Bird In Hand
- Company typePrivate
- Founded1997
- HeadquartersWoodside, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bird In Hand does
Bird In Hand is a family-owned Australian winery founded in 1997 by Andrew Nugent and headquartered in the Adelaide Hills of South Australia. The company produces cool-climate wines across multiple tiers — Tribute, Nest Egg, Bird in Hand, Bush, and Tasmanian — and controls approximately 640 acres of vineyard land spanning South Australia and Tasmania. Beyond wine production, Bird In Hand operates an integrated hospitality and lifestyle platform comprising the LVN Restaurant, a Cellar Door tasting venue, on-site 'O' Quarters accommodation, and a private events and weddings business priced at $155-$195 per person with minimum spends of $8,000-$15,000.
The company runs a multi-channel distribution model that combines direct-to-consumer sales through its cellar door and e-commerce, a subscription wine club called Flight Club offering members a 20% discount, and international wholesale distribution to the United Kingdom, Japan, Canada, China, and New Zealand. Named UK retail partners include Waitrose, Oxford Wine Co, Weavers, and Tanners. Event-driven and DTC revenue is complemented by recurring subscription and wholesale streams, producing a diversified mix by channel and geography.
Bird In Hand has been actively expanding into Tasmania through a 400-acre property acquisition at Seymour, a 10.1-hectare long-term lease in Tamar Valley, the Finniss River Estate vineyard development (first harvest scheduled for 2025), and a new hospitality venue planned at the Royal Tasmanian Botanical Gardens in Hobart for 2025/2026. Production is led by Senior Winemaker Sarah Burvill, who has overseen 27 vintages, with technical direction from Consultant Winemaker Sam Harrop MW. The company has invested in sustainability infrastructure including on-site solar generation and has earned industry recognition, including Wine of the Year in 2015 and Garden of the Year in 2024.
Bird In Hand firmographics
Firmographics- Name
- Bird In Hand
- Legal name
- Bottle in Hand Pty Ltd
- Website
- https://birdinhand.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bird In Hand industry classification
Industry- Product category
- Premium Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Bird In Hand is headquartered
LocationHeadquarters
- HQ city
- Woodside
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Bird In Hand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Direct-to-consumer wine sales through e-commerce storefront and cellar door locations. Four wine series: Tribute Series (premium), Nest Egg, Bird in Hand, Bush (value), and Tasmanian Series. Subscription membership through Flight Club offering bi-annual cases with 20% discount.
- Hospitality & Events: Revenue from restaurant operations (LVN Restaurant), venue hire for weddings and events, and accommodation ('O' Quarters luxury private accommodation). Event packages range from $155-$195 per person for dining experiences, with minimum spends of $8,000-$15,000 for private venue hire.
- Wholesale Distribution: Wholesale wine sales through a network of agents across Australian states and international markets including UK, Japan, Canada, China, and New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flight Club Membership - Private Members Club |
| Unit Pricing | Multi-year contract | LVN Restaurant Sit-Down Event |
| Unit Pricing | Multi-year contract | LVN Cocktail Event |
| Unit Pricing | Multi-year contract | Barrel Hall Large Group Event |
| Unit Pricing | Multi-year contract | Barrel Hall Small Group Event |
| Unit Pricing | Pay-as-you-go | Beverage Packages |
| Unit Pricing | Pay-as-you-go | Winter Reds Wine Tasting Event |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Bird In Hand product offering
Product offeringCore offering
Bird In Hand is a family-owned winery that produces and sells cool-climate wines across five series (Tribute, Nest Egg, Bird In Hand, Bush, and Tasmanian). Alongside wine, it operates a cellar door tasting venue, the LVN restaurant, luxury on-site accommodation ('O' Quarters), and weddings and events venues in Adelaide Hills, South Australia and in Tasmania. The company also runs Flight Club, a direct-to-consumer wine subscription offering.
Product overview
Bird in Hand is a family-owned winery producing cool-climate wines across five distinct series: Tribute Series (ultra-premium), Nest Egg Series (small-parcel premium), Bird in Hand Series (core premium), Bush Series (accessible entry), and Tasmanian Series (regional specialty). Beyond wine production, the company operates a hospitality division offering wine tasting at the Cellar Door, fine dining at LVN Restaurant, luxury accommodation at 'O' Quarters, and event venues for weddings and private functions. The Flight Club subscription membership provides wine enthusiasts with bi-annual curated wine cases and exclusive privileges.
Differentiator
Problem solved
Functional benefit
Brands
- Flight Club: Private members club for loyal wine-lovers offering 20% discount on all wines, private estate access, exclusive event invites, and bi-annual case of seasonal wines.
Products and services
- Tribute Series wine Flagship tier of Bird In Hand wines, representing the ultra-premium end of the portfolio for collectors and fine-dining customers.
- Nest Egg Series wine Premium tier of Bird In Hand wines positioned for collectors and long-cellaring customers, sitting alongside the flagship Tribute series.
- Bird In Hand Series wine The signature tier named after the winery itself, forming the core of the Bird In Hand wine range for everyday premium consumption and hospitality customers.
- Bush Series wine Entry-level tier of Bird In Hand wines, designed for everyday consumption and broader customer reach across retail and hospitality channels.
- Tasmanian Series wine Series of wines produced from Tasmanian fruit, complementing the Adelaide Hills portfolio and supporting the company's multi-region cool-climate offer.
- Flight Club wine subscription Subscription-based wine club delivering regular bottles or curated cases of Bird In Hand wines to enrolled members, often including allocated or limited-release releases for collector subscribers.
- Cellar Door tasting experience In-person tasting and bottle purchase experience at the winery, where visitors sample the full wine portfolio and buy wine directly from the producer.
- LVN Restaurant On-property restaurant under Executive Chef Jacob Davey, offering wine-paired dining built around the Bird In Hand portfolio for cellar door and event guests.
- 'O' Quarters luxury accommodation On-site luxury accommodation at the winery enabling overnight vineyard stays, typically bundled with wine experiences and used for weddings and corporate retreats.
- Weddings and events venues End-to-end wedding and corporate event service combining vineyard venues (Adelaide Hills, Tamar Valley, Royal Tasmanian Botanical Gardens), on-site catering via LVN, and accommodation via 'O' Quarters.
Quantifiable outcome
- Winestate Magazine Wine of the Year 2015
- +1 more outcomes
Companies that use Bird In Hand
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Bird In Hand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bird In Hand partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hugo Michell GallerycoreLong-standing relationship with Hugo Michell Gallery featuring a curated collection of contemporary art at the Cellar Door and LVN Restaurant. Collaboration includes showcasing First Nations art and supporting emerging artists. Hugo Michell describes it as a dynamic contemporary art collection with unwavering support for artists.
- GRN Corporation (Japan)minorExclusive distribution partner for Bird in Hand wines in Japan. Contact: Ikuko Nakayama.
- Seckford Agencies (UK)minorUK distribution agent for Bird in Hand wines. Contact: Pippa Woods.
- Case for Wine (Canada)minorOntario, Canada distribution partner. Contact: Patricia Arhontakis.
- CWS (China)minorChina distribution partner. Contact: Vincent Simon.
- Red and White (New Zealand)minorNew Zealand distribution partner. Contact: Dave Aberhart.
- WaitroseminorUK retailer stockist of Bird in Hand wines.
- KickStart for KidsminorBird in Hand Foundation supports KickStart for Kids Annual Christmas Party, bringing joy to children in need during the festive season.
- Uluru StatementcoreBird in Hand supports the Uluru Statement from the Heart, advocating for Voice, Treaty, and Truth. The company has a Reconciliation Action Plan and acknowledges the Traditional Custodians of the Land.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Bird In Hand competitors and assessment
Company assessmentDirect peers
- Yalumba: Australia's oldest family-owned winery (Barossa) with cellar door, fine-dining restaurant (Yalumba Wine Room), and heritage gardens. Direct comparable on multi-generational family ownership, estate hospitality, and international distribution, though at materially larger scale.
- d'Arenberg: Family-owned South Australian winery (McLaren Vale) with extensive restaurant and tasting room operations (d'Arry's Verandah, Salvador Dalí-inspired Cube). Comparable scale and similarly diversified wine-plus-hospitality model; broader varietal portfolio than Bird in Hand.
- Henschke: Sixth-generation family-owned premium Australian winery producing estate-grown cool-climate wines from Eden Valley. Highly comparable on family ownership, premium tiering, multi-vineyard estate model, and on-site hospitality; key difference is region (Eden Valley/Hill of Grace vs. Adelaide Hills/Tasmania).
- Torbreck Wines: Boutique premium Barossa winery focused on Rhône-style reds with strong international distribution and on-premise presence. Comparable on premium small-lot winemaking, international wholesale reach, and brand-story-led marketing, though Bird in Hand is more hospitality-heavy.
- Josef Chromy Wines: Tasmanian premium cool-climate winery with cellar door, restaurant, and function venue. Closest competitor in the new Tasmania expansion geography given shared focus on Pinot Noir, Chardonnay, Riesling, and on-site hospitality/events.
- Shaw + Smith: Family-led Adelaide Hills winery specializing in cool-climate Chardonnay, Pinot Noir, and Shiraz with on-premise dining and a cellar door. Closest direct competitor given shared Adelaide Hills terroir, similar premium positioning, comparable scale, and overlapping DTC/event business model.
- The Lane Vineyard: Adelaide Hills premium cool-climate winery with cellar door, restaurant (The Lane Pantry), and event venue. Strong direct comparable on shared Adelaide Hills terroir, on-site hospitality, and premium price-point positioning at similar scale.
Emerging players
- Cloudy Bay: Premium New Zealand winery owned by LVMH, specializing in Sauvignon Blanc and method traditionnelle sparkling from Marlborough. Comparable on premium positioning, cool-climate credentials, sparkling expertise, and international hospitality distribution; useful analog for Bird in Hand's Tasmanian Series ambitions.
Broad incumbents
- Penfolds (Treasury Wine Estates): Largest premium Australian wine brand globally (parent: Treasury Wine Estates), spanning multi-region sourcing, luxury tiers, and worldwide distribution. Comparable on cool-climate and premium positioning but at vastly greater scale; serves as both competitor and benchmark for Bird in Hand's premium tier aspirations.
- Taittinger: Established Champagne house with strong Traditional Method sparkling expertise and global hospitality distribution. Relevant comparable for Bird in Hand's Traditional Method sparkling range and premium on-premise positioning, though at far larger scale.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bird In Hand social profiles
Digital presenceBird In Hand compliance and trust
Trust signalCompliance1 record
Bird In Hand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bird In Hand leadership team
Management profileNumber of profiles
Profiles6 records
Bird In Hand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bird In Hand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bird In Hand
What does Bird In Hand do?
Bird In Hand is a family-owned winery that produces and sells cool-climate wines across five series (Tribute, Nest Egg, Bird In Hand, Bush, and Tasmanian). Alongside wine, it operates a cellar door tasting venue, the LVN restaurant, luxury on-site accommodation ('O' Quarters), and weddings and events venues in Adelaide Hills, South Australia and in Tasmania. The company also runs Flight Club, a direct-to-consumer wine subscription offering.
Is Bird In Hand a public or private company?
Bird In Hand is a private company. It is classified as family owned and is currently operating.
When was Bird In Hand founded?
Bird In Hand was founded in 1997. It employs 11 to 50 people.
Where is Bird In Hand based?
Bird In Hand is headquartered in Woodside, Australia, in the Oceania region.
How does Bird In Hand make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are hospitality & Events and wholesale Distribution.
Who are Bird In Hand's main competitors?
Direct peers on record are Yalumba, d'Arenberg, Henschke, Torbreck Wines, Josef Chromy Wines, Shaw + Smith and The Lane Vineyard. Cloudy Bay is listed as an emerging player. Broad incumbents are Penfolds (Treasury Wine Estates) and Taittinger.
Does Bird In Hand have an API?
No public API is recorded for Bird In Hand.
What industry is Bird In Hand in?
Bird In Hand's product category is Premium Winery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312130 and its SIC code is 5180.