Full Count Softball

What Full Count Softball does

FloSoftball is a direct-to-consumer digital streaming platform operated by FloSports, Inc., a privately held US sports media company founded in 2006. The platform delivers live and on-demand coverage of collegiate softball across NCAA Division I, II, and III, plus an expanding slate of conference championships (CCAA, SCIAC, NEWMAC, LEC, NE10, GLIAC, SAC, Liberty League, CAA, LSC) and the Northwoods Softball League. Content includes live game broadcasts, replays, archived footage, news articles, team rankings, and event schedules, with video archives retained for the duration of each subscriber's subscription.

The underlying technology is a multi-device video streaming platform supporting web browsers, iOS and Android mobile apps, and major OTT streaming devices including Roku, Fire TV, Chromecast, Apple TV, Samsung, VIZIO, and LG smart TVs. FloSoftball operates as a vertical within the broader FloSports subscription ecosystem, alongside related sub-brands such as FloCollege for collegiate sports content. The platform integrates with conference-level rights holders to deliver exclusive or primary streaming coverage that is generally unavailable on mainstream broadcast networks.

Revenue is generated through a subscription-based model, with monthly billing cadence and pricing that is not publicly disclosed (users are required to sign up to view pricing). The customer base is horizontally distributed among college softball enthusiasts, families of athletes, alumni communities, and general sports fans — a consumer-only segmentation with no disclosed enterprise or B2B channel. Marketing is conducted through the FloSports content ecosystem, social media channels, and cross-promotion across related collegiate sports verticals.

Name

Full Count Softball

Legal name

FloSports, Inc.

Website

https://flosoftball.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

FloSoftball is a subscription-based direct-to-consumer streaming platform operated by FloSports, Inc., delivering live and archived collegiate softball coverage across NCAA divisions, multiple conference championships, and the Northwoods Softball League to fans, athlete families, and alumni via web, mobile, and TV apps.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

akta.pro secondary industries

Baseball & Softball Leagues (MPAKAAAC), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• College softball streaming
• Live sports streaming
• NCAA softball coverage
• Sports video archive
• Collegiate sports broadcasting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Subscription Streaming: FloSoftball operates as a subscription-based streaming service where users pay to access live games, replays, and archived video content. Content is available for the duration of the subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Full Count Softball (operated as FloSoftball) is a subscription-based digital streaming platform that delivers live and on-demand video coverage of collegiate softball across NCAA Division I, II, and III, including multiple conference championships and the Northwoods Softball League. Subscribers access live games, replays, and an archived video library through web, mobile, and TV streaming applications.

Product overview

FloSoftball is a specialized digital streaming platform operated by FloSports, Inc. that provides comprehensive softball content coverage. The platform operates as a unified streaming service combining live game broadcasts, archived video footage, news articles, rankings, and event schedules. The core offering (FloSoftball) is complemented by sub-brands like FloCollege for collegiate content, and the platform organizes coverage by division (Division I, II, III) and conference championships (CCAA, SCIAC, NEWMAC, LEC, NE10, GLIAC, SAC, Liberty League, CAA, LSC). Content is accessible via web, mobile apps (iOS/Android), smart TVs, and streaming devices (Roku, Fire TV, Chromecast, Apple TV). The platform operates on a subscription model with video archives available for the duration of a subscriber's subscription.

Differentiator

Problem solved

Functional benefit

Brands

• FloSoftball: A sub-brand/platform under FloSports dedicated to softball content, including live streaming, news, rankings, and event coverage for Division I, II, and III college softball.

Products and services

• FloSoftball A digital streaming platform and media network dedicated to softball content, providing live game broadcasts, archived video footage, news articles, team rankings, and event schedules across multiple collegiate softball divisions and conferences. Targets individual college softball fans, families of athletes, and alumni.
• FloCollege College sports-focused streaming platform sub-brand within FloSoftball, featuring live broadcasts and coverage of collegiate softball events and championships. Targets individual college sports fans and alumni.
• Northwoods Softball League Coverage Subscription-based coverage collection for the Northwoods Softball League including regular season games, All-Star Game, and playoffs. Targets individual softball fans interested in the Northwoods Softball League.
• Division I Softball Coverage Subscription-based coverage collection for NCAA Division I collegiate softball including Big Ten conference games and major tournaments. Targets individual college softball fans.
• Division II Softball Coverage Subscription-based coverage collection for NCAA Division II collegiate softball including Gulf South conference games and regional tournaments. Targets individual college softball fans.
• Division III Softball Coverage Subscription-based coverage collection for NCAA Division III collegiate softball including Landmark Conference and other DIII conferences. Targets individual college softball fans.
• Video Archive Library Subscription-based video library containing archived game footage and event replays accessible to subscribers for the duration of their subscription period. Targets individual sports streaming subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

One partnership is on record.

• NCAA and Collegiate ConferencescoreStrategic or Co-development PartnerFloSoftball provides exclusive or primary streaming coverage for various NCAA conferences and championship events including NFCA polls, division championships, and conference tournaments

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FloSports: Parent streaming platform of FloSoftball operating additional sport-specific verticals (wrestling, volleyball, gymnastics, etc.). Directly comparable subscription streaming model and target audience of underserved sport enthusiasts.
• Stadium: Multi-channel sports streaming network covering college athletics including lesser-covered sports. Comparable model targeting fans seeking college sports beyond what ESPN offers.

Broad incumbents

• Big Ten Network: Conference-branded linear and streaming channel carrying Big Ten college sports including softball. Comparable in streaming softball content but focused on a single conference.
• Peacock: NBCUniversal's streaming service carrying NBC Sports content including college sports. Increasingly competitive for NCAA rights and audience attention.
• DAZN: Global sports subscription streaming service with growing college and combat sports rights. Comparable OTT sports streaming model targeting underserved fan segments.
• YouTube TV: Live TV streaming bundle carrying ESPN, FS1, BTN, SEC Network and other channels that distribute college softball. Indirect competitor for the same viewer wallet share.
• Bally Sports+: Regional sports network streaming service carrying professional and collegiate sports. Comparable DTC streaming model monetizing sports rights via subscription.
• SEC Network: ESPN-operated linear/streaming channel dedicated to SEC college sports including softball. Comparable streaming distribution of conference softball coverage under a major-network umbrella.
• ESPN+: Disney's direct-to-consumer sports streaming service offering college sports including softball across all NCAA divisions. Direct overlap with FloSoftball's core proposition and the most credible competitive threat to its niche.

Regional players

• Longhorn Network: ESPN-operated channel dedicated to University of Texas athletics, including softball. Comparable conference- or school-specific streaming focus on college sports content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FloSoftball
• YouTubeyoutube.com/flosports
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/1228344
• Instagraminstagram.com/flocollege

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Count Softball