Bayer Hungária
Bayer Hungária Kft. is the Hungarian subsidiary of Bayer AG, operating four divisions (Pharmaceuticals, Consumer Health, Crop Science, and Radiology) with ~500 staff, serving Hungarian patients, farmers, and healthcare institutions, and functioning as a Central European vegetable seed hub.
- Company typePrivate
- Founded1990
- HeadquartersBudapest, Hungary
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bayer Hungária does
Bayer Hungária Kft. is the Hungarian operating subsidiary of German life-sciences group Bayer AG, established in 1990 (commercial trading activities date to 1988) and headquartered in Budapest. The company operates four core divisions — Pharmaceuticals, Consumer Health, Crop Science, and Radiology — employing approximately 500 staff across the country. Its pharmaceutical business conducts R&D activities in Hungary, including clinical research and translational work supported by big data and advanced analytics, alongside commercialization of prescription products distributed via wholesalers and direct-to-pharmacy channels. Consumer Health markets heritage and modern OTC brands, most notably Aspirin (with a 160+ year history), as well as recent launches such as Elevit Complex, distributed through mass-market retail and pharmacy chains.
The Crop Science division supplies crop protection products, seeds, and digital agronomic services to Hungarian and Central European farmers. Distribution combines a direct field sales force with traditional ag-retail partnerships and the GazdaInfo mobile application, which delivers weather, pest, and product guidance. Bayer Hungária additionally serves as the Central European distribution hub for Bayer's vegetable seed portfolio, extending the subsidiary's commercial footprint beyond Hungary. The Radiology business manufactures and supplies contrast agents and medical devices, complemented by a contract-based equipment maintenance service program for Hungarian healthcare institutions that has operated since 2012.
Revenue mechanics are diversified across divisions: pharma sales are largely reimbursement-driven via the Hungarian national health system; consumer health flows through retail and pharmacy wholesale; crop science generates transactional product revenue plus embedded digital services; radiology combines equipment/contrast sales with recurring service contracts. The business model is that of a fully integrated country subsidiary — combining localized commercialization, applied R&D, and a regional distribution mandate — rather than a standalone national champion, with strategic direction, capital allocation, and major R&D pipelines set at the Bayer AG group level.
Bayer Hungária firmographics
Firmographics- Name
- Bayer Hungária
- Legal name
- Bayer Hungária Kft.
- Website
- https://bayer.co.hu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bayer Hungária Kft. is the Hungarian subsidiary of Bayer AG, operating four divisions (Pharmaceuticals, Consumer Health, Crop Science, and Radiology) with ~500 staff, serving Hungarian patients, farmers, and healthcare institutions, and functioning as a Central European vegetable seed hub.
- Ownership category
- akta.pro rank
Bayer Hungária industry classification
Industry- Product category
- Life Sciences
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Pharmaceutical Preparations (2834), Agricultural Chemicals (2870), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Biologicals Distribution & Field Application Services (AFABAEAN)
Keywords
Where Bayer Hungária is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Bayer Hungária business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Consumer Health: Sales of OTC medicines (Aspirin, Claritine, Rennie), medical devices, dietary supplements (Elevit Complex, Supradyn), and cosmetics (Bepanthen, Canesten). Revenue from pain relief, vitamins, skin care, cold/allergy, and digestive health products.
- Crop Science: Development, manufacturing and distribution of innovative herbicides, fungicides, insecticides, seed treatment products, and seeds (Seminis, De Ruiter brands). Includes field sales representatives directly supporting agricultural producers.
- Pharmaceuticals: Research, development, manufacturing and distribution of innovative pharmaceutical products for cardiovascular, oncology, gynecology, hematology and ophthalmology therapeutic areas.
- Radiology: Distribution of contrast agents for CT/MRI/nuclear medicine, injection systems and maintenance services for medical imaging equipment in hospitals and healthcare organizations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bayer Hungária product offering
Product offeringCore offering
Bayer Hungária Kft. is the Hungarian subsidiary of Bayer AG, operating across four divisions: Consumer Health (OTC medicines, dietary supplements, cosmetics such as Aspirin, Bepanthen, Claritine, Supradyn), Crop Science (herbicides, fungicides, insecticides, seed treatments, and vegetable seeds under Seminis and De Ruiter brands), Pharmaceuticals (prescription medicines in cardiovascular, oncology, gynecology, hematology, and ophthalmology), and Radiology (contrast agents, injection systems, and medical imaging equipment services for CT, MRI, and nuclear medicine). The company also offers the GazdaInfo smartphone application providing farmers with real-time product information.
Product overview
Bayer Hungária operates as the Hungarian subsidiary of Bayer AG, a German multinational with over 160 years of history. The company offers a multi-divisional portfolio organized into four core business units: Consumer Health (OTC medicines, medical devices, supplements, cosmetics with brands like Aspirin, Bepanthen, Claritine, Supradyn), Crop Science (crop protection products including herbicides, fungicides, insecticides, seed treatments, and vegetable seeds under Seminis and De Ruiter brands), Pharmaceuticals (prescription medicines for cardiovascular, oncology, gynecology, hematology, and ophthalmology), and Radiology (contrast agents, injection systems, and medical imaging equipment services). The company also provides the GazdaInfo smartphone app for farmers as a digital service companion to its agricultural products.
Differentiator
Problem solved
Functional benefit
Brands
- Consumer Health: Consumer health division offering OTC medicines, medical devices, dietary supplements, and cosmetics. Key brands include Aspirin, Bepanthen, Canesten, Claritine, Elevit Complex, Iberogast, Rennie, and Supradyn.
- Pharmaceuticals
- Crop Science
- Radiology
- Seminis
- De Ruiter
- GazdaInfo
Products and services
- Consumer Health Division Consumer health division offering over-the-counter medicines, medical devices, dietary supplements, and cosmetics. Key brands include Aspirin, Bepanthen, Canesten, Claritine, Elevit Complex, Iberogast, Rennie, and Supradyn, focusing on pain relief, vitamins, skincare, cold/allergy treatment, and digestive health for individual consumers.
- Crop Science Division Agricultural sciences division developing, manufacturing, and distributing innovative herbicides, fungicides, insecticides, seed treatments, and seeds. Provides crop protection solutions and seeds for sustainable agriculture targeting agricultural producers.
- Pharmaceuticals Division Research, development, manufacturing, and distribution of innovative prescription pharmaceutical products for cardiovascular, oncology, gynecology, hematology, and ophthalmology therapeutic areas, targeting healthcare providers, patients, and the Hungarian healthcare system.
- Radiology Division
Quantifiable outcome
- Without crop protection, pests destroy approximately 30% of produced food and food raw materials
- +1 more outcomes
Companies that use Bayer Hungária
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Bayer Hungária technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bayer Hungária partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hungarian Agricultural ProducerscoreCollaboration with Hungarian agricultural producers through direct representative relationships. Field representatives assist with responsible pesticide use and hybrid seed selection. Product testing conducted through producer cooperation at dozens of locations.
- Vegetable Seeds Distributor PartnerscoreApproximately 10 regional distributor partners in Central European region including Hungary. Distributors handle vegetable seed distribution for Seminis and De Ruiter brands. Variety trials conducted with integrator support.
- Bayer AG (Parent Company)coreBayer Hungária Kft. is the Hungarian subsidiary of Bayer AG based in Leverkusen, Germany. The subsidiary operates under the global Bayer corporate structure spanning 291 companies in 80 countries with 92,000+ employees.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Bayer Hungária competitors and assessment
Company assessmentDirect peers
- ADAMA Hungary: Hungarian operations of ADAMA, a leading global crop protection company focused on off-patent active ingredients. Directly comparable to Bayer Hungária's Crop Science portfolio, particularly in generic herbicides, fungicides, and insecticides.
- Corteva Agriscience Hungary: Hungarian operations of Corteva, a global pure-play agriculture company offering crop protection and seeds. Directly comparable to Bayer Hungária's Crop Science division across the same Hungarian grower base.
- Teva Hungary: Hungarian operations of Teva Pharmaceutical Industries, a global generics leader with significant OTC presence. Comparable to Bayer Hungária's Pharmaceuticals and Consumer Health divisions through overlapping prescription generic and OTC product portfolios in Hungary.
- Novartis Hungary: Hungarian subsidiary of Novartis, a global pharmaceutical multinational with innovative medicines across cardiovascular and oncology. Comparable to Bayer Hungária's Pharmaceuticals division across similar therapeutic areas and Hungarian healthcare provider customers.
- Egis Gyógyszergyár Zrt. One of Hungary's largest domestic pharmaceutical manufacturers, active in cardiovascular, anti-inflammatory, and consumer health categories. Comparable to Bayer Hungária's Pharmaceuticals and Consumer Health divisions as a domestic Hungarian pharma/OTC competitor with overlapping therapeutic areas.
- Roche Hungary: Hungarian subsidiary of Roche, a global pharmaceutical leader with strength in oncology, ophthalmology, and diagnostics. Comparable to Bayer Hungária's Pharmaceuticals division across oncology and ophthalmology therapeutic areas and hospital channel customers.
- FMC Hungary: Hungarian presence of FMC Corporation, a crop protection specialty company. Directly comparable to Bayer Hungária's Crop Science insecticides, fungicides, and herbicides portfolio serving Hungarian producers.
- Sanofi Hungary: Hungarian operations of Sanofi, a global healthcare company with both prescription pharmaceuticals and a substantial Consumer Healthcare (OTC) business. Closely comparable to Bayer Hungária's Pharmaceuticals and Consumer Health divisions across the same Hungarian OTC and Rx channels.
- Syngenta Hungary: Hungarian operations of Syngenta, a global crop science leader in crop protection and seeds. Direct competitor to Bayer Hungária's Crop Science division across herbicides, fungicides, insecticides, and vegetable seeds (Seminis/De Ruiter equivalents).
- BASF Hungary: Hungarian subsidiary of BASF, a global chemical company with a major Agricultural Solutions division. Overlaps directly with Bayer Hungária's Crop Science (crop protection, seeds) and competes for Hungarian agricultural producer customers.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bayer Hungária social profiles
Digital presenceBayer Hungária financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayer Hungária leadership team
Management profileNumber of profiles
Profiles1 record
Bayer Hungária funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayer Hungária M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayer Hungária
What does Bayer Hungária do?
Bayer Hungária Kft. is the Hungarian subsidiary of Bayer AG, operating across four divisions: Consumer Health (OTC medicines, dietary supplements, cosmetics such as Aspirin, Bepanthen, Claritine, Supradyn), Crop Science (herbicides, fungicides, insecticides, seed treatments, and vegetable seeds under Seminis and De Ruiter brands), Pharmaceuticals (prescription medicines in cardiovascular, oncology, gynecology, hematology, and ophthalmology), and Radiology (contrast agents, injection systems, and medical imaging equipment services for CT, MRI, and nuclear medicine). The company also offers the GazdaInfo smartphone application providing farmers with real-time product information.
Is Bayer Hungária a public or private company?
Bayer Hungária is a private company. It is classified as corporate owned and is currently operating.
When was Bayer Hungária founded?
Bayer Hungária was founded in 1990. It employs 101 to 250 people.
Where is Bayer Hungária based?
Bayer Hungária is headquartered in Budapest, Hungary, in the Europe region.
How does Bayer Hungária make money?
Four revenue lines are on record. Consumer Health is the primary driver. The others are crop Science, pharmaceuticals and radiology.
Who are Bayer Hungária's main competitors?
Direct peers on record are ADAMA Hungary, Corteva Agriscience Hungary, Teva Hungary, Novartis Hungary, Egis Gyógyszergyár Zrt., Roche Hungary, FMC Hungary, Sanofi Hungary, Syngenta Hungary and BASF Hungary.
Does Bayer Hungária have an API?
No public API is recorded for Bayer Hungária.
What industry is Bayer Hungária in?
Bayer Hungária's product category is Life Sciences. Its primary akta.pro industry code is AFABAEAN, Biologicals Distribution & Field Application Services. Its NAICS code is 325320 and its SIC code is 2834.