record: advertising and Branding Consulting Services.
Who are Goodvertising's main competitors?
Direct peers on record are Purpose, Futerra, Landor & Fitch, Interbrand, Wolff Olins and Mother. Broad incumbents are Edelman, Ogilvy, Droga5 (Accenture Song) and Wieden+Kennedy.
Does Goodvertising have an API?
No public API is recorded for Goodvertising.
What industry is Goodvertising in?
Goodvertising's product category is Advertising and Branding Consulting. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.