Double L Motors

What Double L Motors does

Double L Motors (legal entity Double L Motors 2008 Ltd.) is a privately held, family-owned used car dealership operating from a single showroom at 1509 9th Avenue S.E. in Calgary's Historic Inglewood neighborhood, Alberta. Founded in 1979 and licensed by AMVIC, the company retails pre-owned vehicles across multiple body styles — SUVs, coupes, hatchbacks, sedans, minivans, and wagons — sourced from approximately 22 manufacturers including Acura, BMW, Ford, Honda, Toyota, and Volvo, with vehicle pricing spanning from under $10,000 to above $50,000. The dealership bundles Carfax vehicle history reports, mechanical fitness assessments, and a standard powertrain warranty with each vehicle, and offers optional extended warranty coverage.

The company's revenue model rests on three streams: one-time used vehicle sales, financing arranged through in-house and third-party lender partnerships (including for subprime and credit-rebuilding scenarios), and recurring extended warranty and service contract revenue. Distribution is single-channel direct sales at the physical dealership, supplemented by a website with inventory listings, online financing application, and a payment calculator. Customer acquisition relies on SEO, organic social (Facebook, Pinterest), and a $400 referral program.

The business is operated by a small management team led by General Manager Waleed Assef, with no disclosed external investors, no parent company, no funding rounds, and no M&A activity. Customer segments are diversified across general consumer buyers, credit-challenged buyers, and economy-conscious buyers, with a horizontal segmentation approach. The dealership draws customers primarily from Calgary and surrounding Alberta communities including Airdrie, Red Deer, and Okotoks.

Name

Double L Motors

Legal name

Double L Motors 2008 Ltd.

Website

https://doublelmotors.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Double L Motors is a family-owned used car dealership in Calgary, Alberta, founded in 1979, retailing inspected pre-owned vehicles with in-house and third-party financing for all credit tiers. It serves individual retail buyers across the Calgary metropolitan area and surrounding Alberta communities.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Used car dealership
• Vehicle financing services
• Pre-owned vehicle sales
• Bad credit auto loans
• Automotive retail

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling pre-owned vehicles. Vehicles range from economy to luxury brands with prices spanning from under $10,000 to above $50,000.
2. Financing Services: In-house and third-party financing services providing installment loans for vehicle purchases. Offers financing options for good credit, bad credit, and no credit scenarios with monthly or bi-weekly payment options.
3. Extended Warranties and Service Contracts: Additional warranty options and extended service contracts available for purchased vehicles, providing ongoing revenue from after-sale services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Double L Motors is a family-owned used car dealership that sells quality inspected pre-owned vehicles across multiple body styles and brands, bundled with Carfax vehicle history reports and a powertrain warranty. It also provides in-house and third-party vehicle financing with flexible monthly or bi-weekly payment options for good, bad, or no credit customers, plus extended warranty products and a vehicle trade-in/sell service.

Product overview

Double L Motors operates as a used car dealership offering a single unified product line centered on pre-owned vehicle sales. The core offering consists of quality inspected used vehicles across multiple body styles (SUVs, coupes, hatchbacks, sedans, minivans, and wagons) from approximately 22 different manufacturers. Supporting the vehicle sales, the dealership provides integrated financing services with flexible payment options for all credit situations, vehicle history reporting through Carfax, and various warranty products including standard powertrain coverage and extended warranty options. Additional services include payment calculation tools, vehicle trade-in/sell services, and a referral incentive program. The products work together to deliver a complete car-buying experience from vehicle selection through financing and after-sale support.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Retail sale of quality inspected pre-owned automobiles across multiple body styles (SUVs, coupes, hatchbacks, sedans, minivans, wagons) from approximately 22 manufacturers including Acura, Audi, BMW, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Mazda, Mercedes-Benz, Nissan, Porsche, Ram, Subaru, Toyota, Volkswagen, and Volvo. Each vehicle includes a Carfax history report and a comprehensive warranty. Targeted at individual consumers in Calgary and surrounding Alberta communities.
• Vehicle Financing In-house and third-party financing services offering installment loans for vehicle purchases with monthly or bi-weekly payment options. Available to customers with good credit, bad credit, or no credit, with credit rebuilding loan structures included.
• Sell Your Car Service Service enabling customers to sell their existing vehicle to the dealership, either as a trade-in against a new purchase or as a direct sale to the dealership.
• Extended Warranty Options Optional extended warranty and service contracts that customers can purchase to extend coverage beyond the standard powertrain warranty included with every vehicle, generating ongoing after-sale revenue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Atlantic Auto SalesminorOthersAffiliated dealership for additional vehicle inventory. Referenced when certain vehicle types are not available at Double L Motors, redirecting customers to Atlantic Auto Sales Calgary.
• Financial Lending PartnerscoreChannel Partner/ Reseller/ DistributorThird-party financial lenders and business partners that provide financing options for customers. Information shared with appropriate business lenders when customers request financing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Clutch: Canadian online-first used car retailer offering end-to-end digital purchasing, financing, and home delivery. An emerging threat in the same used-car category but with a fundamentally different operating model and customer acquisition approach.
• Carvana: US-headquartered online used car retailer with vending-machine pickup and home delivery, now expanding into Canada. Comparable on the used-vehicle retail category but at vastly larger scale and with a digital-first model.

Direct peers

• HGreg: Large Canadian used car dealer group with multi-brand inventory, in-house financing, and extended warranty products. Operates a similar dealer-led sales model but at much greater scale across multiple Canadian cities, making it a relevant scale benchmark.
• Atlantic Auto Sales: A Calgary-based used car dealership and explicit referral partner of Double L Motors, operating the same single-location retail model with similar financing and warranty services. Direct comparison on local market share, pricing, and credit-spectrum offerings.

Regional players

• Capital Automotive Group: Calgary-based multi-brand dealership group offering new and used vehicle sales with in-house financing. Comparable on the local Calgary used-car competitive set and on F&I capability, but operates multiple rooftops rather than a single location.
• South Trail Volkswagen: Calgary-based franchised new vehicle dealer that also carries used inventory and F&I services. Comparable on local Calgary competition for buyers, though anchored to a single new-vehicle brand rather than a multi-brand used focus.

Others

• AMVIC (Alberta Motor Vehicle Industry Council): Provincial regulator licensing and overseeing automotive dealers in Alberta. Not a peer but a key compliance and trust framework that Double L operates within and that shapes competitive entry barriers in the province.
• Carfax: Vehicle history report provider that Double L uses as a transparency add-on for its inventory. Not a competitor but an enabling service that supports the dealership's value proposition on quality and trust.

Broad incumbents

• AutoCanada: Publicly traded Canadian dealer group operating franchised new vehicle stores plus used vehicle operations and finance offerings across Canada. Comparable on the F&I and used-vehicle monetization layer, though materially larger and newer-vehicle focused.
• Go Auto: One of Canada's largest automotive dealership groups with new and used vehicle sales, in-house financing, and F&I services across multiple provinces. A broad incumbent with overlapping used-vehicle and F&I capabilities against which Double L competes for local share.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Double-L-Motors-195677077600029
• Pinterestpinterest.ca/doublelmotorscalgaryabusedcars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double L Motors