Juuriharja Consulting Group Oy

What Juuriharja Consulting Group Oy does

Juuriharja Consulting Group Oy is a Helsinki-based professional services firm founded in 2015 that specializes in ethical leadership development, team and alliance coaching, and organizational ethics consulting for Finnish enterprises, public-sector agencies, and educational institutions. Its service portfolio is organized around three pillars: Leadership (johtoryhmä development, supervisor training, individual and group coaching, and the distinctive Operaatio Juuriharja experiential program in Namibia), Alliances & Collaboration (team coaching, alliance coaching, and the First Team self-paced online training), and Organization (Code of Conduct processes and values definition and embedding). The firm delivers through proprietary facilitation frameworks rather than a technology platform — notably the Yhteistyökyvykkyys-malli (Collaboration Capability Model) structured around three "T's" (knowledge, skills, emotional intelligence), a Code of Conduct lifecycle methodology based on Prof. M. Kaptein's trajectory model, and the experiential Operaatio Juuriharja program.

Revenue is generated through bespoke, project-based consulting engagements with custom scoping per client. The go-to-market is consultative and sales-led, beginning with a complimentary 45-minute confidential consultation; pricing is quote-based and not publicly disclosed. Pipeline is supported by a Finnish-language blog, free downloadable guides (pikaoppaat), case studies, a newsletter, conference participation (e.g., Lean-rakentamisen päivät), and referrals — a content-marketing and thought-leadership motion typical of a boutique advisory firm. Geographic reach is domestic Finland only; no Nordic or international expansion is signaled. The firm has been operating for over 10 years, has accumulated 1,000+ coaching sessions across its history, and serves a named roster of large Finnish enterprises (Neste, YIT, Skanska, Destia, Finavia, Otava/Otavamedia, Pakkasmarja) and public-sector clients (Väylävirasto, LVM, THL, Helsingin kasko, Kirkon Ulkomaanapu, Laurea, Salpaus, Careeria).

Name

Juuriharja Consulting Group Oy

Legal name

Juuriharja Consulting Oy

Website

https://juuriharja.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Juuriharja Consulting Group Oy is a Helsinki-based boutique consulting firm founded in 2015 that delivers ethical leadership development, team and alliance coaching, and Code of Conduct programs to Finnish enterprises, public-sector agencies, and educational institutions.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

Keywords

• Leadership development consulting
• Executive team coaching
• Alliance collaboration coaching
• Organizational ethics consulting
• Code of conduct consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership and Management Consulting: Juuriharja generates revenue through bespoke consulting engagements focused on leadership development, management team coaching, and organizational ethics. Engagements are scoped per client need across three service tracks: Leadership (johtaminen), Alliances & Collaboration (allianssit ja yhteistyö), and Organization (organisaatio). Revenue is earned through project-based professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Juuriharja Consulting Group Oy is a Finnish professional services firm that delivers bespoke leadership development, alliance and team coaching, and organizational ethics consulting. The firm's work spans three pillars — Leadership (johtaminen), Alliances & Collaboration (allianssit ja yhteistyö), and Organization (organisaatio) — and is delivered through tailored consulting engagements, coaching programs, and the distinctive experiential "Operaatio Juuriharja" Namibia program.

Product overview

Juuriharja Consulting Group Oy is a consulting and coaching firm specializing in ethical leadership development, team development, and organizational development. The company offers a portfolio of interconnected services organized around three core pillars: Leadership (johtaminen), Alliances & Collaboration (allianssit ja yhteistyö), and Organization (organisaatio). The leadership development offerings include leadership team development, supervisor training, individual and group coaching, and the unique Operaatio Juuriharja program featuring experiential learning in Namibia. The collaboration services encompass team coaching, alliance coaching, and the First Team self-paced training platform. The organization services include Code of Conduct development processes and values definition and embedding programs. The company also provides supplementary resources including free guides on ethical leadership, Code of Conduct, collaborative capability, and ethical work communities.

Differentiator

Problem solved

Functional benefit

Brands

• Operaatio Juuriharja: An intensive leadership development program conducted in Namibia where participant groups work on community projects while developing ethical leadership skills.

Products and services

• Johtoryhmän kehittäminen (Leadership Team Development) Development program for leadership teams focusing on team dynamics, decision-making, and collaborative leadership capabilities, aimed at CEOs, managing directors, and executive teams of Finnish organizations.
• Esihenkilövalmennus (Supervisor Training) Training programs for supervisors and people managers to develop values-based leadership skills for everyday team challenges.
• Yksilö- ja ryhmäcoaching (Individual and Group Coaching) Personalized coaching for individuals and groups to enhance leadership capabilities, interpersonal effectiveness, and ethical decision-making.
• Operaatio Juuriharja (Operation Scrub Brush) Intensive leadership development program that takes participants on an experiential journey to Namibia, working on collaborative community projects with local partners combined with self-reflection and ethical leadership training.
• Tiimivalmennus (Team Coaching) Development programs for teams and work communities to enhance collaboration capabilities, psychological safety, and team effectiveness.
• Allianssivalmennus (Alliance Coaching) Training and coaching for alliance organizations and collaborative construction/infrastructure projects, applying the firm's Three T's collaboration capability model and Finnish alliance-project expertise.
• Code of Conduct -prosessit (Code of Conduct Processes) Structured methodology for developing, launching, and sustaining organizational ethical guidelines, including lifecycle management frameworks for embedding ethics into daily operations.
• Arvojen määrittely ja -juurrutus (Values Definition and Embedding) Programs to help organizations define their values and embed them into daily operations and organizational culture.
• First Team — allianssikoulutus omaan tahtiin (First Team Self-Paced Alliance Training) Self-paced online alliance training program enabling organizations to develop alliance collaboration skills independently at their own pace, serving as a lower-touch entry point than full consulting engagements.

Quantifiable outcome

• Leadership teams report functioning as real teams — not just representing their functions — after coaching engagements
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FIBS ry / EBEN FinlandminorOthersJuuriharja is associated with FIBS (Finnish Business Schools) and EBEN (European Business Ethics Network) Finland. The company displays the FIBS EBEN logos on its website, indicating membership in the Finnish business ethics community. This is a professional association/network affiliation rather than a formal GTM partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BTS: Swedish-headquartered business transformation and leadership accelerator firm focused on strategy execution and leadership development for global enterprises.
• Egon Zehnder: Major executive search and leadership advisory firm offering executive coaching and team effectiveness services to boards and C-suites across Europe, directly overlapping with Juuriharja's core buyer.
• DDI (Development Dimensions International): Large established leadership development and assessment provider; overlaps with Juuriharja's leadership team, supervisor, and values-based leadership offerings but at much greater scale and global reach.
• Spencer Stuart: Global executive search and leadership advisory firm with board advisory and CEO/succession practices that intersect with Juuriharja's C-suite and leadership team work.
• Korn Ferry: Global organizational consulting and executive search firm with a sizable leadership development and coaching practice that competes for the same enterprise leadership engagements.
• Cegos: International training, leadership, and organizational development group with a broad catalog of leadership and management programs targeting multinational enterprises.

Regional players

• Accountor Group: Finnish-origin HR, finance, and digital services provider serving SMEs and mid-market in Finland and the Nordics, an adjacent regional peer in Finnish HR and people services.
• Barona Group: Finnish staffing and HR services group offering workforce and people-management solutions across Finland, a regional comparable in the local HR services ecosystem.
• Mercuri Urval: Nordic-headquartered executive search and leadership consulting firm operating across Sweden, Finland, and the wider Nordics, a regional comparable for leadership advisory work.

Direct peers

• RHR International: Global boutique firm specializing in executive team coaching and leadership development, closely aligned with Juuriharja's leadership team and CEO coaching practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/juuriharja-consulting-group-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juuriharja Consulting Group Oy