Grupa Żywiec

Name

Grupa Żywiec

Legal name

Grupa Żywiec Sp. z o.o.

Website

https://grupazywiec.pl

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Beer Production and Brewing

NAICS

Breweries (312120), Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beer production
• Brewing industry
• Alcoholic beverages
• Beer brands
• Non-alcoholic beer

Headquarters

HQ city

Zywiec

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer sales: Grupa Żywiec generates revenue through brewing and selling beer products under multiple brands including Żywiec, Heineken, Desperados, Warka, Tatra, and regional brands. Sales occur through retail distribution, HORECA (hotels, restaurants, cafes), and direct online channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grupa Żywiec is a leading Polish beer producer that brews, markets, and distributes a portfolio of 14+ beer brands including flagship national brands (Żywiec, Heineken, Desperados, Birra Moretti, Warka, Tatra), regional brands (Królewskie, Namysłów, Specjal, Leżajsk, Brackie, Zlatý Bažant), heritage brands (EB), and non-alcoholic variants (Warka Radler 0.0%). The company operates four breweries in Żywiec, Warka, Elbląg, and Namysłów, selling through retail chains, HORECA venues, and direct online channels, continuing a brewing tradition of more than 160 years as part of the global HEINEKEN Group.

Product overview

Grupa Żywiec is one of Poland's leading beer producers, operating as part of the global HEINEKEN Group. The company offers a diverse portfolio of beer brands ranging from flagship national brands (Żywiec, Heineken, Desperados) to regional offerings (Królewskie, Leżajsk, Specjal, Brackie, Zlatý Bažant) and heritage brands (EB). The portfolio includes both traditional beers and alcohol-free variants under the Strefa Zero concept (Warka Radler 0.0%). The company operates four breweries in Żywiec, Warka, Elbląg, and Namysłów, continuing over 160 years of brewing tradition.

Differentiator

Problem solved

Functional benefit

Brands

• Żywiec: Polish beer brand made from barley malt, hops, and mountain water. Known for the dancing couple on its label and is a patron of Męskie Granie concert tour.
• Heineken
• Desperados
• Warka
• Tatra
• Namysłów
• Królewskie
• Specjal
• Leżajsk
• Brackie
• EB
• Zlatý Bažant
• Warka Radler 0.0%
• Birra Moretti

Products and services

• Żywiec
• Heineken
• Desperados
• Birra Moretti
• Warka
• Warka Radler 0.0%
• Tatra
• Królewskie
• Namysłów
• Specjal
• EB
• Leżajsk
• Brackie
• Zlatý Bažant
• Online Purchasing (Kup online)

Quantifiable outcome

• 70% CO2e emissions reduction in last decade
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundacja Nowej WspólnotycoreStrategic or Co-development Partner · 10 December 2024Partnership for the 'Dobre Rozmowy x Worlds Together' project aimed at social cohesion and creating spaces for valuable conversations even on difficult topics. In 2024, the partnership included 6 Training Sessions for Good Conversation for Grupa Żywiec employees, 5 open online training sessions, and one special event in Warsaw. Also created a special card game called 'Awantura' to facilitate difficult conversations.
• Koalicja Dbamy o Wodę (Coalition 'Let's Take Care of Water')coreStrategic or Co-development PartnerActive member and co-founder of the Koalicja Dbamy o Wodę coalition working on water retention, water education, and responsible water usage in the Żywiec region - an area particularly sensitive to climate change. The coalition aims to increase retention, educate on water issues, and promote responsible water consumption. 97% of Żywiec region residents believe such initiatives are needed (SW Research 2026).
• Samorząd, instytucje i organizacje społeczne (Local government, institutions and social organizations)coreStrategic or Co-development PartnerBrowar w Żywiec collaborates with local government, institutions, and social organizations. Activities include supporting local events (Gody Żywieckie, OscypekFest, Dni Żywca, Tydzień Kultury Beskidzkiej, Jarmark Świąteczny), organizing Browar Days Open, and financial support for Towarzystwo Sportowe Góral 1956 Żywiec.
• Żywiec Sprzedaż i Dystrybucja Sp. z o.o.coreChannel Partner/ Reseller/ DistributorSales and distribution subsidiary within the Żywiec capital group handling distribution operations.
• Local farmers and agricultural suppliersminorStrategic or Co-development PartnerPartnership with local suppliers for barley and hops from sustainable cultivation. Młóto browarniane (brewer's grain) and gęstwa drożdżowa (yeast slurry) returned to circulation as animal feed, supporting circular economy.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal Unibrew: Danish multi-beverage group with significant beer and soft drink exposure in Northern and Central Europe (including Poland). Comparable in multi-category beverage portfolio and Central European geographic footprint, though with broader non-alcoholic beverage exposure than Grupa Żywiec.
• Anheuser-Busch InBev: World's largest brewer (Budweiser, Stella Artois, Corona). A broad incumbent peer: overlapping premium and mainstream beer categories globally, including Poland via Perła; competes for the same global brand-building sponsorships and HORECA accounts.
• HEINEKEN N.V. Global parent company and one of the world's largest brewers. Comparable as a broad incumbent with overlapping beer portfolio (Heineken, Desperados) and similar multi-country operating model, though operating at global rather than Polish scale.
• Asahi Group Holdings: Global Japanese brewing and beverages group that owns Kompania Piwowarska. Comparable as a broad incumbent peer via its Polish subsidiary, with overlapping premium beer positioning and similar multi-market operating model.
• Carlsberg Group: Global Danish brewer operating across Northern/Central Europe. Comparable as a broad incumbent peer via its Polish subsidiary (Carlsberg Polska, Browar Łomża) and similar multi-tier brand portfolio spanning premium to regional.

Direct peers

• Kompania Piwowarska: Polish brewing subsidiary of Asahi Group Holdings and the other large-volume beer producer in Poland (brands include Tyskie, Lech, Żubr). Directly comparable as a top-tier Polish brewery competing for share across all price tiers in retail and HORECA.
• Carlsberg Polska: Polish operations of Carlsberg Group, operating breweries including the Bosman brand portfolio. A direct head-to-head competitor in the Polish mainstream and premium beer market with similar multi-brand strategy.
• Van Pur: Polish regional brewery group producing brands including Łomża and Dębowe. Direct competitor in the Polish value-tier and regional beer segments, with similar manufacturing footprint and national distribution through Polish retail.
• Perła Browary Lubelskie: Major Polish regional brewery owned by Belgian-Brazilian beverage group AB InBev-affiliated investment. Competes directly with Grupa Żywiec's regional brands in the Lublin region and nationally in value-tier beer.
• Browar Łomża (Browary Polskie): Polish regional brewery owned by Carlsberg, producing the well-known Łomża brand. Comparable to Grupa Żywiec's regional brands (Specjal, Namysłów) as a regional Polish brewer competing in the value-tier segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4uhVgMcY19gcjWgQ4nD_ng
• Facebookfacebook.com/GrupaZywiecKariera
• LinkedInpl.linkedin.com/company/grupa-zywiec
• Instagraminstagram.com/grupazywiec/?hl=pl
• Xx.com/GrupaZywiec

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Żywiec