Innoflow Technologies

What Innoflow Technologies does

Innoflow Technologies (Innoflow Technologies NZ Limited) is a privately held New Zealand wastewater treatment contractor founded in 1994 and headquartered in Auckland, with a sales presence in Australia. The company is the exclusive agent in New Zealand and parts of Australia for Orenco Systems Inc., distributing and installing AdvanTex modular textile-filter treatment systems spanning the AX10, AX20 AMP, AX40, AX60, AX100, AX-Max and AX-Mobile product lines, plus Pro-Tech PBR/rPBR, Orenco effluent sewers, VeriComm remote monitoring, ProSTEP pumping kits, and Dump-Ezy waste disposal stations. With cumulative installs in excess of 10,000 across New Zealand, Australia and the Pacific, Innoflow serves residential single-dwellings, multi-dwelling communities, retirement villages, marae and papakāinga, tourism and hospitality, food and retail, public toilets and campgrounds, schools, and remote/temporary sites including mining, military and disaster deployments.

The business model blends one-time custom system sales — design, hardware, and installation priced per project with multi-year contracts — with a recurring service annuity delivered through S3 Ltd (Sewage System Services), providing scheduled maintenance, 24/7 remote alarm monitoring, compliance management, repairs, and upgrades. Go-to-market is enterprise and sales-led via direct inquiry, consulting-engineer referrals, and a certified contractor network; case studies span luxury resorts (Kauri Cliffs, Furneaux Lodge, Wolgan Valley), planned communities (Jack's Point, Queenstown), wineries (Cable Bay), schools (Ararimu) and holiday parks (Glendhu Bay). Differentiation rests on the Orenco exclusive partnership, Water NZ-validated performance (#1 out of 40+ systems at OSET Trials since 2007), effluent quality 4-6x cleaner than peer systems, modular expandability, and 30 years of installed-base know-how.

The company has 11-50 employees with a leadership team of approximately 13 named professionals including CEO Mark Andrews, Chief Operations Manager Kevin Higham, Technical Manager Brent Hawthorn, and dedicated sales engineers across residential, commercial, and environmental segments. Innoflow is NZ-Privacy-Act and GDPR compliant, has no disclosed funding rounds, no parent company, no M&A activity, and no institutional investors in the source data.

Name

Innoflow Technologies

Legal name

Innoflow Technologies NZ Limited

Website

https://innoflow.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Innoflow Technologies is a New Zealand-headquartered wastewater treatment contractor and exclusive Orenco agent, designing, installing, and servicing modular AdvanTex treatment systems for residential, commercial, community, tourism, and remote sites across New Zealand, Australia, and the Pacific.

Ownership category

akta.pro rank

Product category

Wastewater Treatment Systems

NAICS

Sewage Treatment Facilities (22132), Water, Sewage and Other Systems (2213), Waste Treatment and Disposal (56221)

SIC

Sanitary Services (4950), Electric, Gas & Sanitary Services (4900), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)

akta.pro secondary industries

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Industrial Wastewater & Effluent Treatment Services (BPALAHAD), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Wastewater treatment systems
• Onsite effluent treatment
• Modular treatment pods
• Residential wastewater solutions
• Commercial effluent systems

Headquarters

HQ city

Pymble

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wastewater Treatment System Sales and Installation: Design, supply, and installation of custom AdvanTex wastewater treatment systems for residential, commercial, and community applications. Revenue generated from system hardware, design services, and installation labor.
2. Maintenance and Servicing Contracts: Ongoing maintenance services through S3 Ltd including scheduled servicing, remote alarm monitoring (365 days/year), emergency call-outs, compliance management, repairs, and upgrades.
3. Dump-Ezy Product Distribution: Distribution of Dump-Ezy waste disposal stations in New Zealand as exclusive distributor, providing water supply systems, pumps, and backflow preventers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innoflow designs, supplies, installs, and maintains modular on-site wastewater treatment systems based on Orenco's AdvanTex textile filter technology for residential, commercial, and community customers across New Zealand, Australia, and the Pacific. Offerings range from single-dwelling treatment pods to large community-scale effluent sewer systems, complemented by ongoing maintenance contracts and remote monitoring services delivered through S3 Ltd.

Product overview

Innoflow Technologies provides wastewater treatment solutions centered on the AdvanTex modular treatment system platform. The core offering combines various AdvanTex treatment pods (AX10, AX20, AX40, AX60, AX100, AX-Max, AX-Mobile) with Orenco technologies including effluent sewers, Pro-Tech PBR systems, and VeriComm monitoring. Additional products include Dump-Ezy waste disposal stations. These modular systems are designed for residential, commercial, community, and remote/temporary applications, with products ranging from individual treatment pods to comprehensive community-wide systems. The company operates as the exclusive agent for Orenco Systems Inc. in New Zealand and parts of Australia.

Differentiator

Problem solved

Functional benefit

Brands

• AdvanTex: Wastewater treatment product line including AX10, AX20, AX40, AX60, AX100, and AX-Max models.

Products and services

• AdvanTex AX10 Treatment Pod
• AX20 AMP (AdvanTex Package)
• AX40 AdvanTex Nitrogen-Reducing System
• AX60 Textile Filter
• AX100 Treatment Pod
• AX-Max System
• Pro-Tech PBR (Packed Bed Reactor)
• Pro-Tech rPBR (Recirculating Packed Bed Reactor)
• Orenco Effluent Sewer
• AX-Mobile Portable System
• Dump-Ezy Waste Disposal Station
• Wastewater System Design and Installation Service
• Maintenance and Servicing Contracts (via S3 Ltd)

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Orenco Systems Inc.coreTechnology or Integration · 1 January 1994Exclusive agency partnership since 1994. Innoflow is the exclusive agent for Orenco Systems Inc. in New Zealand and parts of Australia, providing expert knowledge and high-quality equipment including AdvanTex treatment systems, effluent sewers, and component technologies.
• S3 Ltd (Sewage System Services)coreImplementation/ SI/ Consulting PartnerApproved service provider for Innoflow, offering routine servicing and maintenance for residential and commercial wastewater treatment systems. Services include scheduled maintenance, remote alarm monitoring 365 days per year, and emergency call-outs.
• Professional Consulting Engineers NetworkminorImplementation/ SI/ Consulting PartnerAccess to network of professional consulting engineers for project support, design collaboration, and assistance with planning and consenting processes.
• Auckland Council Healthy WatersminorStrategic or Co-development PartnerPartnership with Auckland Council Healthy Waters for stormwater infiltration management projects, such as the Kokako Lodge maintenance project.
• Dump-EzycoreChannel Partner/ Reseller/ DistributorExclusive distributor of Dump-Ezy waste disposal stations in New Zealand. Dump-Ezy is an Australian-made product for caravan parks, marinas, campgrounds, and public facilities. Innoflow provides components or complete installed systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Biomicrobics: Biomicrobics is a US manufacturer of decentralized and packaged wastewater treatment systems (MicroFAST, BioBarrier) used for residential, commercial, and community applications. It competes in the same product category as AdvanTex and could expand into Innoflow's ANZ territory.
• Orenco Systems: Orenco Systems is the US-based inventor and manufacturer of AdvanTex technology and Innoflow's exclusive principal partner. As the originator and global supplier of the same product line, Orenco represents both a critical partner and a broader incumbent that could bypass Innoflow in the ANZ market.
• Infiltrator Water Technologies: Infiltrator is a large US-based manufacturer of decentralized wastewater components and treatment systems. As a much larger incumbent in the on-site wastewater space, Infiltrator could enter the ANZ market and compete with Innoflow's AdvanTex-based offering.

Regional players

• Conder Environmental Solutions: Conder is a UK manufacturer of packaged wastewater treatment plants serving residential, commercial, and industrial markets. As a regional player with overlapping technology and customer segments, it represents a comparable business model for cross-market benchmarking.

Emerging players

• Clearford Water Systems: Clearford is a Canadian provider of integrated water and wastewater management solutions, including decentralized collection and treatment systems. It serves similar small-community and commercial customers with comparable packaged wastewater technology.
• Tricel: Tricel is an Ireland-based manufacturer of wastewater treatment systems, including packaged treatment plants for residential and commercial use. It is an emerging international player in the decentralized wastewater space with comparable products to AdvanTex.

Direct peers

• Taylex Group: Taylex is an Australian manufacturer of domestic and commercial wastewater treatment systems, competing head-to-head with Innoflow in the ANZ on-site wastewater market with a similar sales/installation/service model.
• Ozzi Kleen: Ozzi Kleen (by Waterco) is an Australian manufacturer of residential and commercial wastewater treatment plants, offering competing decentralized systems to AdvanTex across Australia with similar target segments and distribution model.
• Aquatec Treatment Systems: Aquatec is a New Zealand-based wastewater treatment provider offering on-site and decentralized systems for residential and commercial applications, competing directly with Innoflow in the NZ domestic market.
• Fuji Clean Australia: Fuji Clean manufactures and distributes decentralized residential and commercial wastewater treatment systems across Australia and New Zealand, directly competing with Innoflow's AdvanTex offerings in similar on-site treatment applications for homes, communities, and commercial sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innoflow-technologies-nz-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoflow Technologies