Bird In Hand

What Bird In Hand does

Bird In Hand is a family-owned Australian winery founded in 1997 by Andrew Nugent and headquartered in the Adelaide Hills of South Australia. The company produces cool-climate wines across multiple tiers — Tribute, Nest Egg, Bird in Hand, Bush, and Tasmanian — and controls approximately 640 acres of vineyard land spanning South Australia and Tasmania. Beyond wine production, Bird In Hand operates an integrated hospitality and lifestyle platform comprising the LVN Restaurant, a Cellar Door tasting venue, on-site 'O' Quarters accommodation, and a private events and weddings business priced at $155-$195 per person with minimum spends of $8,000-$15,000.

The company runs a multi-channel distribution model that combines direct-to-consumer sales through its cellar door and e-commerce, a subscription wine club called Flight Club offering members a 20% discount, and international wholesale distribution to the United Kingdom, Japan, Canada, China, and New Zealand. Named UK retail partners include Waitrose, Oxford Wine Co, Weavers, and Tanners. Event-driven and DTC revenue is complemented by recurring subscription and wholesale streams, producing a diversified mix by channel and geography.

Bird In Hand has been actively expanding into Tasmania through a 400-acre property acquisition at Seymour, a 10.1-hectare long-term lease in Tamar Valley, the Finniss River Estate vineyard development (first harvest scheduled for 2025), and a new hospitality venue planned at the Royal Tasmanian Botanical Gardens in Hobart for 2025/2026. Production is led by Senior Winemaker Sarah Burvill, who has overseen 27 vintages, with technical direction from Consultant Winemaker Sam Harrop MW. The company has invested in sustainability infrastructure including on-site solar generation and has earned industry recognition, including Wine of the Year in 2015 and Garden of the Year in 2024.

Name

Bird In Hand

Legal name

Bottle in Hand Pty Ltd

Website

https://birdinhand.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Cool-climate winemaking
• Premium wine production
• Vineyard hospitality
• Wine subscription club
• Cellar door tastings

Headquarters

HQ city

Woodside

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through e-commerce storefront and cellar door locations. Four wine series: Tribute Series (premium), Nest Egg, Bird in Hand, Bush (value), and Tasmanian Series. Subscription membership through Flight Club offering bi-annual cases with 20% discount.
2. Hospitality & Events: Revenue from restaurant operations (LVN Restaurant), venue hire for weddings and events, and accommodation ('O' Quarters luxury private accommodation). Event packages range from $155-$195 per person for dining experiences, with minimum spends of $8,000-$15,000 for private venue hire.
3. Wholesale Distribution: Wholesale wine sales through a network of agents across Australian states and international markets including UK, Japan, Canada, China, and New Zealand.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bird In Hand is a family-owned winery that produces and sells cool-climate wines across five series (Tribute, Nest Egg, Bird In Hand, Bush, and Tasmanian). Alongside wine, it operates a cellar door tasting venue, the LVN restaurant, luxury on-site accommodation ('O' Quarters), and weddings and events venues in Adelaide Hills, South Australia and in Tasmania. The company also runs Flight Club, a direct-to-consumer wine subscription offering.

Product overview

Bird in Hand is a family-owned winery producing cool-climate wines across five distinct series: Tribute Series (ultra-premium), Nest Egg Series (small-parcel premium), Bird in Hand Series (core premium), Bush Series (accessible entry), and Tasmanian Series (regional specialty). Beyond wine production, the company operates a hospitality division offering wine tasting at the Cellar Door, fine dining at LVN Restaurant, luxury accommodation at 'O' Quarters, and event venues for weddings and private functions. The Flight Club subscription membership provides wine enthusiasts with bi-annual curated wine cases and exclusive privileges.

Differentiator

Problem solved

Functional benefit

Brands

• Flight Club: Private members club for loyal wine-lovers offering 20% discount on all wines, private estate access, exclusive event invites, and bi-annual case of seasonal wines.

Products and services

• Tribute Series wine Flagship tier of Bird In Hand wines, representing the ultra-premium end of the portfolio for collectors and fine-dining customers.
• Nest Egg Series wine Premium tier of Bird In Hand wines positioned for collectors and long-cellaring customers, sitting alongside the flagship Tribute series.
• Bird In Hand Series wine The signature tier named after the winery itself, forming the core of the Bird In Hand wine range for everyday premium consumption and hospitality customers.
• Bush Series wine Entry-level tier of Bird In Hand wines, designed for everyday consumption and broader customer reach across retail and hospitality channels.
• Tasmanian Series wine Series of wines produced from Tasmanian fruit, complementing the Adelaide Hills portfolio and supporting the company's multi-region cool-climate offer.
• Flight Club wine subscription Subscription-based wine club delivering regular bottles or curated cases of Bird In Hand wines to enrolled members, often including allocated or limited-release releases for collector subscribers.
• Cellar Door tasting experience In-person tasting and bottle purchase experience at the winery, where visitors sample the full wine portfolio and buy wine directly from the producer.
• LVN Restaurant On-property restaurant under Executive Chef Jacob Davey, offering wine-paired dining built around the Bird In Hand portfolio for cellar door and event guests.
• 'O' Quarters luxury accommodation On-site luxury accommodation at the winery enabling overnight vineyard stays, typically bundled with wine experiences and used for weddings and corporate retreats.
• Weddings and events venues End-to-end wedding and corporate event service combining vineyard venues (Adelaide Hills, Tamar Valley, Royal Tasmanian Botanical Gardens), on-site catering via LVN, and accommodation via 'O' Quarters.

Quantifiable outcome

• Winestate Magazine Wine of the Year 2015
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hugo Michell GallerycoreStrategic or Co-development PartnerLong-standing relationship with Hugo Michell Gallery featuring a curated collection of contemporary art at the Cellar Door and LVN Restaurant. Collaboration includes showcasing First Nations art and supporting emerging artists. Hugo Michell describes it as a dynamic contemporary art collection with unwavering support for artists.
• GRN Corporation (Japan)minorChannel Partner/ Reseller/ DistributorExclusive distribution partner for Bird in Hand wines in Japan. Contact: Ikuko Nakayama.
• Seckford Agencies (UK)minorChannel Partner/ Reseller/ DistributorUK distribution agent for Bird in Hand wines. Contact: Pippa Woods.
• Case for Wine (Canada)minorChannel Partner/ Reseller/ DistributorOntario, Canada distribution partner. Contact: Patricia Arhontakis.
• CWS (China)minorChannel Partner/ Reseller/ DistributorChina distribution partner. Contact: Vincent Simon.
• Red and White (New Zealand)minorChannel Partner/ Reseller/ DistributorNew Zealand distribution partner. Contact: Dave Aberhart.
• WaitroseminorChannel Partner/ Reseller/ DistributorUK retailer stockist of Bird in Hand wines.
• KickStart for KidsminorOthersBird in Hand Foundation supports KickStart for Kids Annual Christmas Party, bringing joy to children in need during the festive season.
• Uluru StatementcoreOthersBird in Hand supports the Uluru Statement from the Heart, advocating for Voice, Treaty, and Truth. The company has a Reconciliation Action Plan and acknowledges the Traditional Custodians of the Land.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Yalumba: Australia's oldest family-owned winery (Barossa) with cellar door, fine-dining restaurant (Yalumba Wine Room), and heritage gardens. Direct comparable on multi-generational family ownership, estate hospitality, and international distribution, though at materially larger scale.
• d'Arenberg: Family-owned South Australian winery (McLaren Vale) with extensive restaurant and tasting room operations (d'Arry's Verandah, Salvador Dalí-inspired Cube). Comparable scale and similarly diversified wine-plus-hospitality model; broader varietal portfolio than Bird in Hand.
• Henschke: Sixth-generation family-owned premium Australian winery producing estate-grown cool-climate wines from Eden Valley. Highly comparable on family ownership, premium tiering, multi-vineyard estate model, and on-site hospitality; key difference is region (Eden Valley/Hill of Grace vs. Adelaide Hills/Tasmania).
• Torbreck Wines: Boutique premium Barossa winery focused on Rhône-style reds with strong international distribution and on-premise presence. Comparable on premium small-lot winemaking, international wholesale reach, and brand-story-led marketing, though Bird in Hand is more hospitality-heavy.
• Josef Chromy Wines: Tasmanian premium cool-climate winery with cellar door, restaurant, and function venue. Closest competitor in the new Tasmania expansion geography given shared focus on Pinot Noir, Chardonnay, Riesling, and on-site hospitality/events.
• Shaw + Smith: Family-led Adelaide Hills winery specializing in cool-climate Chardonnay, Pinot Noir, and Shiraz with on-premise dining and a cellar door. Closest direct competitor given shared Adelaide Hills terroir, similar premium positioning, comparable scale, and overlapping DTC/event business model.
• The Lane Vineyard: Adelaide Hills premium cool-climate winery with cellar door, restaurant (The Lane Pantry), and event venue. Strong direct comparable on shared Adelaide Hills terroir, on-site hospitality, and premium price-point positioning at similar scale.

Emerging players

• Cloudy Bay: Premium New Zealand winery owned by LVMH, specializing in Sauvignon Blanc and method traditionnelle sparkling from Marlborough. Comparable on premium positioning, cool-climate credentials, sparkling expertise, and international hospitality distribution; useful analog for Bird in Hand's Tasmanian Series ambitions.

Broad incumbents

• Penfolds (Treasury Wine Estates): Largest premium Australian wine brand globally (parent: Treasury Wine Estates), spanning multi-region sourcing, luxury tiers, and worldwide distribution. Comparable on cool-climate and premium positioning but at vastly greater scale; serves as both competitor and benchmark for Bird in Hand's premium tier aspirations.
• Taittinger: Established Champagne house with strong Traditional Method sparkling expertise and global hospitality distribution. Relevant comparable for Bird in Hand's Traditional Method sparkling range and premium on-premise positioning, though at far larger scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/birdinhandwinery
• Instagraminstagram.com/birdinhandwine
• Xx.com/birdinhandwine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird In Hand