Forward IT

What Forward IT does

ASI Solutions (the company associated with the supplied evidence) is an Australian managed IT services provider and IT solutions company founded in 1985 and headquartered in Botany, New South Wales. It delivers a platform-plus-modules offering centered on managed IT services, supplemented by Cloud and Infrastructure (ASI Cloud, IT Cloud Services), Cyber Security (ASAP, PenTest Pro, Essential Eight), Data and AI (Workgroup Builder, Anabelle, HIVE), Technology Solutions (Microsoft Solutions, Teams Rooms, Clevertouch, Modern Desktop Assessment, Procurement), and Digital Skills (ASI Training, Digital Skills Coach). The company serves enterprise and mid-market customers across five verticals — Corporate, Education, Government, Health, and Retail — with named enterprise logos spanning Rugby Australia, CBRE, Bakers Delight, Hyundai Australia, Park Hyatt Sydney, the MCG, Stanwell, UNSW, the University of Auckland, Massey University, Perth Radiological Clinic, and Palmerston North Council.

The underlying technology stack is Microsoft-centric, integrating modern workplace (Microsoft 365, Teams Rooms), device procurement (Microsoft Surface for Business and Copilot+ PCs powered by Intel Core Ultra processors), and cybersecurity delivered via Sophos. Proprietary tools — MonitorMax for managed monitoring, ASI Cloud, ASAP for threat prevention, PenTest Pro, and the Anabelle/HIVE/Workgroup Builder analytics suite — provide differentiation but are not described in depth and are largely wrappers around partner platforms and data services. The business model combines recurring managed services contracts, project-based cloud and infrastructure deployments, hardware procurement margins, and professional services for digital skills training, with all engagements priced on a quote-based, custom-subscription basis.

Revenue is generated through a sales-led go-to-market motion combining direct enterprise field sales, inside-sales phone coverage (1300 368 010), and a website-driven enquiry funnel. Distribution is direct-only with no third-party reseller channel evident. Pricing is not publicly disclosed. The firmographics block attributes 11-50 employees to the subject company; however, the operational evidence (nationwide AU/NZ coverage, 40-year history, multiple 2025 industry awards including Sophos ANZ Partner of the Year) suggests a larger organization than the firmographics range alone implies, indicating an internal data inconsistency between the Forward IT firmographics and the ASI Solutions evidence base.

Name

Forward IT

Legal name

ASI Solutions

Website

https://forwardit.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Australia-based managed IT services provider (operating since 1985) delivering Microsoft-centric managed services, cloud, cybersecurity, data/AI, and device procurement to enterprise and mid-market customers across corporate, education, government, health, and retail verticals in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYBPAEABAE

Cloud Managed Services (M365/Azure/AWS/GCP)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Managed IT Services (MSP)

SECONDARYEDAEAHAJ

Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC)

Education/Education Facilities & Support Services/IT Infrastructure & AV Classroom Install/Support (Non-EdTech)

Keywords

• Managed IT services
• IT infrastructure
• Cloud services
• Cybersecurity services
• IT procurement

Headquarters

HQ city

Botany

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing managed services contracts providing monitoring, support, and optimization of client IT infrastructure, generating recurring subscription revenue.
2. Cloud and Infrastructure Services: Design, build, deploy, and optimize IT infrastructure tailored to client growth requirements.
3. Security and Compliance Services: Dedicated cybersecurity services including ASAP, PenTest Pro, and Essential Eight compliance, delivered as managed service contracts.
4. Technology Solutions / Procurement: Device procurement services for hardware including Microsoft Surface devices, reducing lead times for commercial clients.
5. Digital Skills and Training: ASI Training and Digital Skills Coach services providing workplace technology training to client organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forward IT is an Australian managed IT service provider delivering outsourced IT operations, cloud and infrastructure, cybersecurity, data and AI, technology procurement, and digital skills training to organisations across corporate, education, government, health, and retail sectors. Services are delivered through recurring managed service contracts that combine monitoring, support, optimisation, and compliance with proprietary tools such as MonitorMax, DaaS, ASAP, PenTest Pro, and HIVE. Forward IT is headquartered in Canberra, was founded in 2002, and operates with 11–50 employees as a privately held company.

Product overview

ASI Solutions is an Australian IT solutions company and managed service provider offering a platform-plus-modules architecture. The core offering centers on Managed IT Services, complemented by specialized modules across Cloud and Infrastructure (ASI Cloud, IT Cloud Services), Cyber Security (ASAP, PenTest Pro, Essential Eight), Data and AI (Workgroup Builder, Anabelle, HIVE), and Technology Solutions (Microsoft Solutions including Teams Rooms and Modern Desktop Assessment, Clevertouch audio visual, Employee Experience, Productivity + Collaboration, and Procurement). Digital skills capabilities are delivered through ASI Training and Digital Skills Coach. The company serves multiple industries including Corporate, Education, Government, Health, and Retail.

Differentiator

Problem solved

Functional benefit

Brands

• MonitorMax: Managed services monitoring solution
• DaaS
• ASI Cloud
• ASAP
• PenTest Pro
• Anabelle
• HIVE
• Workgroup Builder
• Clevertouch

Products and services

• Managed IT Services Comprehensive managed IT services designed to increase efficiency and productivity while optimising business cost and risk, delivered as recurring managed service contracts.
• Cloud and Infrastructure Services Design, build, deploy, and optimise IT infrastructure tailored to clients' future growth requirements, delivered through the proprietary ASI Cloud platform and broader cloud services portfolio.
• Security and Compliance Services Dedicated cybersecurity services including ASAP managed security, PenTest Pro penetration testing, and Essential Eight-aligned compliance, delivered as managed service contracts.
• Data and AI Services Data and AI capabilities delivered via the HIVE platform, Anabelle, and Workgroup Builder to unlock data through improved literacy, automation, business intelligence, and advanced reporting.
• Technology Solutions and Procurement Complete device procurement services including Microsoft Surface devices, audio visual equipment (Clevertouch), and Microsoft Teams Rooms, designed to reduce lead times and improve operational efficiency.
• Digital Skills and Training Workplace technology training programs delivered through ASI Training and Digital Skills Coach services to build staff digital capability and support anywhere-work.
• Modern Workplace and Productivity Solutions Microsoft-centric modern workplace solutions including Microsoft 365 deployment, Microsoft Teams Rooms, Modern Desktop Assessment, Employee Experience tooling, and Productivity + Collaboration offerings.

Quantifiable outcome

• Stanwell deployed productivity and collaboration tools to over 500 staff members

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationASI Solutions is a Microsoft partner delivering modern workplace solutions including Microsoft 365, Microsoft Teams Rooms, Teams deployment, Copilot for Microsoft 365, and Surface for Business devices. The company conducts Modern Desktop Assessments and deploys Copilot+ PCs powered by Intel Core Ultra processors.
• SophoscoreTechnology or IntegrationASI Solutions is a Sophos partner and was named Sophos ANZ Partner of the Year 2025 in the Sophos Partner 100 Awards, demonstrating excellence in delivering Sophos cybersecurity solutions including endpoint, network, and cloud security.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Versent: Versent is an Australian cloud and managed services specialist with strong hyperscaler partnerships; comparable to ASI Solutions' cloud managed services focus, though more concentrated on cloud migration and modernisation.
• Datacom: Datacom is a major Australia and New Zealand-headquartered IT services company providing managed services, cloud, cybersecurity, and digital transformation to enterprise and government customers, the closest direct comparable to ASI Solutions in scale, geography, and service mix.
• Data#3 Limited: Data#3 is an ASX-listed Australian IT solutions company providing cloud, managed services, security, and technology procurement to enterprise and government customers; directly comparable to ASI Solutions' Microsoft-centric services portfolio.
• Atturra: Atturra is an ASX-listed Australian IT services and business consulting firm offering managed services, cloud, data/analytics, and enterprise applications to mid-market and enterprise customers in Australia, comparable to ASI Solutions' breadth of services.
• Brennan IT: Brennan IT is a large Australian managed services provider focused on mid-market and enterprise customers with cloud, security, and infrastructure services; directly comparable to ASI Solutions in service portfolio and target customer base.

Broad incumbents

• CDW Australia: CDW is a global IT solutions and services provider with hardware/software procurement and managed services, comparable to ASI Solutions' technology procurement and managed services offerings at a larger scale.
• Accenture Australia: Accenture is a global professional services and IT consulting firm with significant Australian presence, offering managed services, cloud, and digital transformation comparable to ASI Solutions' enterprise and government focus at a much larger scale.
• Insight Enterprises: Insight Enterprises is a global IT solutions and managed services provider with a broad portfolio spanning hardware procurement, cloud, security, and services; comparable to ASI Solutions' technology solutions and managed services at significantly larger global scale.
• DXC Technology: DXC Technology is a global IT services company offering managed services, cloud, security, and digital transformation across enterprise and government, with a meaningful Australian presence; serves as a broad incumbent comparable to ASI Solutions.

Emerging players

• CyberCX: CyberCX is an Australian cybersecurity services specialist with Sophos/MSSP-style positioning comparable to ASI Solutions' ASAP and PenTest Pro offerings, though CyberCX is more narrowly focused on security services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forwarditsolutionscanberra
• LinkedInlinkedin.com/company/forward-it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward IT