HouseStory
HouseStory is a privately-held Indian home-services marketplace operating across Indore, Gwalior, and Bhopal, offering 999+ on-demand services via a mobile app to residential consumers seeking handyman, appliance, cleaning, renovation, and event services.
- Company typePrivate
- Founded2018
- HeadquartersIndore, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
HouseStory firmographics
Firmographics- Name
- HouseStory
- Website
- https://housestory.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HouseStory is a privately-held Indian home-services marketplace operating across Indore, Gwalior, and Bhopal, offering 999+ on-demand services via a mobile app to residential consumers seeking handyman, appliance, cleaning, renovation, and event services.
- Ownership category
- akta.pro rank
HouseStory industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Services to Buildings and Dwellings (5617), Other Services to Buildings and Dwellings (561790), Home Furnishings Retailers (44912)
- SIC
- Services-To Dwellings & Other Buildings (7340), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
- akta.pro secondary industries
- Household Management & Lifestyle Administration (HSACAIAC), Residential Whole-Home Organizing (HSAFAKAA)
Keywords
Where HouseStory is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
HouseStory business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
HouseStory product offering
Product offeringCore offering
HouseStory operates an online marketplace platform that aggregates 999+ home and lifestyle services and connects consumers in Indore, Gwalior, and Bhopal with service providers across categories such as handyman work, home appliance installation/repair, cleaning, interior design, furniture, grooming, renovation, business and domestic solutions, wedding and event services, personal services, and gadget repair. Customers access services primarily through a mobile application (version 2.1.4) and the housestory.in website.
Differentiator
Problem solved
Functional benefit
Products and services
- Handyman Services On-demand handyman services for home repairs and maintenance tasks, offered to consumers in Indore, Gwalior, and Bhopal via the HouseStory platform.
- Home Appliances Services Installation, repair, and maintenance services for home appliances, booked through the HouseStory platform.
- Cleaning Services Professional residential cleaning services booked through the HouseStory platform.
- House Interior Interior design and decoration services for residential homes, offered via the HouseStory platform.
- New Furniture Furniture sales and delivery services for residential customers, available through the HouseStory platform.
- Grooming Services At-home grooming and personal beautification services for individuals, booked through the HouseStory platform.
- Renovation Services Home renovation and remodeling services for residential properties, offered via the HouseStory platform.
- Business Solution Services Commercial and business-oriented home and office services, targeted at small businesses and commercial clients in HouseStory's served cities.
- Domestic Solution Services General domestic and household support services for residential customers, offered through the HouseStory platform.
- Wedding & Events Services Event planning and wedding-related services booked through the HouseStory platform.
- Personal Services Personalized at-home services for individual consumer needs, available via the HouseStory platform.
- Gadget Repair Services Repair services for electronic gadgets and devices, offered to consumers through the HouseStory platform.
- 999+ Services Platform HouseStory's overarching multi-service marketplace platform that aggregates 999+ home and lifestyle services across handyman, cleaning, interior, furniture, renovation, events, and gadget repair categories, served via mobile app and website to customers in Indore, Gwalior, and Bhopal.
Companies that use HouseStory
Customer profileIdeal customer profiles2 records
HouseStory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HouseStory competitors and assessment
Company assessmentBroad incumbents
- Angi (Angie's List): Large U.S. home-services platform connecting consumers with pre-screened local service professionals across hundreds of categories — comparable marketplace model, broader geographic reach, and stronger brand authority than HouseStory.
- TaskRabbit: Global marketplace connecting users to local handymen, cleaners, movers, and assemblers — operates the same aggregator business model as HouseStory but at international scale and with stronger brand recognition.
- Helpling: International online marketplace for home and personal services, with strong presence in cleaning and household help — comparable to HouseStory in service aggregation and digital booking, though operating across multiple geographies outside India.
- Thumbtack: U.S. home-services marketplace that matches customers with local professionals for home improvement, cleaning, repairs, and events — a broad incumbent with the same multi-category aggregation model HouseStory uses in central India.
Direct peers
- Housejoy: India-based home-services platform providing cleaning, handyman, appliance repair, pest control, and renovation services — closely aligned with HouseStory's bundled service offering and tier-1/2 city focus.
- Urban Company (formerly UrbanClap): India's largest home-services marketplace offering handyman, cleaning, appliance repair, beauty, and interior services via a tech platform — directly comparable to HouseStory in model, vertical mix, and target customer, but at national scale and with significant venture backing.
- Bro4u: Indian on-demand home-services marketplace covering cleaning, appliance, carpentry, plumbing, and electrician services with a comparable aggregation business model targeting Indian households.
Emerging players
- NoBroker (NoBrokerHood): Indian real-estate and household-services platform whose NoBrokerHood offering provides paid helpers, cleaning, and maintenance services to residents of managed apartment communities — overlaps with HouseStory's domestic and handyman services for a similar end-customer.
Market position
Customer concentration
HouseStory social profiles
Digital presenceHouseStory financial estimates
Financial estimateRevenue estimate
Valuation estimate
HouseStory leadership team
Management profileNumber of profiles
HouseStory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HouseStory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HouseStory
What does HouseStory do?
HouseStory operates an online marketplace platform that aggregates 999+ home and lifestyle services and connects consumers in Indore, Gwalior, and Bhopal with service providers across categories such as handyman work, home appliance installation/repair, cleaning, interior design, furniture, grooming, renovation, business and domestic solutions, wedding and event services, personal services, and gadget repair. Customers access services primarily through a mobile application (version 2.1.4) and the housestory.in website.
Is HouseStory a public or private company?
HouseStory is a private company. It is classified as unknown and is currently operating.
When was HouseStory founded?
HouseStory was founded in 2018. It employs 51 to 100 people.
Where is HouseStory based?
HouseStory is headquartered in Indore, India, in the Asia region.
Who are HouseStory's main competitors?
Broad incumbents on record are Angi (Angie's List), TaskRabbit, Helpling and Thumbtack. Direct peers are Housejoy, Urban Company (formerly UrbanClap) and Bro4u. NoBroker (NoBrokerHood) is listed as an emerging player.
Does HouseStory have an API?
No public API is recorded for HouseStory.
What industry is HouseStory in?
HouseStory's product category is Home Services Marketplace. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management, with a secondary code of HSACAIAC, Household Management & Lifestyle Administration. Its NAICS code is 5617 and its SIC code is 7340.