Gyeongnam Pharmaceutical Healthcare

Name

Gyeongnam Pharmaceutical Healthcare

Legal name

사토시홀딩스 주식회사

Website

https://kncare.co.kr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Gyeongnam Pharmaceutical Healthcare operates the Welloria (웰로리아) DTC e-commerce brand at kncare.co.kr, selling CarePlus (케어플러스) health functional foods — vitamins, enzymes, probiotics, and organic juices — to Korean consumers with subscription delivery and international shipping to 100+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Primary Care & General Medicine Pharmaceuticals (HLAIAAAA)

Keywords

• Health functional foods
• Dietary supplements
• Vitamin formulations
• Wellness supplements
• Nutraceutical products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of health functional foods through owned e-commerce platform (kncare.co.kr), including one-time purchases, subscription/regular delivery with discounts, and bulk multi-box options. Revenue is generated through product margin on health supplements, vitamins, organic juices, and dietary products sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gyeongnam Pharmaceutical Healthcare, operating through Satoshi Holdings Co., Ltd. (사토시홀딩스주식회사) under the Welloria (웰로리아) and CarePlus (케어플러스) brands, is a direct-to-consumer e-commerce retailer that manufactures and sells health functional foods, vitamins, and dietary supplements. Products are produced through GMP-certified manufacturing partners and distributed via the company's online platform (kncare.co.kr) with international shipping to more than 100 countries.

Product overview

Welloria (웰로리아) is a health supplement e-commerce platform operated by Satoshi Holdings Co., Ltd., featuring the CarePlus (케어플러스) sub-brand. The product portfolio includes vitamins (Vitamin C, K2+D3), minerals, organic health foods (olive oil, plum juice, lemon juice), functional supplements (digestive enzymes, melatonin, probiotics), and specialty health products (hemp seed oil, albumin). Products are sold primarily through the kncare.co.kr online store with multi-box bundle options ranging from 10-day to 360-day supplies.

Differentiator

Problem solved

Functional benefit

Brands

• 케어플러스 (Care Plus): Health functional food brand featuring vitamins, dietary supplements, organic juices, enzymes, and other wellness products.

Products and services

• Welloria Health Functional Foods Branded health functional food line offering vitamins and dietary supplements manufactured through GMP-certified partners, sold direct-to-consumer via kncare.co.kr with international shipping to 100+ countries.
• CarePlus Supplements (케어플러스) Sub-brand supplement line under the Welloria umbrella, offering targeted dietary supplement products for health-conscious consumers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LG Household & Health Care: Korean consumer-health conglomerate with vitamins, probiotics and functional supplements across multiple brands; operates at vastly larger scale than Welloria and competes for premium wellness spend.
• Olive Young (CJ Olive Networks): Dominant Korean health-and-beauty retailer carrying vitamins and health supplements both online and in-store; competes with Welloria for Korean health-conscious consumers, but across a much broader HBA portfolio.
• Coupang: Korea's largest e-commerce operator; sells health supplements, vitamins and functional foods as part of a much broader marketplace, competing for the same Korean supplement shoppers but through a vast multi-seller catalog rather than owned brand.
• Amorepacific: Major Korean health-and-beauty group extending into ingestible wellness and functional supplements; a large, established player partially overlapping with Welloria's preventive-health positioning.
• Watsons Korea: Multi-brand health-and-beauty retailer in Korea that stocks vitamins and supplements online and in physical stores; partially overlaps with Welloria's wellness category but operates as a multi-brand marketplace rather than a single owned brand.

Direct peers

• Puritan's Pride: Long-running direct-to-consumer vitamin and supplement retailer with bundled pricing and subscription-style reorder options — closely comparable to Welloria's CarePlus DTC funnel and multi-box discount strategy.
• iHerb: Global DTC e-commerce platform selling vitamins, supplements and health foods direct-to-consumer worldwide — operates a very similar model to Welloria with international shipping, heavy discounts, and an owned storefront as the primary channel.
• Vitacost (Kroger): Online health-products retailer offering vitamins, supplements and natural foods direct to consumers — directly comparable DTC e-commerce model with discount-led pricing and broad SKU assortment.

Emerging players

• Kolmar Korea: Korean health-foods and supplement manufacturer/brand operator with adjacent DTC and private-label offerings; comparable end-customer overlap but typically reaches consumers via partner brands and ODM rather than an owned DTC storefront like Welloria's.
• Aekyung Group (Aekyung Industrial): Korean health-and-personal-care group with vitamins, supplements and functional health products; an emerging challenger brand with overlap to Welloria's CarePlus assortment and domestic Korean health-conscious target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyeongnam Pharmaceutical Healthcare