Popilia

What Popilia does

Popilia Country Resort is a four-star resort operated by Popilia S.r.l. a socio unico, a privately-held single-shareholder Italian limited company wholly owned and coordinated by Callipo Group S.r.l. pursuant to Italian Civil Code Article 2359. The resort sits on a 140-hectare hilly estate in Maierato, Calabria, approximately 350 meters above sea level and 7 km from Pizzo and the Tyrrhenian coast, accessible via the historic Annia Popilia Roman road. Its operating model integrates accommodation, wellness, restaurant, and event services within a single estate, with twelve distinct room and cottage categories (Classic and Superior rooms, plus Bizantino, Saraceno, Family, and Rappresentanza cottages), the Annia SPA wellness center, Ristorante Antica Crissa serving Calabrian cuisine, and six event venues supporting weddings and corporate MICE functions.

The technology stack is built on the Scrigno PMS cloud-based CRM from GP Dati S.p.a. (Zucchetti Group), handling reservations, marketing campaigns, and guest data. KOSMO, an LLM-based AI chatbot developed by third-party AI KOSMO, is deployed on the website to interpret and route guest inquiries, with human oversight maintained on all decisions. Distribution is multi-channel: direct bookings via the Blastness platform, all four major GDS systems (Amadeus, Apollo-Galileo, Sabre-Abacus, Worldspan), and Booking.com. The resort holds ISO 9001, ISO 14001, and ISO 45001 certifications and won the Wedding Awards 2024 from Matrimonio.com.

Revenue is generated from accommodation services, spa treatments, restaurant operations, weddings and events, and limited agricultural output (extra-virgin olive oil, fruits, and "Dalla nostra terra" products). Pricing is quote-based and not publicly disclosed. The primary customer segments are leisure travelers and couples, wedding couples (a strategically emphasized primary segment), families, and corporate MICE clients. The business operates regionally within Calabria but distributes to global travel trade channels.

Name

Popilia

Legal name

Popilia S.r.l. a socio unico

Website

https://popiliaresort.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Popilia Country Resort is a four-star resort in Calabria, Italy, operated by Popilia S.r.l. under the Callipo Group. It offers accommodation, spa, restaurant, and wedding/MICE event services across a 140-hectare estate serving leisure travelers, couples, families, and corporate clients via direct, GDS, and OTA channels.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Wellness & Spa Resorts (THAGACAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Country resort hospitality
• Spa wellness services
• Wedding event venues
• Agritourism experiences
• Hotel accommodation

Headquarters

HQ city

Maierato

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room reservations including Classic rooms, Superior rooms, and various cottages (Byzantine, Saracen, Family, Executive). Revenue generated through direct bookings, GDS systems, and Booking.com OTA distribution.
2. Spa and Wellness Services: Annia SPA offers treatments and spa packages with or without overnight accommodation, generating additional revenue from day visitors and spa enthusiasts.
3. Restaurant Antica Crissa: On-site restaurant serving traditional Calabrian cuisine in rustic settings, open to both overnight guests and external visitors. Restaurant named after Prince Crisso, legendary founder of the area.
4. Events and Weddings: MICE facilities for meetings, conferences, and corporate events. Wedding services including civil ceremonies, international weddings, and special celebrations with dedicated banqueting staff.
5. Agricultural Products: On-site sustainable agriculture produces olive oil, fruits, and other products partially used in resort operations and sold through Callipo's 'Dalla nostra terra' product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Popilia Country Resort is a 4-star integrated countryside resort in Calabria offering accommodation in hotel rooms (Classic and Superior) and traditional cottages (Casale Bizantino, Saraceno, Family, Rappresentanza), Annia SPA wellness treatments, traditional Calabrian dining at Restaurant Antica Crissa, weddings and MICE events across multiple venues, and nature/agritourism experiences across a 140-hectare estate. The resort operates as part of Gruppo Callipo and is certified to ISO 9001, 14001, and 45001 standards.

Product overview

Popilia Country Resort is a 4-star resort operated by Popilia S.r.l. a socio unico (part of Gruppo Callipo), offering an integrated hospitality experience across a 140-hectare estate in Calabria, 7km from the sea near Pizzo. The resort combines accommodation (hotel rooms and traditional cottages), wellness (Annia SPA), dining (Ristorante Antica Crissa), and event services (weddings, MICE) within a nature-immersed setting. The accommodation portfolio includes Classic and Superior rooms plus five cottage types (Bizantino, Saraceno, Family, Rappresentanza). Event venues comprise five dedicated spaces: Sala Euphemia, Sala Agorà, Sala Antica Crissa, poolside area, Piazzetta Agorà, and centenary pine forest with panoramic terrace. Nature experiences include agricultural activities, guided trails, and animal encounters.

Differentiator

Problem solved

Functional benefit

Brands

• Annia Spa: Spa and wellness center within the resort offering treatments and spa packages
• Antica Crissa
• Popilia Matrimoni

Products and services

• Hotel Rooms (Camere Classic e Superior)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Callipo Group S.r.l.coreStrategic or Co-development PartnerParent company that exercises direction and coordination over Popilia S.r.l. pursuant to Italian Civil Code Article 2359. The Callipo Group is a well-known Italian food company famous for tuna, ice cream, and preserved food products. Popilia operates under the philosophy and brand association of the Callipo Group.
• Booking.com B.V.coreChannel Partner/ Reseller/ DistributorOnline travel agency partnership for distribution of reservations. Booking.com handles reservation management while Popilia provides content. Guest data including names, contact details, payment information, and preferences are shared with Booking and its affiliates for booking confirmation, pre-arrival information, and marketing purposes.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Borgo Egnazia: Luxury countryside resort in Puglia combining hotel rooms, villas/casali, spa, multiple restaurants and extensive wedding/event facilities. Most directly comparable Italian resort operator in scale and product mix.
• Verdura Resort (Rocco Forte Hotels): Large luxury resort in Sicily with rooms/villas, destination spa, multiple restaurants, golf and event/wedding facilities. Comparable southern-Italian luxury countryside-resort positioning.
• Castello di Casole, A Belmond Hotel: Luxury castello estate in Tuscany with rooms, villas, spa, dining, vineyards and event/wedding spaces. Comparable estate-scale luxury hospitality asset with multi-revenue structure.
• Tenuta di Murlo: Boutique Umbrian estate resort with casali-style accommodations, restaurant, spa and wedding/event venues. Comparable Italian countryside resort with cottage accommodations and event focus.
• Borgo San Felice: Relais & Châteaux-affiliated luxury borgo resort in Tuscany with cottage-style rooms, spa, restaurant and event/wedding venues. Comparable boutique countryside structure and event-led revenue mix.
• Masseria San Domenico: Five-star luxury masseria resort in Puglia offering rooms, spa/wellness center, multiple restaurants and event spaces, with strong agriturismo/farm-to-table positioning. Comparable product architecture and southern-Italian context.
• Masseria Torre Maizza: Rocco Forte luxury masseria in Puglia offering rooms/casali, spa, beach club, restaurant and wedding facilities. Comparable southern-Italian luxury resort architecture and target segments.
• Il Borro: Tuscan estate resort combining hotel rooms, villas, multiple restaurants, spa and extensive agricultural/wine production. Closely comparable model of integrated hospitality and agricultural estate with wedding offerings.

Others

• Leading Hotels of the World: Global soft-brand collection of independent luxury hotels. Provides the independent quality/distribution affiliation that Popilia currently lacks, and represents both a competitive affiliation benchmark and a potential partnership pathway.

Broad incumbents

• Six Senses Hotels Resorts Spas: International luxury hospitality brand specializing in wellness-led resorts with multiple revenue streams (rooms, spa, F&B, experiences) and sustainability positioning. Comparable revenue mix and wellness focus, but operates globally at larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PopiliaResort
• Facebookfacebook.com/PopiliaCountryResort
• LinkedInlinkedin.com/company/popilia-country-resort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popilia