Hansen Ergonomics Studio

Name

Hansen Ergonomics Studio

Legal name

Hansen Office Furniture SRL

Website

https://hansen.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hansen Ergonomics Studio is a Romanian office furniture and workspace design company that sells premium ergonomic chairs, desks, acoustic solutions, and related products, plus turnkey office fit-out services, to medium and large corporate clients across Romania. It operates company-owned showrooms in Bucharest and Cluj-Napoca and a franchise network (Hansen League).

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Ergonomic office furniture
• Office fit-out services
• Workspace interior design
• Corporate office furniture
• Ergonomic seating solutions

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Premium Office Furniture Sales: One-time sales of ergonomic chairs, office furniture, storage solutions, acoustic panels, and accessories. Products range from entry-level to premium designer pieces with customization options.
2. Integrated Office Fit-Out Services: Comprehensive project services including space planning, interior design, project management, delivery, and installation for turnkey office solutions. Also includes annual maintenance and warranty services.
3. Franchise Fees (Hansen League): Franchise model allowing local partners to operate Hansen-branded showrooms in secondary markets. Hansen League Cluj exceeded 1,000,000 euro in annual sales in 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hansen designs, sources, and sells premium ergonomic office chairs and complementary office furniture, and delivers turnkey office fit-out services for corporate clients in Romania. The portfolio spans proprietary chairs (Hansen Plus), award-winning international designer models (FOLLOWME, Arcus, Hero, Wau, Equalizer, Yucan, Stream, Lyra Air, Leaf), and broader furniture categories (desks, storage, acoustic solutions, accessories, wallpaper, outdoor furniture). Hansen provides space planning, interior design, project management, delivery, installation, and ongoing maintenance as integrated turnkey projects from its Bucharest and Cluj-Napoca showrooms, supported by a franchise network in secondary cities.

Product overview

Hansen Ergonomics Studio is a Romanian office furniture and interior design company offering a comprehensive portfolio of ergonomic furniture and workspace solutions. The core product portfolio centers on ergonomic chairs (Scaune) including the proprietary Hansen Plus, premium branded models like FOLLOWME, Arcus, Yucan, Equalizer, Hero, Wau, Stream, Lyra Air, and Leaf, alongside a full range of office furniture (Mobilier) spanning executive desks, meeting tables, and open space solutions. The company provides complementary product categories including storage systems (Depozitare), accessories (Accesorii) such as lighting and coat hooks, acoustic solutions (Fonoabsorbante) with panels and acoustic booths, and Organoid wallpapers. The portfolio extends to outdoor furniture (Mobilier de Gradina si terasa) for gardens and terraces. Services include office design, space planning, project management, installation, warranty, and annual maintenance. The company operates showrooms in Bucharest, Cluj-Napoca, and Timișoara, represents international manufacturers including Dauphin (German ergonomic chairs) and Teknion (Canadian office furniture), and offers franchise opportunities through Hansen League. The product line emphasizes premium materials, German engineering technology, and visionary design with award-winning pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansen Plus

Quantifiable outcome

• 7,500+ projects completed
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DauphincoreTechnology or IntegrationPartnership established in 2008 with Dauphin, German manufacturer of ergonomic chairs. Hansen serves as the exclusive representation partner for Dauphin products in Romania, combining German engineering excellence with local market expertise.
• TeknioncoreTechnology or IntegrationExclusive representation agreement signed in 2009 making Hansen the sole representative of Teknion, a world-renowned Canadian office furniture manufacturer, in Romania.
• 50+ International Furniture ManufacturerscoreTechnology or IntegrationBy 2019, Hansen consolidated a network of over 50 international furniture and office solutions manufacturers, enabling comprehensive product portfolio for Romanian market.
• Metropolis Architecture (Arh. Dragos Epure)minorImplementation/ SI/ Consulting PartnerCollaboration on office fit-out projects with Metropolis Architecture firm for integrated design and execution, notably on Pepco Romania project.
• STB ServicesminorImplementation/ SI/ Consulting PartnerConstruction services partner on Pepco Romania project extension.
• BMW Automobile BavariaminorStrategic or Co-development PartnerCo-organized first Ergonomics Workshop in Romania in 2012 with Dauphin and BMW Automobile Bavaria, demonstrating commitment to ergonomics education.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Global office-furniture leader offering seating, desks, and architectural products across a far broader portfolio than Hansen. Relevant as a large incumbent competing for the same multinational enterprise accounts Hansen serves in Romania.
• Vitra: Swiss premium office-furniture and design brand (including collaborations with designers such as the Ballendat partnership referenced by Hansen). Comparable to the upper end of Hansen's design-led, designer-collaboration product strategy.
• Haworth: Privately held global office-furniture manufacturer with broad seating, casegoods, and architectural-products portfolios. Competes with Hansen for large corporate workplace projects and overlaps on the premium-ergonomic-seating category.
• MillerKnoll: US-based collective of premium office-furniture brands including Herman Miller and Knoll. Overlaps with Hansen's premium-seating and workspace-design positioning but operates at materially larger scale and breadth.

Direct peers

• Bejot: Polish manufacturer of premium office chairs and furniture with showroom-driven sales in CEE. Comparable to Hansen as a regional mid-market premium seating brand competing for the same corporate fit-out mandates in Central/Eastern Europe.
• Sedus: German manufacturer of ergonomic office chairs and office furniture systems. Directly competes with the Hansen-distributed Dauphin and Hansen Plus portfolios for the same premium-ergonomic-seating buyer segment in Europe.
• Humanscale: US-headquartered ergonomic office furniture specialist focused on seating, monitor arms, and workspace solutions. Highly comparable to Hansen's ergonomic-mechanism-led product proposition and to its enterprise-buyer customer profile.
• Kinnarps: Swedish office-furniture group offering premium ergonomic seating, workstations, and interior-design services across Europe. Closely comparable to Hansen in ergonomic specialism, showroom-led sales, and integrated workspace design for corporate clients.
• Nowy Styl Group: Polish-headquartered office-furniture manufacturer and pan-CEE distributor combining proprietary production with a project/services arm — the closest regional analogue to Hansen's mix of branded seating, dealer partnerships, and turnkey fit-out delivery in Central and Eastern Europe.
• BENE: Austrian premium office-furniture and room-systems company serving corporate clients across Europe with integrated workspace solutions. Comparable to Hansen's turnkey, design-led office fit-out value proposition and enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hansen-ergonomics-studio
• Xx.com/hansen_design
• Facebookfacebook.com/Hansen.ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Ergonomics Studio