Gouge Linen and Garment Services

What Gouge Linen and Garment Services does

Gouge Linen and Garment Services is a family-owned industrial laundry headquartered in Mooroopna, Victoria, providing outsourced linen, uniform, floor mat, and continuous-towel rental and laundering services to B2B customers across Victoria and southern New South Wales. The company operates an integrated service model built around scheduled pick-up-and-delivery via an owned fleet of 60+ trucks and vans, backed by six production and distribution sites in Mooroopna (head office), North Shore/Geelong (manufacturing), and depots in Noble Park/Melbourne, Geelong, Ballarat, and Bendigo. Service quality is underpinned by an ISO 9001:2015-certified quality management system, healthcare-specific Australian Standards compliance (AS4146, AS3789, AS4187), and operational sustainability credentials including 80% lower water consumption and 70% lower natural gas usage per kilo versus conventional laundries, plus 100KW of on-site solar capacity.

The core product set comprises four service lines — Linen, Garments/Uniforms, Floor Mats, and Continuous Towel — applied across seven vertical end-markets: Health & Aged Care, Food Processing & Manufacturing, Pharmaceutical, Hotels & Motels, Restaurants & Cafes, Industrial & Automotive, and Salons & Spas. The Garments/Uniforms line uses RFID microchip tracking on every garment and is supported by the proprietary ABSSolute web portal, which handles online ordering, wearer management, delivery scheduling, and financial reporting for sites ranging from 3 to 3,000 employees.

Commercially, Gouge operates on quote-based, multi-year enterprise contracts with a direct field-sales motion. Revenue is recurring and contractual across all four service streams (subscription-style linen supply, all-inclusive uniform rental, floor mat rotation, and continuous towel dispenser programmes). The company is 100% Australian owned, in Priestly family hands since 1989 (originally founded as a Shepparton retail dry cleaner in May 1945), has grown via both organic depot expansion (Geelong 2013, Ballarat/Bendigo 2016, Noble Park 2019) and serial acquisitions of regional competitors (Shepparton Laundry Service 2002, Cobram Laundry Service 2005, French's Laundry 2018, Reserve Linen 2018), and employs more than 500 staff.

Name

Gouge Linen and Garment Services

Legal name

Gouge Linen and Garment Services

Website

https://gouge.com.au

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Gouge Linen and Garment Services is a family-owned Australian industrial laundry providing outsourced linen, uniform, floor mat, and towel rental and laundering services to healthcare, hospitality, food processing, pharmaceutical, and industrial customers across Victoria and southern New South Wales.

Ownership category

akta.pro rank

Product category

Commercial Laundry Services

NAICS

Industrial Launderers (812332), Linen Supply (812331), Linen and Uniform Supply (81233)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Sanitary Services (4950)

akta.pro primary industry

Industrial Workwear & PPE Laundry (HSAJAEAD)

akta.pro secondary industries

Healthcare & Hospital Linen Laundry (HSAJAEAA), Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH), Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG), Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD)

Keywords

• Commercial laundry services
• Linen supply and laundering
• Uniform rental services
• Industrial linen management
• Workwear garment services

Headquarters

HQ city

Shepparton

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Linen Supply and Laundering: Supply and laundering of linen products including table linen, bed sheets, towels, aprons, and serviettes. Recurring service with scheduled deliveries.
2. Garment/Uniform Service: All-inclusive uniform service where Gouge purchases, supplies, launders, repairs, replaces and delivers uniforms for a weekly fee. Includes locker service and item tracking.
3. Floor Mat Service: Supply and laundering of floor mats including dust control, safety, and wet area mats.
4. Continuous Towel Service: Environmentally friendly towel dispensing solution. Dirty towel is separated from clean towel dispensed. Both dispenser and towel can be supplied.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gouge Linen and Garment Services is a 100% Australian owned, family-operated industrial laundry that supplies and launders linen products (sheets, table linen, towels, aprons, serviettes), garments and uniforms (with RFID microchip tracking), floor mats, and continuous towel dispensers for B2B customers in healthcare, hospitality, food processing, pharmaceutical, industrial, restaurant, salon and spa sectors across Victoria and Southern New South Wales. All-inclusive uniform rental covers purchase, laundering, repair, replacement, and scheduled delivery via an owned fleet of 60+ trucks and vans.

Product overview

Gouge Linen and Garment Services is a 100% Australian owned industrial laundry operating as a single integrated service with multiple product lines that work together to provide complete textile management for businesses. The core offering consists of four main services: Linen Service (sheeting, table linen, and towelling), Garments/Uniforms Service (workwear and uniforms with RFID tracking), Floor Mats (dust control and safety mats), and Continuous Towel (eco-friendly towel dispensers). These are supplemented by industry-specific sub-products for Hotels & Motels, Restaurants & Cafes, Salons & Spas, Healthcare, Pharmaceutical, Food Processing, and Industrial sectors. The ABSSolute Web Application serves as the customer-facing ordering and reporting portal. The company operates its own fleet of over 60 trucks and distribution centers across Victoria, NSW, and regional areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Linen Service Recurring supply and laundering of linen products including sheeting, pillowcases, blankets, and table linen for hotels, restaurants, and healthcare facilities across Victoria and NSW, delivered via Gouge's own fleet.
• Garments / Uniforms Rental Service All-inclusive uniform rental service covering purchase, laundering, repair, replacement, and scheduled delivery of workwear and uniforms for food processing, pharmaceutical, healthcare, industrial, and hospitality sectors, with RFID microchip tracking and locker service.
• Floor Mats Rental and Laundering Supply and scheduled laundering of dust control mats, safety mats, and wet area mats with anti-microbial agents for entrances, kitchens, and high-traffic areas.
• Continuous Towel Dispenser Service Environmentally friendly continuous towel dispenser service as an alternative to paper towels, with separated dirty and clean towel paths; both dispenser and towel are supplied and laundered on a recurring basis.
• Healthcare Linen and Garments Service Healthcare-compliant supply and laundering of sheets, pillowcases, cell and mocha blankets, bed spreads, slide sheets, draw sheets, robes, medical scrubs, patient gowns, and theatre prepack bundles meeting AS4146, AS3789, and AS4187.
• Pharmaceutical Garments and Linen Service Supply and laundering of lab coats, gowns, and linen compliant with AS4146, AS3789, and AS4187 for pharmaceutical environments, with all garments microchipped and labelled for asset tracking.
• Food Processing Uniform Service All-inclusive uniform service for food manufacturing and processing facilities, including purchase, laundering, repair, replacement, and delivery with locker service and per-item RFID tracking.
• Industrial and Automotive Workwear Service Rental and laundering of industrial-standard workwear including hi-vis garments, reflective tape compliant garments, flame retardant and UV protection garments, short and long sleeve shirts, workwear pants, and overalls.
• Hotel and Motel Linen Service Recurring supply and laundering of sheeting (single, queen, king flat and fitted), doona covers, luxury robes, bath towels, XL bath sheets, bath mats, hand towels, and face washers for hotels, motels, and Airbnb properties.
• Restaurant and Café Linen Service Recurring supply and laundering of chef jackets (short and long sleeve, white or black), serviettes, table linen, aprons, tea towels, polishing cloths, and kitchen wipes for food service establishments.
• Salon and Spa Linen Service Recurring supply and laundering of 100% cotton bath robes, XL bath towels, premium and standard bath towels, hand towels, face washers, bath mats, and wet/dust area mats for day spas and salons.
• ABSSolute Customer Web Portal Customer web-based ordering portal (ABSSolute) providing online ordering, adding and removing wearers, viewing past orders, delivery notes, and financial reporting, currently servicing sites from 3 to 3,000 employees.

Quantifiable outcome

• 80% less water consumption compared to conventional laundry
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Laundry Association of Australia (LAA)coreOthersAffiliation with international industry associations to continuously improve the commercial laundry supply-chain through innovation, research and development, review and development of Australian Standards, and best practice. Aims to set and maintain high professional standards for members and the industry.
• Dry Cleaning Institute of Australia (DIA)coreOthersPrimary focus is commitment to excellence in the industry by supporting and mentoring members.
• Victorian Chamber of Commerce & IndustrycoreOthersInfluences Victoria's future through business leadership and services focused on policy solutions, innovation and growth. Currently at Level 2 in Environmental, Social and Governance Agenda.
• Algabonyah Aboriginal Employment AccordcoreStrategic or Co-development PartnerRegional initiative designed to increase the percentage of Indigenous people employed in the Shepparton region. Gouge is one of the founding signatories.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Broad incumbents

• Programmed Maintenance Services: Major Australian integrated services provider with property services and former Spotless operations. Offers broader capabilities that include linen and uniform supply as part of total facility management contracts.
• Rentokil Initial: Global hygiene services company with significant presence in commercial laundry, uniform rental, and washroom services. Much larger scale; competes for enterprise and multi-site contracts.
• Spotless Group: Large Australian facilities services provider (now part of Programmed) with linen and uniform services as part of a broader portfolio. Competes for large enterprise contracts across multiple verticals.

Regional players

• Bowden Print & Laundry: Smaller regional laundry operator in Australia with overlapping customers in hospitality and commercial segments. Less direct competition but comparable service model.
• Hills Laundry Services: Regional Australian laundry provider serving similar healthcare and hospitality verticals but with a different geographic focus. Comparable business model and customer segments.
• Brodies Services: Smaller Australian commercial laundry and linen provider serving hospitality and accommodation customers. Comparable in service offerings but operates at a smaller scale in different regional markets.

Direct peers

• Alsco: Global industrial laundry and uniform services company with a significant Australian presence. Directly competes with Gouge in uniform rental, linen supply, and industrial laundering across healthcare, hospitality, and food processing verticals.
• Cleanscene: Australian commercial laundry and linen service provider serving hospitality and healthcare customers. Direct competitor in the linen and uniform rental space with comparable service offerings.
• Tipton Laundry Services: Australian commercial laundry provider offering linen and uniform services to healthcare, hospitality, and industrial customers. Closely comparable in service model, vertical mix, and geographic scope within Australia.
• Image Health & Hygiene: Australian provider specializing in healthcare linen and garment services with compliance to relevant Australian standards. Comparable business model and overlap in the healthcare and aged care verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gouge.Linen
• LinkedInlinkedin.com/company/gouge-linen-and-garment-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gouge Linen and Garment Services