What Bakery Films does

Bakery Films (legal entity: BAKERY Films Filmproduktion GmbH) is a Hamburg-based commercial film production company founded in 2004 that produces television commercials, branded films, music videos, documentaries, and short-form digital content on behalf of enterprise brands and their advertising agencies. The company operates a director-roster model, representing approximately 18 directors with varied creative specializations - including Gordon von Steiner, The Apiary, Baris Aladag, Florian Meimberg, Marco Gentile, Felix Julian Koch, and others - and matches directors to projects based on creative fit. The portfolio spans nine or more industry verticals and includes work for BMW, Porsche, VWN, Zalando, Amazon, McDonald's, Deutsche Telekom, Trade Republic, Ferrero, R+V Versicherung, Miele, Wella, TUI, Raiffeisen Bank, and Jever, often executed through agency production partnerships with Heimat, Serviceplan, Grabarz&Partner, Ogilvy, and TLGG.

The underlying production capability combines on-set cinematography, post-production editing, CGI/visual effects, and music video execution, with finished work delivered to clients via Vimeo embedding on the corporate website. The company maintains a GDPR-compliant web platform and operates from multiple Hamburg addresses (Oeverseestrasse 29, Lagerstraße 32, Fettstraße 5a). The technology stack is conventional professional-services film production; no proprietary software, API, or AI tooling is offered.

Commercially, Bakery Films generates revenue through project-based production fees billed to brand clients (typically via their advertising agencies) under custom quote-based pricing with no public rate card. The GTM motion is enterprise field sales supported by a portfolio-led website, Instagram, and LinkedIn presence. The company is independently owned (no parent, no disclosed external investors), employs approximately 20 staff including four named management figures led by Managing Director Stefan Schuh, and serves a DACH-focused operating geography.

Name

Bakery Films

Legal name

BAKERY Films Filmproduktion GmbH

Website

https://bakeryfilms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakery Films is a Hamburg-based commercial film production company that represents 18 directors and produces branded commercials, music videos, and documentaries for enterprise clients including BMW, Porsche, Zalando, Amazon, McDonald's, and Deutsche Telekom, typically briefed through advertising agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Film Production: Bakery Films produces television commercials, digital content, and branded films for enterprise clients. Revenue is generated through production fees for custom commercial projects, typically billed as one-time project fees with the company acting as production company for brand advertising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bakery Films is a Hamburg-based commercial film production house that produces television commercials, digital branded content, music videos, and documentary-style films for enterprise brand clients. The company represents a roster of approximately 18–19 directors and delivers end-to-end production from concept through cinematography, post-production, and CGI/visual effects. Finished films are handed off to clients (brands and their advertising agencies) for distribution through the clients' own channels.

Product overview

Bakery Films is a Hamburg-based film production company offering commercial film production, music video production, and documentary content creation services. The company operates with a roster of 19 represented directors and artists who execute projects for major brands including automotive (BMW, Porsche, VWN), consumer goods (McDonald's, Jever, König Pilsener), finance (Trade Republic, Raiffeisen Bank), retail (Zalando, Amazon), telecommunications (Telekom), and insurance (R+V Versicherung) sectors. The core offering consists of creative production services delivered through their network of directors, with video content distributed via Vimeo embedding on their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Film Production End-to-end commercial film production for enterprise brand clients, including television commercials, digital branded content, and advertising campaigns across automotive, retail, food and beverage, finance, telecommunications, insurance, travel, and consumer goods sectors.
• Music Video Production Music video production for artists and brands, including branded music video collaborations such as the A$AP Rocky music video created for Zalando SE's fashion campaign.
• Documentary Content Production Documentary-style and branded documentary content production, including promotional teasers and biographical documentary projects such as the Amazon Original 'Wir Kinder vom Bahnhof Zoo'.
• Director Roster Management Talent representation service managing a roster of professional directors including The Apiary, Baris Aladag, Marco Gentile, Florian Meimberg, Marian Meder, Nico Beyer, Jem Mitchell, Olivier Venturini, Oliver Würffell, Florian Pack, Gordon von Steiner, Lennart Selle, Felix Julian Koch, Michael Reisinger, Jens Schwengel, Kay Kienzler, Sophia Wagner & Robin Polak, and Bellone + Consonni, connecting them with commercial and branded content projects from agencies and brand clients.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Various Agencies (Heimat, Serviceplan, Grabarz&Partner, Ogilvy, TLGG, etc.)coreOthersBakery Films collaborates with advertising agencies on client productions. Agencies such as Heimat (Trade Republic Taxi), Serviceplan (BMW Manifesto), Grabarz&Partner (VW Tough Is Not Enough), Ogilvy (R+V Versicherungen, Deutsche Bahn), and TLGG (Visa Vie/Amazon) serve as creative partners that bring production briefs to Bakery Films directors.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Radical Media: Global production company spanning commercials, branded content, documentaries, and feature films. Comparable director-representation model and premium brand client base.
• Anonymous Content: Global commercial and long-form content production company with a director roster spanning commercials, music videos, and films. Comparable services and target market but at meaningfully larger scale.
• Studio Babelsberg: Germany's largest film studio with extensive commercial and feature production capabilities. Comparable commercial production services but at significantly larger scale with full studio infrastructure.
• MJZ: Global commercial film production company representing top directors. Comparable business model (director representation, agency-driven briefs) and competes for international campaigns with premium brands.
• RSA Films: Ridley Scott-associated commercial film production house representing directors globally. Comparable in representing directors for high-end brand campaigns and competing for the same enterprise clients.

Direct peers

• Cobblestone Filmproduktion: Hamburg-based commercial and branded film production company with a director roster. Directly comparable in terms of city, services, agency client base, and revenue model.
• Tool of North America: Commercial film production company representing directors for brand campaigns. Comparable director-representation model and premium brand client focus, though primarily US-based.
• Tony Petersen Film: Hamburg-based commercial and corporate film production company serving major brands and agencies. Directly comparable DACH production peer with similar scale and customer profile.
• Tempomedia: Hamburg-based commercial film production house representing a roster of directors for advertising and branded content. Closest geographic and functional peer to Bakery Films, competing for the same DACH agency briefs.
• Neue Sentimental Film: Berlin-based commercial film production house with a director roster producing brand campaigns for agencies and brands. Comparable business model and agency-driven GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bakery-films-filmproduktion
• Instagraminstagram.com/bakeryfilms/?hl=de
• Xx.com/bakeryfilmshh
• Facebookfacebook.com/bakeryfilms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakery Films