Ultramagic Balloons
Privately held Spanish manufacturer of complete hot air balloon systems (envelopes, baskets, burners) serving commercial operators, competition pilots, advertisers and private owners across more than 30 countries through authorised dealers, and operating an EASA-approved pilot training organisation.
- Company typePrivate
- Founded1980
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ultramagic Balloons does
Ultramagic Balloons (ULTRAMAGIC, SA) is a privately held Spanish manufacturer of complete hot air balloon systems, founded in 1980 and headquartered at the Igualada aerodrome near Barcelona. The company designs and produces the three principal subsystems in-house: envelopes, baskets and burners, with product lines spanning single-seat sports balloons through to 32-passenger commercial ride systems. Its sub-brands address distinct use-cases: The Racer for competition pilots, the Tekno Series for ultralight travel and reduced-weight logistics, Eco Magic for double-layer fuel-efficient envelopes, Solo Duo for tandem configurations, and Airismagic for cold-air advertising inflatables. Proprietary technology includes the FuelTek electronic gas-management system and the FlightPack tablet application for pilots, alongside composite-material Tekno baskets.
Commercial activity is organised around a global authorised-dealer and exclusive-distributor network covering more than 30 countries, with dedicated operating companies in Mexico (Ultramagic America) and the United Kingdom (Ultramagic UK), and a 2023 strategic alliance with Lindstrand Balloons USA opening direct US distribution under dedicated leadership (John Petrehn, 2023). Revenue is generated from one-time hardware sales of complete balloon systems, special-shape advertising inflatables, replacement parts and aftermarket accessories (including the 2024 MagicPatch Repair Tape and the 2020 Electric Inflation Fan), and EASA-approved pilot training courses priced at approximately 7,000 EUR per course under the firm's Approved Training Organisation status. Pricing is quote-based through dealers rather than publicly listed. Customer segments include commercial ride operators, FAI-affiliated competition pilots, advertising and special-shape clients, national federations, and private pilots, with marketing centred on sponsorship of FAI world and European championships, the Albuquerque International Balloon Fiesta, the Ch\u00e2teau d'Oex festival and the in-house Ultramagic Experience expedition programme.
Ultramagic Balloons firmographics
Firmographics- Name
- Ultramagic Balloons
- Legal name
- ULTRAMAGIC, SA
- Website
- https://ultramagic.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Privately held Spanish manufacturer of complete hot air balloon systems (envelopes, baskets, burners) serving commercial operators, competition pilots, advertisers and private owners across more than 30 countries through authorised dealers, and operating an EASA-approved pilot training organisation.
- Ownership category
- akta.pro rank
Ultramagic Balloons industry classification
Industry- Product category
- Hot Air Balloon Manufacturing
- NAICS
- Aircraft Manufacturing (336411)
- SIC
- Aircraft & Parts (3720)
- akta.pro primary industry
- Business & General Aviation Aircraft Manufacturing (IMABAAAC)
- akta.pro secondary industry
- Aerial Adventure & Flight Schools (Paragliding, Hang Gliding, Paramotoring) (THAAAKAA)
Keywords
Where Ultramagic Balloons is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Ultramagic Balloons business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hot Air Balloon Systems: Manufacture and sale of complete balloon systems including envelopes, baskets, burners, and ancillary equipment for recreational, commercial, and competition use. Sizes range from 1-person sports balloons to 32-passenger ride balloon systems.
- Special Shapes and Custom Balloons: Custom-designed special shape balloons and add-on shapes for advertising, promotional, and unique flying applications.
- Inflatables: Production and sale of inflatable advertising products including Tip Tops, bottles, goal arches, tents, columns, and custom shapes under the Airismagic brand, plus distribution of Zepelin Axion Line products.
- Pilot Training Services: EASA-approved flight training for balloon pilot licenses including theoretical knowledge and practical flight training. Course includes 16 hours of flight training leading to private balloon license for 120,000 cubic feet balloons.
- Replacement Parts and Accessories: Ancillary products including burners, repair materials like MagicPatch tape, and technical support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Balloon systems for all occasions - Standard or Special configurations |
| Other | Multi-year contract | Pilot training course for European balloon pilot license |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Ultramagic Balloons product offering
Product offeringCore offering
Ultramagic manufactures and sells complete hot air balloon systems—including envelopes, baskets, burners, and ancillary equipment—in sizes from 1-person sports balloons to 32-passenger commercial ride systems. The company also produces advertising inflatable products (Tip Tops, bottles, arches, tents, columns, custom shapes) under the Airismagic brand, and operates an EASA-approved Training Organisation providing pilot licensing courses.
Product overview
Ultramagic Balloons is a hot air balloon manufacturer with over 40 years of experience, offering a comprehensive portfolio of balloon products and related services. The core product line includes balloon envelope systems (sizes from 1-person sports to 32-passenger ride systems), baskets, burners, and ancillary equipment. Key sub-brands include The Racer (competition balloons), Eco Magic (double-layer ecological balloons), Tekno Series (ultralight portable systems), and Solo Duo (compact ultralight models). The company also operates Airismagic, a division producing advertising inflatables including Tip Tops, bottles, goal arches, tents, columns, cans, and special custom shapes. Additional offerings include a Training School (EASA-approved ATO), the FlightPack tablet application, Design Your Balloon customization tool, Magic Patch repair tape, and Electric Inflation Fans. The product line spans from specialized competition equipment to recreational balloons, commercial advertising inflatables, and pilot training services.
Differentiator
Problem solved
Functional benefit
Brands
- Airismagic: The inflatable division of Ultramagic, manufacturing promotional inflatable products including bottles, cans, columns, goal arches, tents, and custom-shaped inflatables.
- Tekno
- The Racer
- Eco Magic
- Solo Duo
Products and services
- Hot Air Balloon Systems (Envelopes)
Quantifiable outcome
- Dominic Bareford won 23rd Coupe d'Europe de Montgolfières 2024 overall title, with 2nd place Stephanie Hemmings and 3rd place Kenian Dekein all flying Ultramagic Racers
- +4 more outcomes
Companies that use Ultramagic Balloons
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Ultramagic Balloons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ultramagic Balloons partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Lindstrand Balloons USAcoreStrategic alliance between Ultramagic Balloons and Lindstrand Balloons USA announced in August 2023. The partnership involves sharing resources, expertise and capabilities to propel both companies to new heights in the US market. John Petrehn was hired to lead Ultramagic USA operations as part of this alliance.
- ZepelincoreZepelin is Ultramagic's exclusive distributor for the complete range of Zepelin brand products for the Iberian Peninsula. Zepelin is Ultramagic's representative for Slovakia. Zepelin is a highly specialized company in manufacturing watertight inflatable structures, including the Axion line of pneumatic tents and inflatable furniture. Ultramagic also manufactures their own inflatable products under the Airismagic brand.
- Balloon Federation of AmericaminorCoverage and feature placement in the Ballooning Journal (Journal of the Balloon Federation of America) discussing the Ultramagic Experience 2021 expedition over Kilimanjaro.
- Now That's LogisticsminorLogistics company that published a press article about shipping balloons for the Argentina Ultramagic Experience expedition.
- Real Federación Aeronáutica EspañolaminorSpanish Aeronautical Federation partnered with Ultramagic's ATO training school for subsidized pilot training programs under the Women and Sports program.
- Council Superior d'Esports (Spain)minorSpanish Higher Sports Council provided subsidies for pilot training courses at Ultramagic ATO under the Women and Sports program, offering 50% discount on course fees.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ultramagic Balloons competitors and assessment
Company assessmentDirect peers
- Cameron Balloons: Cameron Balloons is the largest hot air balloon manufacturer in the world, headquartered in Bristol, UK. They build complete balloon systems for recreational, commercial, and special-shape applications, directly competing with Ultramagic across the same product categories and customer segments.
- Aerostar International: Manufacturer of lighter-than-air aircraft including hot air balloons, headquartered in South Dakota, USA. They produce a full range of balloons for sport, commercial, and military applications, overlapping with Ultramagic's core envelope and basket business.
- Kubicek Balloons: Czech Republic-based hot air balloon manufacturer producing a wide range of standard, competition, and special-shape balloons. One of the established European manufacturers alongside Ultramagic, Cameron, and Lindstrand.
- Lindstrand Balloons: UK-based hot air balloon manufacturer founded by Per Lindstrand, with a US operation. Ultramagic and Lindstrand are direct competitors in most markets and strategic partners in the US via the 2023 alliance, sharing resources, expertise, and US infrastructure.
- Firefly Balloons: UK-based hot air balloon manufacturer specializing in special-shape balloons and promotional inflatables. They compete directly with Ultramagic's special shape and Airismagic advertising product lines.
Broad incumbents
- Cirrus Aircraft: Premium general aviation aircraft manufacturer known for the SR20 and SR22 series. Operates in the broader personal and recreational general aviation market that includes Ultramagic's hot air balloon systems as a comparable mode of personal flight.
- Textron Aviation: Major general aviation manufacturer producing Cessna and Beechcraft aircraft. While not a hot air balloon maker, they share the broader general aviation and light aircraft manufacturing market with Ultramagic, both being regulated aircraft OEMs.
Emerging players
- Avian Balloon Company: Smaller US-based hot air balloon manufacturer offering custom and standard balloons. They compete with Ultramagic in the US market, particularly in special-shape and custom applications.
- Allsopp Helikites: UK-based manufacturer of lighter-than-air advertising and surveillance products (helikites). They overlap with Ultramagic's Airismagic division in the inflatable advertising and aerial display market, serving similar marketing customers.
Others
- Zepelin: Spanish manufacturer of watertight inflatable structures including the Axion line of pneumatic tents and inflatable furniture. Ultramagic is the exclusive distributor of Zepelin products in Iberia and a collaborator in the inflatable products space, making them an ecosystem partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ultramagic Balloons social profiles
Digital presenceUltramagic Balloons compliance and trust
Trust signalCompliance2 records
Ultramagic Balloons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultramagic Balloons leadership team
Management profileNumber of profiles
Profiles2 records
Ultramagic Balloons subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ultramagic Balloons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultramagic Balloons M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultramagic Balloons
What does Ultramagic Balloons do?
Ultramagic manufactures and sells complete hot air balloon systems—including envelopes, baskets, burners, and ancillary equipment—in sizes from 1-person sports balloons to 32-passenger commercial ride systems. The company also produces advertising inflatable products (Tip Tops, bottles, arches, tents, columns, custom shapes) under the Airismagic brand, and operates an EASA-approved Training Organisation providing pilot licensing courses.
Is Ultramagic Balloons a public or private company?
Ultramagic Balloons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultramagic Balloons founded?
Ultramagic Balloons was founded in 1980. It employs 51 to 100 people.
Where is Ultramagic Balloons based?
Ultramagic Balloons is headquartered in Barcelona, Spain, in the Europe region.
How does Ultramagic Balloons make money?
Five revenue lines are on record. Hot Air Balloon Systems are the primary driver. The others are special Shapes and Custom Balloons, inflatables, pilot Training Services and replacement Parts and Accessories.
Who are Ultramagic Balloons's main competitors?
Direct peers on record are Cameron Balloons, Aerostar International, Kubicek Balloons, Lindstrand Balloons and Firefly Balloons. Broad incumbents are Cirrus Aircraft and Textron Aviation. Emerging players are Avian Balloon Company and Allsopp Helikites. Zepelin is listed as an others.
Does Ultramagic Balloons have an API?
No public API is recorded for Ultramagic Balloons.
What industry is Ultramagic Balloons in?
Ultramagic Balloons's product category is Hot Air Balloon Manufacturing. Its primary akta.pro industry code is IMABAAAC, Business & General Aviation Aircraft Manufacturing, with a secondary code of THAAAKAA, Aerial Adventure & Flight Schools (Paragliding, Hang Gliding, Paramotoring). Its NAICS code is 336411 and its SIC code is 3720.