What Helsingborg Swimming Association does

Helsingborgs Simsällskap (HS) is a Swedish non-profit swimming association (ideell förening) founded in 1907, headquartered at Filbornavägen 105 in Helsingborg, Sweden, and reporting approximately 5,000 members and 51-100 employees. The organization delivers swimming education across the full age span — Babysim and Minisim for infants from 3 months, Simskola with progressive levels (Sköldpaddan through Hajen) for children from age 4, Medley technique training, Simträning for youth aged 11-25 (11 training groups across White/Blue/Red intensity), Tävlingssim with 200+ competitive swimmers from age 9, and adult programming (Vuxensimskola, Vuxencrawl, Masters, Öppet Vatten) — and serves as the main assignment holder from Helsingborg Municipality for mandatory grade-2 school swimming instruction across the city's schools.

The association owns and operates its infrastructure through Filborna Arena AB, a wholly-owned subsidiary established in February 2008 after HS had managed the site since 1992. Filborna Arena is described as Sweden's most modern swimming facility and includes four pools — a 25-meter, 10-lane competition arena completed in November 2010 with capacity for approximately 1,000 spectators, an 8-lane training pool, a teaching pool, and a 10×12.5m multi-pool with adjustable floor taken into use in February 2003 — plus gym, sports hall, and a merchandise shop. A complementary expansion in January 2013 added new locker rooms and training facilities, and a secondary site, Simhallsbadet Söder, is operated in partnership with Actic for additional school-swimming capacity. Strategic infrastructure partnerships with Sally Bauer School and Filborna Idrottsgymnasium (NIU/RIG) extend the talent pipeline from elementary through high-school elite years, while the registered Simspirera® trademark formalizes the club's youth-and-elite development positioning.

HS operates a diversified revenue model with no single dominant stream: low-cost annual memberships (Junior 200 SEK, Senior 300 SEK, Family 450 SEK), term-based course and training fees (e.g., swim training 1,550-2,200 SEK per term), tiered sponsorship packages (Gold 20,000 SEK, Silver 15,000 SEK, Sign 8,000 SEK), per-instructor municipal school contracts (525 SEK/lesson for school year 2025-26), facility-based revenue from Filborna Arena AB's public swim and gym operations, branded merchandise, and micro-fundraising via Sponsorsim and Dirma.se. The technology footprint is intentionally narrow: SportAdmin handles member management, course booking, scheduling, and the member portal — there is no proprietary software, no disclosed API, and no AI or machine-learning capability.

Name

Helsingborg Swimming Association

Legal name

Helsingborgs Simsällskap

Website

https://www.hssim.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Helsingborgs Simsällskap is a 1907-founded Swedish non-profit swimming association in Helsingborg serving roughly 5,000 members with age-segmented swimming instruction from infancy through adult Masters, a 200-swimmer competitive program, and Filborna Arena facility operations via its wholly-owned subsidiary Filborna Arena AB.

Ownership category

akta.pro rank

Product category

Swimming Instruction & Sports Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Youth aquatic education
• Swimming facility operations
• Swimming instruction
• Competitive swimming
• Swim training programs

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees: Junior 200 kr/year, Senior 300 kr/year, Family 450 kr/year. Members receive insurance during activities and discounts at bath shop.
2. Course and training fees: Fees for babysim, simskola (swimming school), medley, simträning (swim training), tävlingssim (competitive swimming), masters, and adult programs. Cancellation policies apply with administrative fees.
3. Sponsorship packages: Gold sponsor 20,000 kr/year, Silver sponsor 15,000 kr/year, Sign sponsor 8,000 kr/year, plus event-specific sponsorship opportunities. Contracts typically written over 2 years.
4. Facility operations (Filborna Arena AB): The wholly-owned subsidiary Filborna Arena AB operates the facility since February 2008, managing pool access, gym facilities, and general public swimming alongside club activities.
5. Sponsorsim fundraising: Competitive swimmers raise money by securing sponsors who pledge amounts per meter swum or fixed contributions, with a portion donated to charity.
6. Dirma.se fundraising: Cashback fundraising where members and supporters register, answer surveys, and the association receives money when correct answers are given.
7. Merchandise sales: Sale of branded products including swimwear, clothing, bags, and accessories through the club shop at Filborna Arena and online ordering system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Helsingborg Swimming Association operates a comprehensive swimming school and competitive swimming club serving approximately 5,000 members across all age groups — from babysim for 3-month-olds through adult Masters swimming — delivering structured swim instruction, training, and competition programs at its owned Filborna Arena facility. It also provides municipal school swimming instruction under contract with Helsingborg Municipality and sells sponsorship packages, branded merchandise, and memberships.

Product overview

Helsingborgs Simsällskap operates a comprehensive swimming club centered around its booking and membership platform managed through SportAdmin. The product portfolio encompasses age-segmented swimming programs structured by skill level: Babysim/Minisim for children from 3 months to 3.5 years, Simskola (swim school) with progressive levels from age 4, Medley for technique development, Simträning for recreational youth training, Tävlingssim for competitive swimmers, and Vuxenverksamhet for adult swimmers including Masters. Supporting programs include Skolsim for municipal school instruction, Anpassad Simskola for adapted needs, and seasonal offerings like Sommarsimskola and private lessons. The club also operates Filborna Arena as its primary facility and organizes major competitions including Öresund Meeting, LH-Games, and Speedo Swim Meet. Simspirera® serves as an inspiration and talent development initiative, while Sponsorsim enables competitive swimmers to raise funds through pledges per meter swum.

Differentiator

Problem solved

Functional benefit

Brands

• Simspirera®: An initiative to inspire children and youth to an active life in swimming sport, stimulate a clear swimming focus, and create better conditions for continued elite swimming after high school. Trademarked and managed by HS.

Products and services

• Simträning (Swim Training) Swim training groups for youth aged 11-25, structured by age, skill level, and competitive interest, with training 1-3 times per week.
• Babysim & Minisim Water familiarization and early swimming instruction for babies from 3 months to approximately 3.5 years, conducted with parent participation.
• Simskola (Swim School) Progressive swim instruction for children aged 4+, structured around levels from Sköldpaddan through Hajen, teaching all four swimming strokes and water safety skills.
• Medley Technique-focused swimming school teaching all four competitive strokes (butterfly, backstroke, breaststroke, crawl) for children who can already swim 200 meters.
• Tävlingssim (Competitive Swimming) Competitive swimming program with over 200 swimmers from age 9 and up, including training, competition participation, and cooperation with Filborna Idrottsgymnasium NIU.
• Vuxenverksamhet (Adult Activities) Adult swimming programs including Vuxensimskola (beginner), Vuxencrawl (freestyle training), Masters (competitive adults), and Öppet Vatten (open water).
• Skolsim (School Swimming) School swimming instruction for grades 1-2, providing 10 lessons per student with focus on water safety and swimming competency aligned with national curriculum requirements.
• Anpassad Simskola (Adapted Swim School) Adapted swimming instruction for children and youth needing individualized support, taught in small groups of 3-6 participants with parent/assistant in water.
• Privat undervisning (Private Lessons) Private swimming instruction for children and adults, available during school holidays, with packages of 3-8 sessions at various price points.
• Filborna Arena Facility Operations Swimming facility operated by the association since 1992, featuring a 25-meter, 10-lane competition arena (completed 2010) with 1,000 spectator capacity, an 8-lane 25-meter pool, teaching pool, and multibasin.
• Öresund Meeting Annual home competition for youth aged 13 and older, attracting swimmers from southern Sweden, Denmark, and Norway.
• Speedo Swim Meet Youth competition held in autumn, ideal preparation for regional finals.
• LH-Games Competition held jointly with Landskrona Simsällskap at Citadellbadet, a popular end-of-season event in late June or early July.
• Medaljjakt Internal swimming competition program with silver and gold time standards across all strokes and distances, rewarding swimmers who achieve specified times with medals.
• Stjärnskottet Introductory competition for Shark groups (Silverhajen, Guldhajen, Medleyhajen), where participants swim 25 meters of their choice and receive medals.
• Sommarsimskola (Summer Swim School) Intensive summer swimming program offered during weeks 24-26 for Medley and swim school participants.
• Sponsorship Packages Corporate sponsorship offerings including Gold (20,000 kr/year), Silver (15,000 kr/year), and Sign sponsor (8,000 kr/year) tiers with arena signage, digital sponsor boards, web partner status, and event participation benefits.
• Club Merchandise Sale of branded products including swimwear, clothing, bags, and accessories through the club shop at Filborna Arena and online ordering system.

Quantifiable outcome

• Approximately 5,000 members make HS one of the largest swimming associations in Sweden
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Flügger FärgminorGTM or Marketing Partner · 30 June 2022Partnership providing HS members with minimum 20% discount on paint, wallpaper, and tools at Flügger stores. When members shop, the association receives at least 5% support. Flügger has approximately 130 stores in Sweden.
• Dirma.seminorGTM or Marketing PartnerCashback fundraising platform where HS supporters register, complete surveys (answer 2 questions), and HS receives money when correct answers are given. Available to members and non-members (friends, family, neighbors).
• Filborna Arena ABcoreOthersWholly-owned subsidiary incorporated February 2008. Operates Filborna Sim och Sporthall which includes competition arena, training pools, gym, and sports facilities. The association has operated the facility since 1992.
• Actic (Simhallsbadet Söder)minorChannel Partner/ Reseller/ DistributorPartnership for school swimming instruction at Simhallsbadet on Söder. Actic handles facility access while HS provides swimming instructors.
• Helsingborg MunicipalitycoreStrategic or Co-development PartnerHS has main assignment from municipality to provide swimming instruction for grade 2 students. Municipality provides funding and facility access. HS provides instructors and program management.
• Sally Bauer SchoolcoreStrategic or Co-development PartnerLong-term cooperation with elementary school for swimming development. Students can combine schooling with swimming training.
• Filborna Sports Gymnasium (NIU/RIG)coreStrategic or Co-development PartnerNational Elite Sports School (NIU) and National Sports School (RIG) cooperation for athlete development. Allows swimmers to combine high school education with elite training.
• Competensum ABminorOthersExternal partner for handling whistleblower matters and reporting systems. Receives and communicates with individuals on whistleblower cases, ensuring anonymity.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Malmö Kappsimningsklubb: One of Sweden's largest competitive swimming clubs, based in Malmö with similar elite-development programs, competitive squads, and adult/masters offerings. Closest comparable in scale and competitive ambition within Scania.
• Stockholmspolisens IF Simning: Major Stockholm-based swimming club offering learn-to-swim through elite competitive programs with a comparable age-segmented curriculum and active competition hosting. Comparable in program breadth and member scale.
• Jönköpings Simsällskap: Established Swedish swimming association providing progression from babysim to competitive squads, with municipal school-swimming contracts — structurally analogous to HS's community-club model.
• Spårvägen Simförening: Stockholm-area swimming club with youth and competitive programs plus facility-based swim school. Comparable curriculum structure (levels, technique groups, tävlingssim) and member-driven GTM.
• Göteborg Sim: Large Gothenburg swimming club delivering swim school, training groups, and competitive squads. Direct comparable in membership scale and program segmentation across age groups.
• Täby Sim: Stockholm-region swimming club offering age-graded learn-to-swim and competitive programs with strong competition hosting — similar progression model and member pipeline.

Broad incumbents

• Actic: Swedish gym and swim-facility chain that is already HS's school-swimming partner at Simhallsbadet Söder. Operates broad fitness, pool access, and swim-instruction offerings, making it both a channel partner and a competitive incumbent in adult/family swim.
• SATS: Pan-Nordic gym and fitness chain with significant pool/swim-school operations in Sweden. Overlaps with HS in adult learn-to-swim, family programming, and facility access.

Others

• Svenska Simförbundet: The Swedish Swimming Federation governing body that licenses HS competitive programs and sanctions competitions such as Simiaden, Sum-Sim and SM. Ecosystem counterpart rather than competitor.
• Svenska Livräddningssällskapet: Swedish lifesaving society that overlaps with HS's water-safety and swimming-competency mission, delivers open-water and lifesaving instruction, and shares the public-good mandate. Ecosystem/thematic peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HelsingborgsSimsallskap

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helsingborg Swimming Association