Family Business Advisors Network

What Family Business Advisors Network does

Family Business Advisors Network (FBAN) is a US-based consulting, coaching, and training firm that operates as a subsidiary of SBA Network, Inc., with a sole focus on family-owned businesses across the United States. Founded by Mark Deo and operational since 2015 under the FBAN brand (with the parent entity in business for over 20 years), the firm has worked with 126 family businesses over 23 years across nearly every industry sector, targeting pain points around generational transition, succession planning, leadership behavior, conflict resolution, board governance, culture alignment, and team engagement.

The firm's core offering is built around an Organizational Culture Change Methodology that combines behavioral assessment, 360-degree feedback, the JoHari window, appreciative inquiry, and on-site observation into a structured process covering assessment, outcome setting, change tactics, leadership coaching, team engagement, and success metrics. This methodology is packaged into seven service lines (Board Optimization, Conflict Resolution, Culture Reset, Generational Planning, Leadership Behaviors, Succession Strategies, and Team Engagement), supplemented by executive coaching on technology leverage, a partnership-driven training program through Dale Carnegie Worldwide, and a 15-year-running CBS Radio show ('The Small Business Hour') that functions as a thought-leadership and lead-generation channel.

Commercially, FBAN generates revenue primarily through professional services engagements — project-based consulting, leadership coaching, training seminars (including a $49 half-day 'Beyond Traditional Marketing' class at Dale Carnegie facilities), and speaking engagements. The firm operates with an extremely lean structure (1 employee and 6 virtual members, no physical office), reflecting a founder-led delivery model rather than a scaled consulting platform. There is no disclosed outside funding, no M&A activity, and no software or AI-enabled product layer; revenue is directly tied to the principal consultant's billable capacity and the Dale Carnegie partnership pipeline.

Name

Family Business Advisors Network

Legal name

SBA Network, Inc.

Website

https://familybusinessadvisorsnetwork.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Family Business Advisors Network is a US-based consulting firm providing behavioral change, succession planning, governance, and culture alignment services to family-owned businesses across industries, operating as a subsidiary of SBA Network, Inc.

Ownership category

akta.pro rank

Product category

Family Business Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Family Business & Succession Advisory (FSAAADAL)

Keywords

• Family business consulting
• Succession planning
• Board advisory
• Leadership development
• Conflict resolution

Headquarters

HQ city

Palo Verde

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: Professional consulting and coaching services to family businesses. Engagement includes assessment, leadership coaching, team engagement training, and installing agreed upon metrics. Revenue is generated through billable consulting hours and project-based engagements.
2. Training Programs: Training services including Dale Carnegie courses. Mark Deo has been active as a senior instructor for Dale Carnegie Worldwide for 15 years. The company conducts seminars and training sessions.
3. Speaking Engagements: Keynote presentations and speaking engagements by Mark Deo and SBA Network consultants.
4. Book Royalties: Mark Deo authored 'The Rules of Attraction' (2006) published by Morgan James Publishing. 100% of proceeds go to Habitat for Humanity charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Family Business Advisors Network (FBAN) provides specialized consulting and advisory services to family-owned businesses. Its offerings address board optimization, conflict resolution, culture reset, generational planning, leadership behaviors, succession strategies, and team engagement, helping multigenerational enterprises navigate governance, ownership transition, and interpersonal dynamics.

Product overview

Family Business Advisors Network (FBAN) is a consulting, coaching, and training firm for family businesses, operating as a subsidiary of SBA Network, Inc. (in business over 20 years). The core offering consists of seven distinct consulting services: Board Optimization, Conflict Resolution, Culture Reset, Generational Planning, Leadership Behaviors, Succession Strategies, and Team Engagement. These services are delivered through a structured Organizational Culture Change Methodology that combines behavioral assessment, leadership coaching, team engagement training, and success metrics. FBAN also offers executive coaching for technology leverage and partners with Dale Carnegie Worldwide for training programs. The firm provides educational content through The Small Business Hour podcast and Mark Deo's book 'The Rules of Attraction'.

Differentiator

Problem solved

Functional benefit

Products and services

• Board Optimization Advisory engagement that helps family-owned businesses design, structure, and improve the effectiveness of their boards of directors or family councils.
• Conflict Resolution Mediation and facilitation services that address disputes between family members, partners, or stakeholders within family-owned enterprises.
• Culture Reset Engagement that helps family-owned businesses redefine and realign organizational culture following transitions, growth, or interpersonal friction.
• Generational Planning Advisory service that supports multi-generation family enterprises in planning ownership transfer, next-generation development, and legacy continuity.
• Leadership Behaviors Coaching and advisory service focused on developing leadership behaviors of family business executives, owners, and next-generation leaders.
• Succession Strategies Advisory engagement that designs and implements ownership, management, and governance succession strategies for family-owned businesses.
• Team Engagement Advisory service that improves engagement, alignment, and collaboration among employees, family members, and leadership teams inside family-owned enterprises.

Quantifiable outcome

• Only 1/4 of family businesses pass the reigns to subsequent generations with just 33% having succession plans
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dale Carnegie WorldwidecoreStrategic or Co-development Partner · 1 January 1990FBAN and its founder Mark Deo have been associated with Dale Carnegie Worldwide for over 15 years. Mark Deo serves as a senior instructor for Dale Carnegie, the largest training organization in the world. FBAN conducts training programs at Dale Carnegie facilities and incorporates their methodology into consulting engagements. This partnership provides credibility, training infrastructure, and access to established curriculum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Business Advisors Network