RS Accounting and Tax Services

What RS Accounting and Tax Services does

RS Accounting and Tax Services, Inc. is a privately held, founder-owned certified public accounting firm headquartered at 100 E Whitestone Blvd., Suite 148-319 in Cedar Park, Texas. The company has operated for over 20 years under the leadership of Robin S. Parilo, CPA, who previously served 20 years in assistant controller, financial audit manager, and senior tax accountant roles at manufacturing companies and public accounting firms. The firm provides income tax preparation and filing, franchise tax services, year-round tax planning and projections, business entity type consulting, and government agency correspondence on behalf of clients.

The firm's service portfolio is built around licensed CPA expertise rather than proprietary technology. Core offerings include individual and business income tax preparation and filing, strategic tax planning and consulting, business entity structure advisory (sole proprietor, LLC, S-Corp, C-Corp, Partnership), and ongoing tax projections throughout the year. No software platform, mobile application, or AI-driven automation is described. The business model is fee-based professional services with revenue generated per engagement via consultations; pricing is not publicly disclosed and the firm offers complimentary initial consultations.

The go-to-market motion is relationship-led and local: customer acquisition occurs via phone, email, LinkedIn presence of the owner, and referrals through AICPA, NSA, and Cedar Park Chamber of Commerce memberships. The target customer base is self-employed individuals and small businesses across service-based verticals including consultants, professional services providers (attorneys, therapists, IT, chiropractors, etc.), and contractors (landscapers, pool service, painters, remodelers). Service areas include Cedar Park, Leander, Austin, and Chicago (Northwest Suburbs), with remote consultation capability supplementing the single physical headquarters.

Name

RS Accounting and Tax Services

Legal name

RS Accounting and Tax Services, Inc.

Website

https://rsaccountingandtax.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RS Accounting and Tax Services is a privately held CPA firm in Cedar Park, Texas, providing income tax preparation, filing, and consulting services to self-employed individuals and small businesses across the Austin metro and Chicago suburbs.

Ownership category

akta.pro rank

Product category

Tax Preparation and Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Tax Preparation Services (541213)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

Keywords

• Income tax preparation
• Tax consulting services
• Small business accounting
• Franchise tax filing
• Tax planning advisory

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Income Tax Preparation and Filing Services: Core revenue stream from preparing and filing individual and business income tax returns and franchise taxes. Services are delivered through licensed certified public accountants who provide consultation, planning, and filing services.
2. Tax Consulting and Advisory Services: Ongoing tax consultation services including income tax projections throughout the year, strategic planning to maximize deductions, and correspondence with governmental agencies on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RS Accounting and Tax Services, Inc. is a licensed CPA firm that prepares and files individual and business income taxes and franchise taxes, and provides ongoing tax planning and projections for self-employed individuals and small business owners. Services include strategic advice on business entity selection (sole proprietor, LLC, S-Corporation, C-Corporation, Partnership), year-round income tax projections, and correspondence with governmental agencies on behalf of clients.

Product overview

RS Accounting and Tax Services, Inc. is a small accounting firm offering a unified suite of tax preparation and consulting services for self-employed individuals and small businesses. The core offering combines income tax preparation and filing, tax planning and consulting, and business entity type consulting into an integrated service. The company, led by owner Robin S. Parilo, CPA, has over 20 years of experience helping clients understand business entities and income taxes, maximize deductions, and strategize on income tax projections throughout the year. Services are tailored to specific industries including consultants, professional services, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Tax Preparation and Filing Prompt and efficient preparation and filing of individual and business income taxes and franchise taxes, including correspondence with governmental agencies on behalf of clients. Targeted at self-employed individuals and small business owners in the greater Austin area and Chicago Northwest Suburbs.
• Tax Planning and Consulting Year-round strategic income tax planning and projections to maximize cash and profit resources, maximize deductions, minimize risk and penalties, and help clients achieve their financial goals.
• Business Entity Type Consulting Advisory on the tax implications of different business entity structures (sole proprietor, LLC, S-Corporation, C-Corporation, Partnership) to help clients choose and operate the most tax-efficient structure and avoid penalties.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• AICPA (American Institute of Certified Public Accountants)minorOthersProfessional membership association for certified public accountants. RS Accounting and Tax Services maintains membership, providing credibility and access to professional standards, resources, and networking within the accounting profession.
• NSA (National Society of Accountants)minorOthersProfessional organization representing accountants and tax professionals. Membership provides access to continuing education, professional development resources, and industry advocacy.
• Cedar Park Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber providing networking opportunities, community visibility, and potential referral business within the Cedar Park, TX market. The company is listed as a member of this regional business organization.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Pilot: Modern accounting, bookkeeping, and tax service for startups, freelancers, and small businesses. Comparable target customer (self-employed and small business owners) but delivered via a technology platform with bundled pricing.
• Bench: Tech-enabled bookkeeping and tax service for small businesses and self-employed owners. Targets the same customer segment with a software-augmented service model, representing the technology-enabled evolution of the same niche.

Broad incumbents

• H&R Block: Large national tax preparation retailer with DIY software plus in-office and virtual CPA services. Overlaps on individual and small business return preparation but at much greater scale and with a much broader product portfolio.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm with a dedicated small business services practice serving closely held companies and individuals. Comparable SMB tax and advisory offering, but at far greater scale and as part of a full-service national firm.
• Cherry Bekaert: Top-25 U.S. accounting firm providing tax, advisory, and accounting services to small and middle-market businesses. Overlaps on individual and small business tax services, though typically serving larger revenue tiers and more complex engagements.
• Jackson Hewitt: National retail tax preparation chain serving individual taxpayers and small businesses. Comparable customer base and seasonal filing focus, but operates a franchise-led retail model rather than a relationship-driven CPA advisory model.
• Liberty Tax: Franchise-based tax preparation chain offering individual and small business returns. Targets a similar self-employed and lower-income taxpayer demographic but at significantly larger scale via retail offices.
• Wipfli: Large U.S. accounting and advisory firm with a strong small business and closely-held company practice. Provides overlapping tax preparation and advisory services for SMBs, but as part of a much larger multi-service portfolio.

Direct peers

• 1-800Accountant: National virtual accounting and tax firm serving small businesses and self-employed individuals with similar service offering. Directly comparable model (CPA-led, consultation-based, tax prep + advisory) targeting the same SMB and freelance cohort.
• Padgett Business Services: Franchise network of local CPA firms providing accounting, tax, payroll, and advisory services to small businesses. Closely mirrors the SMB-focused, locally branded CPA delivery model that RS Accounting and Tax Services operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/robin-morquecho-47b3ab2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RS Accounting and Tax Services