FagFlis
FagFlis is a Norwegian specialist retailer of ceramic tiles and accessories, operating a nationwide network of physical stores serving both private homeowners and professional contractors, architects, and commercial developers. It is a subsidiary of Stark Group.
- Company typePrivate
- Founded1980
- HeadquartersOslo, Norway
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What FagFlis does
FagFlis is a Norwegian specialist retailer of ceramic tiles and related accessories, founded in 1980 and headquartered in Oslo. The company operates a nationwide network of physical retail stores across Norway, serving two primary customer segments: private/homeowners undertaking bathroom, kitchen, living area, and outdoor renovation projects, and professional customers including contractors, architects, interior designers, and commercial developers. FagFlis does not manufacture tiles; instead, it curates and retails a broad portfolio of branded ceramic tile collections sourced from international manufacturers such as Mirage, Caesar, Mutina, Vitra, Kronos, Porcelanosa, Pavigres, 41zero42, Quarella, and others. The product range spans wall tiles, floor tiles, frost-resistant outdoor tiles (20mm thickness), large-format slabs up to ~3 meters, mosaic tiles, and terrazzo tiles, supplemented by accessories including the Buzon pedestal system for elevated outdoor terraces and Fugabella Color grout. The company operates dedicated project sales capabilities and a specialized architect showroom for commercial specification work, with documented enterprise project experience across healthcare, education, corporate offices, hospitality, restaurants, and cultural institutions (including LHL Hospital, multiple Norwegian high schools, Microsoft Trondheim, Gjensidige Hovedkontor, Vipps Hovedkontor, Munch Museum, and Hotel Hobo Oslo). Revenue is generated through in-store and project-based one-time sales of tiles and accessories, with professional customers receiving tailored pricing through direct consultation. There is no e-commerce channel; all sales occur through physical retail and project consultations. FagFlis is a subsidiary of Stark Group, a major Nordic building materials distributor, and operates under the Norwegian Transparency Act (Åpenhetsloven) compliance framework. Marketing is content-driven, leveraging the annual BRENT inspiration magazine, Instagram, project galleries, and a corporate blog.
FagFlis firmographics
Firmographics- Name
- FagFlis
- Legal name
- FagFlis
- Website
- https://fagflis.no
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FagFlis is a Norwegian specialist retailer of ceramic tiles and accessories, operating a nationwide network of physical stores serving both private homeowners and professional contractors, architects, and commercial developers. It is a subsidiary of Stark Group.
- Ownership category
- akta.pro rank
FagFlis industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where FagFlis is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
FagFlis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tile and accessory retail sales: FagFlis generates revenue through the sale of ceramic tiles, mosaic tiles, and accessories to both private consumers and professional customers including contractors, architects, and property developers. Sales occur through physical retail locations and project-based consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard retail pricing for tiles and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FagFlis product offering
Product offeringCore offering
FagFlis is a Norwegian specialist retailer that sells ceramic tiles, mosaic tiles, and related accessories (such as the Buzon pedestal system and Fugabella Color hybrid grout) through a nationwide network of physical stores. It curates branded tile collections from international manufacturers (Mirage, Caesar, Mutina, Vitra, Kronos, Porcelanosa, Pavigres, 41zero42, Quarella, and others) and serves both private homeowners and professional customers (contractors, architects, property developers) with a dedicated project sales and architect showroom channel for commercial specifications.
Product overview
FagFlis is a Norwegian specialist retailer of ceramic tiles and accessories, operating across nearly all of Norway with stores serving both private consumers and professional customers. The company does not manufacture tiles — it retails an extensive portfolio of branded ceramic tile collections sourced from multiple international manufacturers, including Mirage, Caesar, Mutina, Vitra, Kronos, Porcelanosa, Pavigres, 41zero42, Quarella, and many others. The core product line encompasses wall tiles, floor tiles, outdoor/frost-resistant tiles (20mm thickness), large-format slabs (up to ~3 meters), mosaic tiles (under 10×10cm), and terrazzo tiles. Supporting products include the Buzon adjustable pedestal system for raised outdoor tile terraces, Fugabella Color hybrid grout, and design-related consulting services for architects. FagFlis organizes its offerings across four main inspiration categories — Bathroom (Bad), Kitchen (Kjøkken), Living Areas (Oppholdsrom), and Outdoor Areas (Uteområder) — and documents completed projects across sectors including schools, healthcare facilities, commercial offices, restaurants, cultural buildings, and private residences. The company is part of the Stark Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic Tiles (retail range across bathroom, kitchen, living area, outdoor categories) Curated retail range of ceramic wall, floor, outdoor/frost-resistant (20mm), large-format (up to ~3 meters), mosaic, and terrazzo tiles from manufacturers including Mirage, Caesar, Mutina, Vitra, Kronos, Porcelanosa, Pavigres, 41zero42, and Quarella. Sold through physical retail stores to private homeowners and professional customers across Norway.
- Mosaic Tiles (Mosaikkfliser) Tiles smaller than 10x10 cm, available in glass, ceramic, metal, or wood variants, used for walls, floors, wet zones, kitchen backsplashes, and decorative surfaces. Many large tile collections include coordinating mosaic options.
- Buzon Padel-system (Buzon pedestal system) Adjustable Buzon pedestal system for elevated tile installations used in outdoor terraces and rooftops, presented by FagFlis in their outdoor tile inspiration galleries.
- Fugabella Color (hybrid grout) Environmentally friendly hybrid grout product available in an extensive color chart, used in tile installations and featured in FagFlis project work.
- Architect / Project Sales Service Dedicated project sales and architect consultation service offering specialist showroom access, technical documentation, samples, and project specification support for architects, contractors, and developers on commercial construction projects.
Companies that use FagFlis
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
FagFlis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FagFlis partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
FagFlis competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FagFlis social profiles
Digital presenceFagFlis compliance and trust
Trust signalCompliance1 record
FagFlis financial estimates
Financial estimateRevenue estimate
Valuation estimate
FagFlis leadership team
Management profileNumber of profiles
Profiles1 record
FagFlis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FagFlis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FagFlis
What does FagFlis do?
FagFlis is a Norwegian specialist retailer that sells ceramic tiles, mosaic tiles, and related accessories (such as the Buzon pedestal system and Fugabella Color hybrid grout) through a nationwide network of physical stores. It curates branded tile collections from international manufacturers (Mirage, Caesar, Mutina, Vitra, Kronos, Porcelanosa, Pavigres, 41zero42, Quarella, and others) and serves both private homeowners and professional customers (contractors, architects, property developers) with a dedicated project sales and architect showroom channel for commercial specifications.
Is FagFlis a public or private company?
FagFlis is a private company. It is classified as corporate owned and is currently operating.
When was FagFlis founded?
FagFlis was founded in 1980. It employs 251 to 500 people.
Where is FagFlis based?
FagFlis is headquartered in Oslo, Norway, in the Europe region.
How does FagFlis make money?
One revenue line is on record: tile and accessory retail sales.
Does FagFlis have an API?
No public API is recorded for FagFlis.
What industry is FagFlis in?
FagFlis's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 444 and its SIC code is 5200.