mitea

What mitea does

mitea GmbH is a German event equipment rental company operating as a seven-location franchise network across Germany (Köln, Mannheim, Mülheim an der Ruhr, Nürnberg, Rosenheim, Stuttgart) and Austria (Salzburg), headquartered in Mülheim an der Ruhr under sole managing director Tim Butscheck. Each location is a legally independent franchise entity, sharing the central mitea brand, processes, and supplier relationships. The company rents event equipment — tableware, porcelain, glasses, cutlery, furniture, table linens, kitchen equipment, tents, lighting and audio — and bundles delivery, setup, teardown, and professional washing (Spülservice) into its offering.

The underlying platform is an event-equipment rental system with integrated logistics and an e-commerce front end for browsing and quote requests, paired with field-based delivery and franchise operations. Inventory is anchored by premium third-party brands — Rosenthal, KPM Kurland, Jade Fine Bone China, Zwiesel Kristallglas, Riedel, Kahla, Seltmann Weiden, Spiegelau, Robbe und Berking, WMF — across more than 20 porcelain series and matching glassware and cutlery collections. Customer segments are horizontal: corporate clients, caterers and event planners, private individuals, trade fair exhibitors, and institutional buyers (schools, hospitals, care facilities). Pricing is usage-based per 3-day rental unit, with Sundays and holidays excluded, plus separately invoiced transport, cleaning, and optional setup/pickup services.

Revenue mechanics combine per-event equipment rental with the Spülservice dishwashing line (HACCP-compliant) targeting recurring institutional volume. Go-to-market mixes an e-commerce self-serve channel with franchise-led enterprise field sales, supplemented by organic social (Facebook, Instagram), content marketing via the mitea blog, and event-industry community presence. The company emphasizes a sustainability narrative — rental-over-purchase, recyclable materials, optimized transport, and an increasing electric-vehicle fleet — as a procurement-relevant differentiator for corporate and public-sector event buyers.

Name

mitea

Legal name

mitea GmbH

Website

https://mitea.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

mitea is a German event-equipment rental company operating a seven-location franchise network across Germany and Austria, renting premium tableware, furniture, kitchen equipment, tents, and event technology to corporate clients, caterers, trade fair exhibitors, and private individuals, bundled with delivery, setup, and dishwashing services.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Caterers (722320)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tent & Canopy Rentals (HSACAFAA), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event equipment rental
• Tableware rental
• Event furniture hire
• Dishwashing service
• Party rental services

Headquarters

HQ city

Mülheim An Der Ruhr

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of event equipment including tableware, furniture, decoration, kitchen equipment, tents, and event technology. Pricing is per rental unit (3 days), with Sundays and holidays excluded from the rental period. Additional fees apply for final cleaning.
2. Washing/Cleaning Service: Professional dishwashing service for customer's own equipment, including pickup, professional cleaning, and return delivery.
3. Delivery and Logistics: Transportation costs calculated separately based on weight, volume, and distance. Delivery to first ground-level door at agreed address.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

mitea rents event equipment including tableware (porcelain, glassware, cutlery), event furniture (tables, chairs, lounge furniture), table linens and chair covers, kitchen equipment, tents and weather protection, lighting and AV technology, and decorative items. The company complements rentals with professional dishwashing (Spülservice) under HACCP guidelines, plus logistics services covering delivery, assembly, disassembly, and pickup for events. The offering spans corporate events, trade fairs, weddings, galas, and private celebrations across Germany and Austria.

Product overview

mitea is an event equipment rental company operating a multi-location franchise network across seven locations in Germany and Austria (Köln, Mannheim, Mülheim/Ruhr, Nürnberg, Rosenheim, Salzburg, Stuttgart). The company offers a comprehensive portfolio of rental products organized into distinct categories: (1) Auf Tisch & Tafel – Table Top covering glasses, porcelain dinnerware (including premium brands like Rosenthal, KPM Kurland, and Jade Fine Bone China), cutlery, and buffet serving items; (2) Mietmöbel including banquet tables, cocktail tables, chairs, benches, bar stools, and multiple lounge furniture series (BLACK, CISEAUX, COSMOS, LIFESTYLE, PRETO); (3) Tischwäsche & Hussen encompassing table linens, cloth napkins, chair covers, and table skirts; (4) Kerzenleuchter & Dekoration for event ambiance; (5) Küchentechnik with cooking equipment, refrigeration, and dishwashing machines; (6) Zelte, Schirme, Heizung & Co for weather protection and sanitary facilities; (7) Technik Licht & Ton for lighting and audio-visual equipment; (8) auxiliary services including Würfeleis/ice, hygiene concepts, and Spülservice (professional washing). The business model centers on rent-to-return logistics with delivery, assembly, and collection services.

Differentiator

Problem solved

Functional benefit

Products and services

• Auf Tisch & Tafel – Table Top Rental Rental category encompassing tableware including glasses, porcelain, cutlery, and buffet items for events such as corporate functions, weddings, and galas. Premium brands include Rosenthal, KPM Kurland, Jade Fine Bone China, Zwiesel Kristallglas, Spiegelau, Riedel, Kahla, and Seltmann Weiden.
• Mietmöbel (Rental Furniture) Rental of event furniture including tables, chairs, benches, bar stools, lounge furniture, and banquet counters for events. Includes multiple lounge furniture series (BLACK, CISEAUX, COSMOS, LIFESTYLE, PRETO).
• Tischwäsche & Hussen (Table Linens and Chair Covers) Rental of table linens and chair covers for events, including tablecloths, cloth napkins, table runners, and skirting.
• Kerzenleuchter & Dekoration (Candle Holders and Decoration) Rental of candle holders and decorative items to create event ambiance for weddings, galas, and corporate events.
• Buffet- und Servierzubehör (Buffet and Serving Accessories) Rental of buffet and serving accessories including bread baskets, platters, etageres, and bar items used to set up buffet areas at events.
• Küchentechnik (Kitchen Equipment Rental) Rental of kitchen equipment including cooking appliances, refrigeration units, dishwashing machines, and specialty food equipment for catering and large-scale event kitchens.
• Zelte, Schirme, Heizung & Co (Tents, Pavilions, Heating) Rental of weather-protection and outdoor event infrastructure including tents, pavilions, folding tents, umbrellas, heating, containers, and sanitary facilities for outdoor events.
• Technik Licht & Ton (Lighting and Audio Technology) Rental of lighting systems, conference technology, and entertainment technology for events, designed to handle the technical background requirements of corporate and private events.
• Spülservice (Professional Dishwashing Service) Professional dishwashing and cleaning service for both mitea rental equipment and customer-owned dishes, covering pickup, professional cleaning compliant with HACCP guidelines, and return delivery. Pricing depends on quantity and frequency.
• Dienstleistungen (Event Services — Delivery, Assembly, Disassembly, Pickup) Event logistics services covering assembly, disassembly, transport, and collection of rental items to deliver equipment to and from event locations. Transport costs are calculated separately based on weight, cubic volume, and distance.

Quantifiable outcome

• Over 150,000 € donated for children and youth through events

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ Distributormitea operates through a franchise model where independent business operators run local mitea locations. Each franchise partner benefits from the established mitea brand, professional structures, tested processes, and shared expertise in event equipment rental. Partners operate as legally independent companies at their respective locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Party Rent Group: Party-Rent is the largest full-service event equipment rental group in the DACH region, offering porcelain, furniture, tents, kitchen equipment, and dishwashing services across multiple European countries. It competes head-to-head with mitea for corporate event, trade-fair, and catering clients, and operates a similar one-stop-shop rental-plus-services model.
• Beekman Event Rentals: A US-based event rental company offering tableware, furniture, tents, and event equipment to corporate and social-event customers. Closely mirrors mitea's full-service event equipment rental model, though operating at larger scale and within the US market.
• Bright Event Rentals: A US full-service event rental company providing tables, chairs, linens, tabletop, tents, and AV for weddings, corporate, and social events. Closely comparable business model and product breadth even though operating in a different geographic market.
• CORT Party Rental: A US event furniture and tabletop rental business serving corporate events, weddings, and trade shows. Comparable in furniture/tabletop rental focus and event-driven customer base.
• Tischlein Deck Dich GmbH: A German event equipment rental specialist focused on tableware, glassware, cutlery, and furniture for events and caterers. Direct overlap with mitea's tabletop, linen, and furniture rental offerings for corporate and private customers.
• Rent United: A Dutch-headquartered event and hospitality rental group expanding into Germany with porcelain, furniture, kitchen, and tent rentals. Directly comparable product taxonomy, franchise/network footprint, and customer segments (caterers, corporate events, hotels).

Broad incumbents

• Herc Rentals: A major equipment rental company with event, AV, and specialty rental offerings globally. Adjacent incumbent in equipment rental that increasingly crosses into mitea's event-rental addressable market through acquisitions and expansion.
• Sunbelt Rentals: One of North America's largest equipment rental companies with a dedicated event and specialty rental segment spanning tents, furniture, and AV. Same underlying activity (renting equipment to event organizers) but at much broader scale and as part of a generalist rental portfolio.

Regional players

• Burri Public AG: A Swiss-based event design and rental firm providing furniture, décor, and event infrastructure for high-end corporate and public events. Comparable in product mix and premium-segment positioning, but primarily serves the Swiss market rather than Germany/Austria.
• MOSER Event AG: A Swiss event logistics and equipment rental company serving corporate events, trade fairs, and conferences. Similar scope around furniture, tenting, and AV rentals targeting premium clients in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mitea.clever.mieten/?hl=de
• LinkedInlinkedin.com/company/miteagmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mitea