Masrawy

What Masrawy does

Masrawy (مصراوي) is a privately held Egyptian digital news portal and media platform founded in 1999, owned by parent company Gemini Media (شركة جيميناي ميديا, a diversified media conglomerate headquartered in Giza). It operates as a consumer-facing web and mobile news destination distributed through its own website (masrawy.com), native iOS and Android applications (the Android app shows 10K+ downloads and a 4.4-star rating from 138 reviews on Google Play), and syndication via Google News, with active social channels across Facebook, X, Instagram, YouTube, WhatsApp, TikTok, and a Google News publication. The platform positions itself as Egypt's "first and largest comprehensive Egyptian news portal," providing 24/7 breaking news in Arabic across all major journalistic sectors — politics, economics, sports, arts, health, lifestyle, cars, technology, and Islamic content — alongside a portfolio of sub-brands (Yallakora for sports, El Consolto for sports content, Shift for automotive) and utility features (weather, currency/gold prices, prayer times, horoscope, match center, Masrawy Index for market indicators).

The product surface includes the main Masrawy news portal, a dedicated Masrawy TV video section, and Cross Media interactive investigative storytelling projects. Underlying technology is not explicitly disclosed in source materials; no APIs, SDKs, proprietary algorithms, or AI/ML capabilities are documented. Distribution and discovery are driven primarily by SEO-optimized URL structures and organic social sharing, with no paid customer-acquisition channels evident and no enterprise sales motion.

The business model is advertising-only: the app is free, marked "Contains ads," and the site offers an advertising contact routed through gemini.media/contact. There are no subscription tiers, no paywalls, and no disclosed B2B revenue streams. The customer base is a horizontal mass-consumer audience in Egypt and the broader Arab world, with no named advertisers, no enterprise clients, and no disclosed revenue figures or funding history. Masrawy is part of the Gemini Media portfolio, which controls editorial operations and commercial activities; the extent of Gemini Media's other holdings is not disclosed.

Name

Masrawy

Legal name

شركة جيميناي ميديا (Gemini Media)

Website

https://masrawy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Masrawy is Egypt's first and largest comprehensive digital news portal, owned by Gemini Media. It delivers 24/7 Arabic breaking news across politics, economy, sports, and lifestyle via website and mobile apps, monetized through advertising and supported by specialized sub-brands.

Ownership category

akta.pro rank

Product category

Digital News Portal

NAICS

Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Online news portal
• Digital media
• Egyptian journalism
• Video journalism
• News mobile apps

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advertising: Masrawy generates revenue primarily through advertising. The Google Play store listing confirms the app 'Contains ads'. The site features ad placement options (للإعلان) and references a dedicated advertising contact via gemini.media/contact. Advertising is the principal revenue driver for this digital media property.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Masrawy is a digital news portal that publishes online news, audio, and video content covering local Egyptian, Arab, and international news across politics, economics, sports, arts, health, lifestyle, cars, and technology. The portal distributes content via its website (masrawy.com) and native iOS/Android mobile applications with 24/7 breaking news updates, personalized homepages, video (Masrawy TV), podcasts, and interactive cross-media investigative reports. Revenue is generated primarily through advertising placements on the platform.

Product overview

Masrawy (مصراوي) is a comprehensive Egyptian news portal and media platform operated by Gemini Media. The core offering consists of the Masrawy website and native mobile applications for Android and iOS, delivering 24/7 instant news across all journalistic sectors including politics, economics, sports, arts, health, lifestyle, cars, technology, and Islamic content. The platform is structured as a multi-brand portfolio: the main Masrawy news portal is complemented by specialized sub-brands including Yallakora for sports coverage, El Consolto for sports content, Shift for automotive content, and dedicated sections for cross-media investigative reports, horoscopes, weather, currency/gold prices, prayer times, and Masrawy TV video content. The site covers local Egyptian news, Arab and international news, regional governorate news, education, banking, real estate, jobs, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Masrawy Website (مصراوي) The first and largest comprehensive Egyptian news portal website, offering breaking news, specialized sections across politics, economics, sports, arts, health, lifestyle, cars, and technology, plus interactive features, video content (Masrawy TV), podcasts, and cross-media investigative reports. Targeted at Arabic-speaking mass-market consumers in Egypt and the Arab world.
• Masrawy Mobile Application (Android) Native Android application providing 24/7 instant news updates across all journalistic sectors including local, Arab, and international coverage, with customizable home page and personalized news display based on user interests. The app contains ads and has 10K+ downloads with a 4.4-star rating on Google Play.
• Masrawy Mobile Application (iOS) iOS mobile application providing the same 24/7 instant news updates and customizable content experience as the Android version, targeted at Arabic-speaking news consumers on Apple devices.
• Masrawy TV (مصراوي TV) Video and broadcast content section within the Masrawy platform featuring news videos, documentary clips, and visual storytelling across all covered sectors, targeting users who prefer video journalism over text.
• Yallakora (ياللاكورة) Sports platform affiliated with Masrawy providing live match schedules, scores, results, sports news, and World Cup coverage to Egyptian and Arabic-speaking sports fans.
• Shift (شيفت) Automotive platform affiliated with Masrawy covering car news, reviews, and market developments for Egyptian automotive consumers and enthusiasts.
• El Consolto Sports content and consultation platform affiliated with Masrawy, providing sports-related news and consultation services to Arabic-speaking sports fans.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/masrawy
• YouTubeyoutube.com/channel/UCpfZqY4SGVhHxF8x4XMWNew
• Facebookfacebook.com/masrawy
• LinkedInlinkedin.com/company/masrawy
• Instagraminstagram.com/masrawy
• TikToktiktok.com/@masrawyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masrawy